Natalie Ku

Experience

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  Spectrum Radio Chinese Programme 倫敦國際廣播電台

  Jul 2013 - Sept 2016

  Responsibilities:Conducted in-depth marketing research and devised PR strategies to amplify listenership and enhance engagement across social media platforms, the website, and the mobile app.Managed social media platforms, crafting diverse campaigns and engaging content to elevate brand visibility and foster a vibrant online community.Spearheaded sales development initiatives, including branding and promoting company radio programs within the Chinese community in Europe. Identified and cultivated strategic partnerships, pitched innovative advertisement ideas, and executed successful campaigns.Achievements:Established strong partnerships with leading media and entertainment companies across Europe and Asia, expanding the company's network and reach.Implemented an effective system on social media, the website, and the mobile app, enabling audiences to participate in contests and win prizes, concert tickets, and other incentives. This initiative successfully converted social media followers into regular listeners, significantly increasing the mobile app's download rate and website click rates.Elevated brand awareness through the organization and management of large-scale outdoor events, including three major Chinese festivals in London. These events showcased the company's commitment to community engagement and garnered widespread attention, further solidifying its position in the market. Mostrar menos Responsibilities:Presented daily radio programs covering News and Financial News, conducting thorough research and delivering engaging storytelling to captivate listeners.Researched and pursued compelling stories, prepared scripts, and pitched program ideas, demonstrating creativity and expertise in content creation.Conducted interviews with individuals from various industries, eliciting valuable insights to enrich program content.Thrived in high-pressure environments, managing tight deadlines and multitasking effectively to address diverse challenges.Provided training and mentorship to junior hosts, reporters, interns, and students, fostering their development in radio broadcasting.-Achievements:Maintained high standards of professionalism, earning commendation for engaging presentations and informative content.Established a strong connection with listeners, contributing to increased audience engagement and loyalty.Successfully mentored and trained junior hosts and reporters, preparing them for successful careers in radio broadcasting.Demonstrated exceptional adaptability and problem-solving skills in dynamic broadcasting environments. Mostrar menos

  • Project Development Manager | Marketing & Sales Strategist

    Sept 2014 - Sept 2016

  • Radio Programme Host | News Reporter

    Jul 2013 - Sept 2016
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  22Europe.com

  Jul 2016 - Feb 2017

  Content Writer | Cultural Ambassador

  Responsibilities:Strategically crafted and curated articles focusing on the rich history, diverse cultures, and valuable travel tips of European countries, with a targeted approach aimed at engaging and attracting tourists primarily from the Chinese market.Achievements:Successfully contributed articles that provided insightful perspectives on European history, vibrant cultures, and practical travel advice, strategically tailored to resonate with Chinese tourists. These efforts played a pivotal role in enhancing the appeal of European destinations and fostering greater interest and engagement among Chinese travelers. Mostrar menos

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  Pebble Studio London

  Sept 2017 - Jan 2017

  Media Marketing Journalist

  Responsibilities:Collaborated with the marketing team to meticulously plan and execute a dynamic social media and online marketing strategy for the exhibition, aligning with the event objectives to maximize engagement and reach.Provided bilingual translation support for the DOGTokyo2017 exhibition held at Ueno Park, ensuring seamless communication and understanding between Japanese and Chinese-speaking audiences.Achievements:Facilitated increased attendance from Chinese tourists by accurately translating promotional materials from Japanese to Chinese. This strategic localization effort played a pivotal role in enhancing the exhibition's appeal and accessibility to Chinese-speaking visitors. Mostrar menos

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  Sake Sommelier Association

  Jan 2018 - Jan 2018

  PR & Marketing Specialist

  Responsibilities:Developed innovative online marketing strategies in collaboration with the team to elevate the presence of Japanese sake across Europe and Asia.Planned and executed comprehensive PR and marketing campaigns for the association's flagship annual event, the London Sake Challenge, and sake sommelier courses. This included crafting and disseminating press releases, as well as managing pre and post-event PR activities.Achievements:Successfully re-branded the company's sake collection to resonate with Asian consumers, resulting in significant sales growth through strategic distributor partnerships in Hong Kong and Taiwan.Elevated the association's profile within the Asian/Chinese market through targeted social media campaigns and collaborations with prominent Chinese media outlets in the UK. This initiative led to a substantial increase in business inquiries from Asia.Significantly expanded the online presence of the Sake Sommelier Academy, attracting a previously untapped demographic of Chinese students through engaging social media content and outreach efforts.Cultivated strong relationships with customers and key stakeholders in the retail, hotel, and restaurant industries by organizing regular tasting events. These initiatives not only bolstered brand loyalty but also contributed to notable increases in sales. Mostrar menos

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  思文閣 SHIBUNKAKU

  Feb 2019 - now

  Project Manager | Gallery Associate | PR & Marketing Specialist

  Responsibilities & Achievements:Project Management: Oversaw the seamless coordination of exhibitions within art fairs and gallery spaces, managing projects and ensuring optimal presentation and visibility of artworks. Provided comprehensive support for art fairs and gallery exhibitions, contributing valuable insights and data-driven strategies.Artist liaison and communication: Coordinated and managed artist residency projects, ensuring the seamless orchestration of exhibitions, private sales, and international art fairs. Fostered collaborative relationships with stakeholders, including artists, galleries, media, and art-related organizations, to expand the gallery's global presence.Marketing Expertise: Crafted and executed strategic PR and marketing campaigns, harnessing bilingual proficiency in English and Chinese to effectively engage overseas collectors and increase brand visibility. Successfully attracted Chinese tourists to exhibitions through targeted promotional efforts.Client Development: Cultivated strong client relationships through personalized communication and service, implementing innovative strategies to drive business growth and foster long-term partnerships. Orchestrated VIP private viewing trips and exclusive events, enhancing client engagement and satisfaction.Content Creation: Proficiently crafted compelling written content in English and Chinese for contributions and online catalogues, ensuring clarity, accuracy, and cultural resonance. Spearheaded webpage development to enhance online engagement and accessibility for virtual audiences. In charge of the web development for exhibition pages, online viewing rooms, VIP-only digital fine art archive and online store, contributing to successful gallery exhibitions and private views in Kyoto and Ginza. Mostrar menos