Zsanett Savic-Hideg

Experience

• 

  Citi

  Jul 2000 - Sept 2000

  Assistant in Corporate Finance Department (as a student)

  Responsibilities:• general assistance, running debt and credit rating models, assistance in syndicated bank loans

• 

  General Electric (GE)

  Nov 2001 - Nov 2003

  Pricing Specialist

  Area: Nordic region + promotional responsibility for EuropeResponsibilities:• Formulating pricing strategy and pricing tactics on spot deals, analysing market prices and internal pricing performance, creation and maintenance of country level and customer specific terms: price books, discount structure, payment terms, rebates. Pricing support to sales.

• 

  General Motors

  Dec 2003 - May 2007

  Area: Croatia, Slovenia, Bosnia Herzegovina + fleet in whole Danadria region (10 countries)Responsibilities:• Formulating pricing strategy and quarterly campaign decisions in the biggest TO potential area within Danadria region, participating in product launches, handling regional fleet proposals for optimal financial returns, keeping contact with dealerships.Main success:• Successful product launches, several fleet tenders won with 250+ cars Area: Romania, Bulgaria + fleet in whole Danadria region (10 countries)Responsibilities:• Formulating pricing strategy and quarterly campaign decisions, participating in product launches, handling regional fleet proposals for optimal financial returns, keeping contact with dealerships.Main success:• Successful product launches, several fleet tenders won with major rental and taxi companies

  • Pricing and Fleet Specialist for Opel brand

    Feb 2005 - May 2007

  • Pricing and Fleet Specialist for Opel brand

    Dec 2003 - Jan 2005
• 

  Bosch Magyarország

  Jun 2007 - now

  Touchpoint Manager for Websites in Europe & Industrialized Asia• Formulating Bosch Professional and DIY website strategy with a focus on improving top of funnel traffic, user engagement• Ensuring user-centric UX design, relevant and engaging web content• Responsible for the continuous evolution of xBU websites, making sure it is state of the art• Execution of website projects with UX design, development and optimization• Translating the online content strategy in communication campaign concept for the web• Implementing content updates and ensuring the accuracy of information• Relationship management with the development agency, internal stakeholders, hub leads and countries• Own core web metric goals, analytics tracking, reporting, insights & performance for the website• Member of AI Expert Team to formulate AI strategy Show less Area: Power Tools Division - Adria region (Hungary, Croatia, Bosnia Herzegovina, Slovenia, Serbia, Montenegro, Macedonia, Kosovo)Responsibilities:• Regional brand and PR strategy, product life-cycle management, establishment of regional portfolio, adaption of global, creation of local promotions, forecasting&stock management, communication. Turnover, margin and budget responsibility for profitable growth.Main success: • Gaining substantial market share increase in 2013• EMEA PR award in 2013 for Hungary Show less Area: Power Tools Division - Adria region (Hungary, Croatia, Bosnia Herzegovina, Slovenia, Serbia, Montenegro, Macedonia, Kosovo)Responsibilities:• Regional brand strategy, product life-cycle management, establishment of regional portfolio, adaption of global, creation of local promotions, forecasting&stock management, communication. Turnover, margin and budget responsibility for profitable growth. Managing a team of 3 people.Main success: • Supporting key success drivers, like Bosch System Specialist Model and Category Management. Show less

  • Digital Marketing Manager

    Apr 2024 - now

  • Digital Marketing Manager

    Jun 2023 - Mar 2024

  • User Marketing Manager - B2C digital and offline marketing

    Jan 2018 - May 2023

  • Trade Online Marketing Manager for Adria Region

    Sept 2015 - Dec 2017

  • Regional Brand Manager for Dremel

    Sept 2012 - Aug 2015

  • Regional Brand Manager for Accessories

    Jun 2007 - Aug 2012