Experience

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  Future television

  Jan 1993 - Jan 1996

  Editor

  • Wrote all news copy not supplied by anchors ,writers or reporters[as needed]• Initiated and participated in the formulation of processes and the innovation of newscast formats or systems in the newsroom which support the assigned newscasts.• Demonstrated ability to translate documents from French to English and Arabic and Vice Versa.• Supervised the organizing, writing and editing of assigned newscasts.• Directly participated in the management of the newscasts as they air from the control room.• Editing and translating for the international news department.• Researching and Assistant Directing of environmental documentaries & short News round –up on major weekly events.• Assigned crews, monitor scanner and beat check calls.• Effectively supervised and direct other news staff. • Juggled information, priorities and staff in a flexible and effective manner. • Used all production elements accurately and consistently • Performed other duties as needed and directed by the News Director. Show less

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  Almustaqbal lebanese newspaper

  Jan 1999 - Jan 2004

  Journalist

  • Environment News Editor, March 1999-April 2002:• Designed daily Environment section. • Consulted on style matters with other editors and managing editors. • Edited stories and wrote headlines.• Filled in as needed for copy chief and graphics editor.• Science News Editor, April 2003-May 2003:• Designed daily Science section. • Researched on updated science issues and articles. • Consulted on style matters with managing editor. • Edited stories and wrote headlines.• Editor, Business Desk, May 2003-January2005:• Designed daily Business section.• Edited stories and wrote headlines.• Monitored the daily Beirut stock exchange and international stock exchanges.• Designed and paginated inside pages for Business the section.• Al-Mustaqbal is a daily Lebanese newspaper.• Web address: www.almustaqbal.com Show less

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  East west records

  Jan 2000 - Jan 2002

  Contributor
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  University of the middle east project

  Jan 2003 - Jan 2003

  Participant
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  Elem wa alam magazine

  Jan 2004 - Jan 2005

  Managing editor

  • Coordinated development of the organization's complex Print Magazine and web site. Oversaw everything from page mapping to design, content creation, database development, and marketing.• Wrote articles on a wide range of subjects (from health and science technology) for monthly public-interest Web site and Print magazine. • Served as the liaison between editorial staff and site developers—able to translate tech-speak into plain Arabic in a single bound. • Managed Science sub-site: developed editorial plan, assigned and edited articles and oversaw freelance writers. • Established and managed partnerships with other news organizations. • Developed editorial plan, generated story ideas, assigned articles and oversaw freelance writers. Edited articles from staff writers and freelancers. • Researched, wrote and edited simple, informative content. Developed interactive tools, quizzes and worksheets. • Edited content for Science and health areas, including background information, newsletters, news polls and expert medical answers. • Managed and edited work of teen writers and expert contributors • Developed story angles, oversaw the writing process and edited articles. Show less

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  The daily star

  Jan 2004 - Jan 2004

  Freelance journalist
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  Al aqariya real estate tv

  Dec 2005 - Dec 2006

  Chief editor

  •Coordinated development of the organization's complex News Agency web site•Wrote articles on a Real Estate issues. •Served as the liaison between editorial staff in the TV newsroom to be able to translate Real Estate-speak into plain Arabic in a single bound. •Managed RENA sub-site: developed editorial plan, assigned and edited articles and oversaw freelance writers. •Established and managed partnerships with other news organizations.

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  Dubai customs

  Jan 2007 - Dec 2007

  Media manager

  • Rolled out communication and PR strategies to enhance the reputation of Dubai Customs• Developed the key messages of Dubai Customs in line with Dubai Strategic Plan (DSP) 2015• Represented Dubai Customs to media as key spokesperson• Prepared individual briefings, Q&A and statements for the Director General and senior management• Set measurable objectives and targets for press and media coverage• Drafted and submitted the Dubai Government Excellence Program – DGEP- Criteria 8, focusing on CSR activities of Dubai Customs while highlighting the positive role in serving the society• Organized the fundraising campaign for “Dubai Cares”, the UAE based charitable establishment, launched on September 19, 2007 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai• Established and maintained relations with key stakeholders e,g. regularity authorities in the UAE, fund managers and analysts, individual and corporate shareholders and financial media Show less

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  Action global communications

  Jan 2008 - Apr 2010

  Senior pr manager

  • Helped clients gain widespread and positive media coverage locally, regionally and internationally• Organized two Press Conferences in Jeddah and Riyadh in the British Consulate and Embassy (October 2009) to re-launch the British Airways travels to KSA. Accompanied British Airways CEO Willie Walsh during these events.• Enhanced media exposure for First Gulf Bank both in print and audio-visual media• Arranged One-on-One interviews for TDIC management during the staging of Picasso Abu Dhabi Exhibition • Orchestrated media coverage of the inaugural Middle East art auctions of Bonhams in Dubai • Built strong relations with local, regional and international press representatives based in the GCC Show less

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  Dubai electricity & water authority - dewa

  May 2010 - now

  • Evolve strategies, policies, procedures and budget of the corporate communication vertical• Build key messages for crisis communication, issue management, goodwill management, internal communications• Establish PR strategies to influence public or promote ideas/products/services, aligned with DEWA guidelines• Drive media outreach, communication strategies and programs to promote service & boost public image of DEWA • Developed and implemented a comprehensive sustainability communication strategy, including a sustainability report, website content, and social media campaigns.• Engaged with a variety of stakeholders, including customers, investors, NGOs, and employees, to build consensus around sustainability goals and initiatives.• Collaborate in the preparation of presentations and speeches targeting employees and consumers• Prepare & edit DEWA publications for internal & external audiences, including employee newsletters, magazines• Develop and edit press releases, features, opening editorials, opinion pieces etc.• Prepare and communicate product or service announcements in Print and AV formats • Manage & oversee internal communications strategy including employee communication & intranet development • Integrate data & strategies with other functions to develop a seamless marketing and communications system • Oversee and review content (press release, speeches, MC script, Q&A, fact sheet, invitations (Media, VIP, internal), RSVP, A&V scripts, digital media content to ensuring alignment with brand guidelines & communications strategy• Initiate and drive CSR programs in line with DEWA’s sustainability strategy• Devise and implement event management procedures and strategies (Exhibitions, Forums etc…)• Utilized generative AI tools to create engaging and informative content related to sustainability initiatives.• Nurture and advance media relations at the local, regional and intentional levels to boost media presence of DEWA Show less

  • Sustainability Communications Consultant

    May 2010 - now

  • Sustainability Communications Consultant

    May 2010 - now
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  World green economy summit

  Jan 2014 - now

  Media consultant
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  World green economy organization (wgeo)

  Jan 2016 - now

  Communications consultant