Amena Aziz

Experience

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  Reliance General Insurance

  May 2012 - Jul 2012

  Summer Intern

  Perform market research, analyze clients landing pages, document changes, and make decisions regarding Marketing strategies.

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  Espire Infolabs

  Sept 2013 - Apr 2015

  Executive-Market Research

  As a member of Marketing Database Team, I was responsible for:- Creating database from scratch for across the industry verticals especially in Australia region for multiple campaigns for CCM, WCM, Sitecore Solutions and Business Events.- Maintaining the quality of existing database with regular verification of relevant company, product & services, RPC details, email verification.- Active use of online sources: LinkedIn, Inside view, BusinessWeek and many more to research about relevant company information (region, industry vertical, size, revenue, products, service lines, partners).- Fetching out the list of companies for specific Industry/Product domain from subscribed or free online sources.- Working closely with the Inside Sales team in order to serve their prospective clients details and ad-hoc projects.- Working in coordination with the on-site team for proper flow of information. Show less

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  Maier+Vidorno

  Apr 2015 - Dec 2016

  Database Analyst- Market Research

  As a member of Database Management Team, I am responsible for:- Creating, maintaining and validating the data base of prospective clients on DROPS CRM ( in house CRM tool).- Filtering & sorting data in terms of data source, contact information, email id’s, company size etc.- Company Profiling/ Data Profiling.- Research on industries/markets/ firms to identify and map potential opportunities.- Collecting information on novel business opportunities - finding ways of trapping information (newspapers/journals/press releases/ tracking firms).- Working in coordination with BD team to ensure supply of updated and authentic data for lead generation.- Generating MIS reports.- Supporting marketing campaigns.- Providing data for e-mail campaigns and subsequently managing data of participants in DROPS.- Providing data for newsletter campaigns as per target market and industry.- Providing DROPS training to new users & handling queries. Show less

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  Global Upside

  Jul 2017 - Oct 2022

  Senior Market Research Analyst
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  Safeguard Global

  Oct 2022 - now

  • Manager - Data Research

    Feb 2023 - now

  • Team Lead - Market Research/Email Campaigns

    Oct 2022 - Feb 2023