Wei Kung Bi

Experience

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  Formosa Optical

  Dec 2007 - Aug 2010

  Marketing Specialist

  Company Overview: Formosa Optical is the largest eyewear group in Taiwan and China.Campaign Management: Planned and executed over 10 marketing campaigns, driving brand visibility and sales.Budget & Media Management: Allocated budgets and managed media buying across TV and digital platforms.Copywriting: Developed creative content, including TVC storyboards, radio ads, print media, and website copy.Celebrity Endorsements: Managed celebrity endorsements, ensuring alignment with brand values and campaign goals.Advertising Execution: Coordinated TV, POSM, print, and radio advertisements, collaborating with production houses, photographers, and design studios to bring campaigns to life. Show less

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  Gamania Digital Entertainment

  Apr 2011 - Mar 2013

  Marketing Supervisor

  Company Overview: Gamania Digital Entertainment is a leading PC online game and digital entertainment company headquartered in Taipei, Taiwan.Product & Project Management: Led marketing efforts for multiple products, including FPS and MMORPG titles, as well as key projects like gaming competitions and anniversary sales promotions.Team Leadership: Managed a small team to successfully launch two new products, bringing them to market with strong results.Marketing & Brand Strategy: Planned, executed, and evaluated marketing and brand strategies to drive product success.Event Management: Designed and executed events to engage target audiences and boost brand visibility.Brand Awareness: Focused on building brand recognition among target consumers and customers.Budget Management: Planned, implemented, and controlled marketing budgets to ensure efficient use of resources.Media Planning: Developed and executed media advertising plans to reach key demographics.Data Analysis: Collected and analyzed marketing and media data to inform strategic decisions. Show less

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  BenQ

  Mar 2013 - Oct 2013

  Product Marcom

  Department: BenQ Brand Management Center, Taipei, TaiwanGlobal Responsibility: Managed the global marketing communications for BenQ's LED Monitor product line.Product Positioning: Collaborated with Product Managers to define and refine global product positioning.Consumer Insight: Worked closely with advertising agencies to uncover consumer insights and develop a global communication plan.Strategy Implementation: Leveraged product and marketing strategies across regional offices worldwide.Marketing Materials: Developed and executed marketing and advertising materials for global distribution. Show less

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  Kamelean Group Ltd.

  Jan 2014 - Jan 2015

  Marketing Manager

  Role: Led the marketing efforts for the Taiwan market, supporting the launch of Kamelean’s e-commerce website across multiple countries.Marketing Strategy: Developed and executed comprehensive marketing plans tailored to the Taiwan market.Media & Agency Management: Managed relationships with media outlets and agencies to ensure effective campaign delivery.Campaign Optimization: Evaluated and optimized campaign results to maximize performance.Online Advertising: Operated and optimized online ad campaigns, including Yahoo SEM, Google Search, Google Display Network, and Facebook ads.Content & PR: Handled press releases, managed the Facebook fan page, and engaged with forums to build brand presence.Key Achievement: Successfully reached over 130,000 members within 8 months.Additional Responsibilities: Managed Facebook ads and Google Display Network campaigns for the Australian market. Show less

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  FarEasTone Telecom

  Mar 2015 - Jun 2015

  Senior Product Marketer

  Role: Focused on FarEasTone's VOD service (遠傳影城), with key responsibilities including user recruitment, alliance partnerships, and online advertising.Content Curation: Managed the curation of monthly themed content to engage users.Online Marketing: Planned and executed comprehensive online marketing strategies.Target Achievement: Successfully met monthly targets for new member acquisition.Partnerships: Identified and negotiated effective joint promotions and alliances.Media Exploration: Explored and leveraged new media channels for enhanced reach. Show less

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  Gogolook Co., Ltd

  Jul 2015 - Mar 2017

  Marketing Manager

  Product: Whoscall AppTeam Leadership: Led the marketing team, driving strategies and execution.User Acquisition: Focused on acquiring new app users, business card users, and paid ad users.Global & TW PR: Managed public relations efforts in Taiwan and globally.Content Curation: Oversaw the creation and management of content across owned media channels.Paid Media: Executed, evaluated, and optimized paid media channels to maximize ROI.Partner Management: Managed relationships with key partners to enhance marketing efforts. Show less

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  FunAging (智樂活)

  Mar 2017 - Oct 2024

  Co-Founder

  Our platform is dedicated to creating engaging events and activities for healthy, retired seniors, enriching their retirement with meaningful experiences and fun. As a Co-founder, my responsibilities encompass key areas of the business, including:Business Development: Strategizing, planning, and executing growth initiatives.Marketing & Advertising: Planning and executing effective marketing and advertising campaigns.Event Planning & Curation: Designing and managing diverse events tailored to our senior audience.Partner Management: Building and maintaining strong relationships with our partners.Platform Development: Overseeing the development and enhancement of our technology platform. Show less

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  GoDoor | Popular Events ╳ Topic Boards（果多⎜熱門活動 ╳ 話題參與）

  Sept 2024 - now

  Chief Operating Officer

  GoDoor | Popular Events ╳ Topic BoardsGoDoor is a platform that offers a wide range of popular events tailored primarily for the senior community, along with an interactive message board where users can join discussions on various topics. Whether you're looking to discover exciting senior-friendly events or engage in topic-based conversations, GoDoor provides the perfect space for both. Event seekers and organizers alike, especially those focused on the senior demographic, can find what they need through GoDoor.果多⎜熱門活動 ╳ 話題參與「果多」是一個主要為樂齡族群提供多元的熱門活動，並設有互動留言板平台，讓用戶能參與各種話題討論。不論你是想探索適合樂齡族群的精彩活動，還是希望加入話題討論，GoDoor 都能提供理想的空間。無論是活動參與者還是活動主辦者，特別是針對樂齡族群的需求，都能在 GoDoor 上找到所需的資源。 Show less