Abhinav Dhayal

Experience

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  Dow Chemicals International Pvt. Ltd

  May 2008 - Jul 2008

  Summer Internship

  Project Title: “Market Mapping of Epoxy in marble industry in Rajasthan”Key Project Deliverables: Mapping market potential, identifying key players, mapping of the value chain, developing channel partners and recommending the strategy for Dow Participation• Received a Letter of Appreciation from the Top Management for the outstanding contribution

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  ITC Limited

  Oct 2010 - Aug 2013

  • Was leading the Sales for Stationary division (Classmate, papercraft, Colorcrew), in 6 National Accounts as KAM & 56 Stores in Mumbai as Area Manager-MT • Responsible for development and execution of the National Key Accounts Plans, JBP Closures, Receivable management, Activations, Forecasting, Coordinating with brand and Supply chain • Worked as Area Sales Manager for Vidarbha & Marathwada region in Maharashtra leading the sales for Foods Category : Staples, Biscuits, Confectionary, Snacks, Instant Noodles, Instant Mixes & Instant Pasta• Won the Confectionary World Cup at ITC Ltd.- “The best Circle in the Western Zone for Confectionary Sales and Productivity across channels”• Emerged as Highest growing ASM-Circle at the Nagpur branch with a record growth of 47% and 65% in Q3 and Q4 respectively for the year 2011-12

  • Key Accounts Manager

    Oct 2012 - Aug 2013

  • Area Sales Manager- Foods

    Oct 2010 - Sept 2012
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  SC Johnson

  Aug 2013 - Jul 2014

  Area Sales Manager

  • Successfully strategized a new channel by integrating LMT and Key Retail along with a customised Service & assortment mix leading to an enhanced channel depth of 40%+ • Successfully Planned, negotiated and executed the Visibility tie-ups with the 76 Key Customers (LMT Outlets) at Mumbai on a “Pay for Performance Model” leading to an improved profitability

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  Lodha Group

  Jul 2014 - Apr 2015

  Associate General Manager-Sales

  • Worked as AGM-Channel Sales with Lodha Group, heading the Channel sales for Central Mumbai• Highest channel Contribution in the sales of Lodha Luxuria(36%) & Aurum Grande(54%) launch • Based on this good performance was assigned the responsibility for Channel Sales at the launch of Designer Tower-Estrella, New Cuff Parade (800+ Cr), and World Towers (1000+ Cr)

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  Raymond Consumer Care

  May 2015 - Mar 2018

  •Worked as Sales Development and Trade Marketing Manager (National Role)•Led the 4 RTMs at the Organisation: Outlet Expansion in Platinum Towns, Market Expansion in Rural, Distributor Assessment and Outlet Expansion in Non Platinum Towns• Discharged the additional responsibility of RSM-North (May 2017 to Feb 2018)•Received “Achiever of the Year” Award for the financial year 2016-17 •Worked as an Area Sales Manager for Mumbai, Greater Mumbai and Pune City•Successful execution of Mumbai Pilot: Project Samriddhi (Driving effective sales practices), resulting in a MS growth from 6.9% to 8.6% and WTD growth from 71 to 81(Source: ACN Report Oct 2015) •Consistently Ranked among the Top ASMs (General Trade) in the Country.•Received the Best ASM Award for the financial Year 2015-2016

  • Sales Development and Trade Marketing Manager

    May 2016 - Mar 2018

  • Area Sales Manager- Mumbai & Pune

    May 2015 - Apr 2016
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  Bajaj Consumer Care

  Mar 2018 - Apr 2020

  National Trade Marketing Manager

  • Headed the Trade Marketing function for the GT business with a ~ Turnover of INR 1000 Cr •Successfully Trade GTMs execution- Bajaj Almonds drop restage, Nomarks, Bajaj Cool Almonds drop• Led the Rural Outreach plan, Trade Activations & distribution KPIs for the Strategic Brand Accelerator Plan for Uttar Pradesh in association with Bain & Company

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  Abbott

  Apr 2020 - Mar 2023

  • Lead the Sales Development function at Abbott Nutrition International for the leading brands under Infant, Toddler and Adult nutrition categories such as Similac, Pediasure, Ensure• Received Abbott Excellence Award for Successful GTM execution of the Brand extensions - Pediasure Petronas and Ensure High Protein• Identified as a Key talent and selected for the Abbott’s Future Leaders Development Program (FLDP) in association with IIM-Ahmedabad: 2021- 2022 batch• GM Top Choice Award Winner: ANI India : 2022 Show less

  • Regional Sales Manager -South

    Oct 2022 - Mar 2023

  • National Customer Development Manager

    Apr 2020 - Sept 2022
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  Food Empire

  Mar 2023 - now

  Sales Director

  • Heading the Sales function for Food Empire-Vietnam with an annual revenue of USD 70+ Million across Leading FMCG brands: MacCoffee-Café PHO, Ly Lon, HILLWAY & MacCereal• Leading a High performing Sales Team of over 1300 members : 3 BMs, 5 RSMs, 24 ASMs, 115 SS, 1137 SRs & other HO Staff