Deep Enrich
Dominic hurst
1000 followersTimeline
About me
Operations Director at Ethisys NN/g Certified
Education
Liverpool john moores university
1996 - 1999Bachelor of arts (ba) marketing and product design 2:1 (hons)
Experience
Rsa
Jan 2000 - Jan 2003Key customer support
Merseyside police
Jan 2003 - Jan 2005Electronic publishing officer
Sefton mbc
Jan 2005 - Jan 2007Corporate web manager
University of central lancashire
Oct 2007 - Dec 2013Web services manager.webp)
National institute for health and care excellence (nice)
Dec 2013 - Aug 2015Web statistical analystKey Achievements:• Establishment of a culture for measurement within NICE focusing colleagues and senior management on customer focused data-driven decisions. In turn this culture plays a fundamental role on the activities of live service improvement, alpha/ beta project launches and day-to-day agile UX • Acceptance from NICE service groups to utilise digital measurement models as the primary source for data driven business enhancements• Implementation of Google Analytics and related tag management tools (GTM) to multiple digital strands, re-configuring and maximising software to track and report key metrics and map user journeys• Rollout of a suite of testing solutions (Optimizely/ Decibel Insight) providing the ‘why' to the ‘what' in customer behaviour analysis Show less
Liverpool john moores university
Aug 2015 - Jul 2017Digital services managerKey achievements:• Digital Strategist Sitecore MVP 2017• Leading and driving a Digital Services team; changing the Educational sector with its clear focus aimed at improving the user experience, whilst delivering positive outcomes for LJMU stakeholders• Leveraging the full potential of the Sitecore customer experience platform (Customer intelligence, personalisation, optimisation, automation and integration) to drive efficiencies in service delivery• Delivering and utilising modern platforms, principles and standards enabling LJMU to deliver digital transformation including working agile, maintaining an efficient code base, to owning and implementing code release through continuous integration/ deployment. • Establishing the delivery of user validated additions and improvements to LJMU digital services. Show less
Measurecamp
May 2016 - nowCo organizer
Valtech
Jul 2017 - Jun 2021Principal consultant (ux, ur, insights)
Infinity works
Jun 2021 - Aug 2023Senior consultant
Accenture uk & ireland
Nov 2021 - Aug 2024Senior Consultant, Next Gen Engineering
Aug 2023 - Aug 2024Senior Consultant, Infinity Works
Nov 2021 - Aug 2023
Ethisys
Aug 2023 - nowOperations Director
Jan 2025 - nowOperations and Technical Director
Sept 2024 - Feb 2025Operations Director
Aug 2023 - Feb 2025
Licenses & Certifications
- View certificate
Ux certificate
Nielsen norman groupApr 2024
- View certificate
Sitecore strategy mvp 2025
SitecoreJan 2025 - View certificate
Boxever advanced certification
SitecoreJun 2021 - View certificate
Sitecore strategy mvp 2024
SitecoreFeb 2024 
Google analytics individual qualification (iq)
Google
Honors & Awards
- Awarded to Dominic HurstSitecore MVP 2020 Sitecore Jan 2020 Strategy - An individual with strong understanding with data driven context marketing and use of the Sitecore Experience Cloud to drive business results and who love to share his/her knowledge and experience with customers, users and implementation teams. https://mvp.sitecore.com/MVPs/2020
- Awarded to Dominic HurstSitecore MVP 2019 Sitecore Jan 2019 Strategist - An individual with strong understanding with data driven context marketing and use of the Sitecore Experience Cloud to drive business results and who love to share his/her knowledge and experience with customers, users and implementation teams. https://mvp.sitecore.com/MVPs/2019
- Awarded to Dominic HurstBIMA 100 BIMA May 2018 The BIMA 100 celebrates the people who are shaping the British digital industry. They are the thought leaders, changemakers, disruptors and pioneers. They’re established figures within the industry who continue to change and influence their sector. And they’re ‘ones to watch’ – new innovators in their chosen digital space who are making everyone else sit up and take notice.Each year, the people who comprise the BIMA 100 are people who have created a ‘wow’ factor. They’ve gone above and… Show more The BIMA 100 celebrates the people who are shaping the British digital industry. They are the thought leaders, changemakers, disruptors and pioneers. They’re established figures within the industry who continue to change and influence their sector. And they’re ‘ones to watch’ – new innovators in their chosen digital space who are making everyone else sit up and take notice.Each year, the people who comprise the BIMA 100 are people who have created a ‘wow’ factor. They’ve gone above and beyond the norm. They’ve challenged convention. Or they’ve given us a unique approach to age-old challenges.https://www.bima.co.uk/100-18 Show less
- Awarded to Dominic HurstSitecore MVP 2018 Sitecore Jan 2018 Digital Strategist - Awarded to individuals with strong experience with data driven marketing, who have experience on how to use Sitecore Experience Platform to drive business results.https://mvp.sitecore.net/MVPs/2018
- Awarded to Dominic HurstSitecore MVP 2017 Sitecore Jan 2017 Digital Strategist - Awarded to individuals with strong experience with data driven marketing, who have experience on how to use Sitecore Experience Platform to drive business results.http://www.sitecore.net/mvps2017
- Awarded to Dominic HurstSitecore MVP 2021 Sitecore Strategy - An individual with strong understanding with data driven context marketing and use of the Sitecore Experience Cloud to drive business results and who love to share his/her knowledge and experience with customers, users and implementation teams. https://mvp.sitecore.com/MVPs/2021
Volunteer Experience
Lead mentor
Issued by InnovateHer on Apr 2019Associated with Dominic HurstMentor
Issued by UX mentors on Jan 2017Associated with Dominic Hurst
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