Paul Davalos

Experience

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  Griffin Communications

  Jul 2006 - Sept 2007

  Traffic Specialist

  - Schedule commercial units on broadcast log in accordance with established traffic guidelines and procedures- Effectively utilize the Broadway system.- Responsible for logging all commercial materials upon receipt from AD agencies- Work closely with the Programming department to ensure that commercials are scheduled correctly following changes to the program schedule- Interact with Master Control to execute last minute commercial changes and troubleshoot miscellaneous traffic related issues- Back up Traffic Manager, including but not limited to reconciliation of logs, managing commercial inventory, and ensuring the accuracy of the daily logs- Create “not final” logs for master control to locate missing commercial, promo and programming inventory- Schedule “make good” spots as necessary- Maintains well-organized information about on-air advertisers to avoid billing discrepancies- Provide master control with “swap” lists, dub lists, and standby programming and inventory- Other such duties as required Show less

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  Cox Media

  Sept 2007 - Mar 2011

  Account Executive

  - Sells local, regional, or national advertising on cable networks to produce revenue for Cox Media and achieves monthly, quarterly, and annual budget goals.- Partners with support staff and other related departments to ensure advertising commitments are met.- Serves as a public relations representative, image builder in the local community.- Prepares weekly and monthly sales activity reports and maintains an accurate client database.- Seeks information to understand customers' needs and develop appropriate solutions.- Builds local account lists by selling advertising on Cox Media products.- Meets monthly sales goals as assigned for all Cox Media products.- Continually prospect for new business from all available sources.- Practice portfolio management techniques, including reducing churn, growing existing accounts and adding new business- Responsible for coordinating traffic orders and other documentation required for commercial insertion.- Assists in coordinating the production of commercials to air on available channels or other products.- Effectively uses statistical quantitative and qualitative research (i.e., Arbitron and Neilsen) to educate customers.- Prepares weekly and monthly sales activity reports and maintains an accurate client database and sales record.- Responsible for understanding Cox Media business and clients business to support consultative sales model.- Continuously learns new products and is able to present/educate clients on features and benefits.- Provides accurate forecasts for account list billing.- Comply with all published rate, package and pricing guidelines.- Conducts business in an ethical manner that is consistent with Cox Values, Business Integrity and policies (internal and external).- Maintain and manage collections to keep bad debt to an absolute minimum.- Attend and participate in company sponsored sales meetings, training and events.- Responsible for the collection of client's past due accounts. Show less

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  Sinclair Broadcast Group

  Jan 2012 - Nov 2019

  Account Executive

  - Generate revenue for KTUL and meet monthly goals through effective outside sales techniques- Develop new business through selling commercial advertising time and other station products by reaching out to local businesses and other advertisers- Create and present advertising strategies and ideas for local businesses incorporating TV, online and digital mediums- Provide input on sales promotion ideas to sales management- Retain current business and develop new business contacts- Attain budgeted revenue goals through effective solicitations, promotions and service- Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising- Serves as a public relations representative, image builder in the local community.- Prepares weekly and monthly sales activity reports and maintains an accurate client database.- Seeks information to understand customers' needs and develop appropriate solutions. Show less

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  Cox Media Group

  Dec 2019 - Jul 2021

  Healthcare Account Executive
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  Yelp

  Jul 2021 - Jan 2024

  Midmarket Account Executive