Ana Paula Solano Peña

Experience

• 

  Club Tigres

  Jan 2019 - Mar 2024

  Responsible for coordinating the operation of the stadium during match daysCoordination of the operation of all institutional eventsIn charge of improving activations and generating new experiences in the stadiumCreation of new experiences for fans (offline/digital)Organization and coordination of third-party efforts within the ClubEvaluation and optimization of the fan experience within our StadiumCoordination of international activations Responsible for managing the day-to-day execution of all activities within all Club´s Partner Accounts. Delivering the highest level of client service while ensuring that effective activation programs are created and implemented across the Club. Have a detailed understanding of clients’ business goals to explore and increase the potencial in all activations with current partners that helps to grow the business for both parties. Responsible for coordinating the operation of the stadium during match daysCoordination of the operation of all institutional eventsIn charge of improving activations and generating new experiences in the stadiumCreation of new experiences for fans (offline/digital)Organization and coordination of third-party efforts within the ClubEvaluation and optimization of the fan experience within our StadiumCoordination of international activations

  • Fan Experience and Events Coordinator

    Sept 2021 - Mar 2024

  • KAM Sponsorship Activation Coordinator

    Aug 2020 - Sept 2021

  • Fan experience and events executive

    Feb 2020 - Aug 2020

  • Game Day Assistant

    Jan 2019 - Feb 2020
• 

  OXXO

  Mar 2019 - Feb 2020

  Talent Attraction Intern

  Management and administration of FEMSA Comercio's professional internship programRecruitment and selection strategiesGeneration of turnover and talent development indicatorsParticipation in projects to improve the program and the incorporation to entry-level positionsLiaison strategies with universities for the selection of young talent

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  CONCACAF

  Jul 2022 - now

  Match Coordinator

  Ensuring stadium zones 1 (Field of Play) and 2 (Competitions area) are ready andaccording with the latest stadium inspection reports provided by Concacaf FootballDepartment (if applicable).Prepare and coordinate the TAM Following up team activities (training sessions, media activities, arrival at thestadium, etc.).Ensure the pitch corresponds to the laws of the game.Check the packing list and match/tournament equipment Ensuring the correct implementation of all concepts of the competition.Prepare the Match Forms.Supervising and ensuring smoothofficial training sessions for the teams and refereestogether with the VC.Leading pre-match ceremony and youth program rehearsals.Ensuring the dressing rooms are ready on match day.Ensuring orderly organization of the match from the fourth official’s bench.Ensure timely kick-off in the beginning of the match and at half-time in coordinationwith the Concacaf VC (if applicable).Fine-tuning the countdown to kick-offEnsuring the match reports are completed properly and submit them to Concacaf. Show less

• 

  Cemex UAE

  Mar 2024 - now

  Marketing Officer

  Develop strategic communication processes that capture intended branding, positioning, and key selling messages.Knowledgeable on the market intelligence activities focusing on competitors tracking, market information, ERM, customer profiling and analysis.Manage marketing content, creative and messaging platforms for all digital tactics to include e-mail marketing campaigns, Google ads, paid search, website, social media, etc.Analyze marketing campaign performance data / PPT and reportsGenerate, edit, publish, and share web content (text, images, video, or HTML) to strengthen corporate image, enhance brand awareness and promote customer engagement.Determine brand perceptions and reputations.Create databases and capture market data. Show less