
Hernán Danielan

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About me
Vice President, Network Services Product Manager en JPMorgan Chase & Co.
Education

Universidad Torcuato Di Tella
2015 - 2017Master of Business Administration (MBA) Business Administration, Management and Operations 87/100
Universidad de Buenos Aires
2002 - 2008Software Engineering Concentration in Industrial Management Systems 79/100Thesis: Mobile Marketing Services based on QR Code

Erasmus University Rotterdam
2016 - 2017Master of Business Administration (MBA Exchange)
Experience

Elinpar
Oct 2005 - Dec 2013• Collaborated with Engineering Management team in software development process definition exercise. The efforts led to the ISO 9001 process quality certification in 2011. • Streamlined the change management process by providing weekly update on project status and upcoming deliverables. Established a single point of request prioritization.• Provided consulting services to pre-sales department for the development of VAS proposals. Delivered presentations to senior engineers and marketing executives playing a critical role in the closing of deals totaling 1M USD. Show less • Contributed to the definition of the Elinpar Foundation Framework, a multi-threaded and redundant infrastructure used for developing asynchronous messaging applications.• Developed a wide range of RTA (Text2Speech, IVR, Video Gateway, Embedded systems) over a diversity of programming languages (C#, C++, C, and Java).• Optimized testing processes in mission critical projects, achieving over 90% satisfaction among strategic customers such as Telecom Argentina and Argentinean government agencies. Show less
Product Manager
Jan 2011 - Dec 2013Project Leader
Mar 2007 - Dec 2010Software Developer
Oct 2005 - Feb 2007

Cxense
Jan 2014 - May 2019• Led over 30 business insights discovery and big data projects for news publishers, e-commerce and banking clients combining Cxense SaaS platform with third party advertising and audience management technologies (Google, Facebook, Adobe) across LATAM (Argentina, Brazil, Mexico, Chile, Colombia, Uruguay, Peru and Venezuela). • Project managed onboarding and customer success processes coordinating distributed team of software engineers. Managed portfolio with over 50 active customers (USD 3.5M annual).• Developed “rapid feedback prototypes” for Cxense platform using Lean Startup methodology.• Created and evangelized customer segmentation strategies and retention methodologies to improve client lifetime value, making LATAM the company’s region with the lowest customer churn rate for three consecutive years. • Delivered dozens of on-site workshops for our clients’ C-Level and Managers to educate them on best practices (Paywall, Segmented advertising, E-commerce, Collective intelligence). Show less • Coordinated and implemented over twenty big data projects across LATAM including: audience optimization, advertising, site/content/video personalization and product recommendation.• Hired and led distributed team of 4 software engineers. Created introductory program to accelerate onboarding of new team members in our global consulting organization. • Managed over 40 implementation projects expanding the company’s footprint from two to five markets in LATAM. Accountable for regional strategic customers including operations and integrations reporting directly to Cxense’s founders• Delivered challenging technical projects using wide range of technologies and frameworks: PHP, Python, JavaScript, Rest Services, Angular, Bootstrap, HTML, 3rd Party Platform integration, etc. Show less
Director Technical Solutions and Best Practices LATAM
Dec 2015 - May 2019Senior Project Manager LATAM (Remote)
Jun 2014 - Nov 2015Senior Onboarding Engineer (Remote)
Jan 2014 - May 2014

JPMorgan Chase & Co.
May 2019 - nowVice President, Network Services Product Manager• Successfully delivered a global network device access solution (from ideation) supporting thousands of users and network devices by applying product management best-practices: + Product vision and strategy definition. + Outcome based-Roadmap. + Opportunity space identification guided by user-centered design , user interviews, application analytics and experience mapping. + Scrum framework as agile methodology. + User story mapping, epics, story boards, backlog definition and user stories. + MVP, Release train and feature toggles. + KPIs and KPO defintion. + Product trio collaboration (TL, UX/UI & PM). + Application Prototyping & Wireframing.• Led a team of 6 software engineers and 1 Agile Lead.• Awarded as JPMC LATAM innovative and top-notch solution 2020. Cloud micro-service and event source architecture implemented using Python, Cassandra, Elastic Search, GraphQL and RabbitMQ.• Developed and delivered global targeted trainings for employees including managers, device owners, network engineers, SRE and GNOC.• Trained over 50 product owners as an active member of the JPMC Global Agile and Modernization global initiative. Show less
Licenses & Certifications
- View certificate

Professional Scrum Product Owner™ I (PSPO I)
Scrum.orgMar 2023 - View certificate
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AWS Certified Cloud Practitioner
Amazon Web Services (AWS)Dec 2021
Languages
- spSpanish
- enEnglish
- poPortuguese
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