Experience

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  Lnj bhilwara group

  Sept 2005 - Jun 2010

  Home-based Medical Transcriptionist Transcribing and uploading transcription lines catering to the healthcare system of US Hospitals and Clinics. Proficient in working on various transcription platforms, like Spheris, Editscript, etc.

  • Part-Time Medical Transcriptionist

    Aug 2008 - Jun 2010

  • Senior Medical Editor

    Sept 2005 - Jul 2008
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  Goa institute of management (gim)

  Jul 2010 - Mar 2012

  Management student
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  Vodafone

  Apr 2011 - Jun 2011

  Summer intern

  Market Research study to analyse the potential of Enterprise Solutions across Goa. Enterprise Solutions are customized Voice and Data Services provided by Telecom Operators to the corporate organizations. Submission of findings & suggestion led the organization to expand their reach & become the no. 1 player in the circle.

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  Wallace pharmaceuticals (dc)

  Jun 2011 - Jul 2011

  Summer intern

  Market Research project to explore the Antacid product category, which involved profiling, gathering, and analysing customer knowledge and usage behaviour and information about the categoryStudy of the market based on recall value of various brands

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  Boehringer ingelheim

  Apr 2012 - Feb 2017

  My responsibilities include identifying the need gap in the market, keeping the brand consumer relevant, preparing brand plans & marketing calendar, selecting the right channel mix for the media campaign (ATL) as well as building the brand through on-ground BTL activations. Competition & market analysis form part of the core job responsibilities. Market Research: Consumer and Doctor research for nutraceuticals segment, finalizing the concepts, participating in making of the Brand PlanEnhancing Distribution: Studying different models of distribution and evaluating the best for a premium launchIdentifying Growth Opportunities: Analyzing syndicated database for available switch-ready brands in the Indian Pharma market

  • Assistant Product Manager, Marketing

    Apr 2013 - Feb 2017

  • Management Trainee

    Apr 2012 - Mar 2013
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  Sanofi

  Mar 2017 - Nov 2017

  Brand manager

  Transition to Sanofi from Boehringer Ingelheim as part of swap deal between the two companies globallyResponsibilities include end-to-end Brand Management, brand P&L management, achieving topline & bottom line targets, strengthening brand equity, innovation roadmap development, A&P budget management, Promotions in both ATL and BTL spaces, liaison with agencies, preparation of brand plan, competitive analysis & sales trends, coordination with Sales team and other stakeholders

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  Piramal enterprises limited

  Dec 2017 - Dec 2021

  Responsible for managing a diverse 200 Cr+ brand portfolio with a brand team reporting into the position. Key responsibilities include strategic planning for portfolio, leading key marketing initiatives (media, communication development, NPDs and trade activation) across flagship brands like Saridon, Supradyn, Digeplex, Sloan's, Neko and Ferradol. Handling brands Saridon in the OTC Analgesic and Digeplex in the Indigestion Category. Responsible for Brand Topline and Bottom line of the brands, Promotions & Digital campaigns to build awareness, creating a healthy pipeline for the portfolio, consumer research, launch of new extensions, Trade engagement & loyalty programs, consumerizing Science

  • Category Manager

    Apr 2020 - Dec 2021

  • Brand Manager

    Dec 2017 - Apr 2020
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  Abbott

  Dec 2021 - May 2024

  Responsible for the consumer marketing of the Hair & Skin care portfolio of Derma BU with flagship brands like Follihair, Selsun, DC Avene & more. Leading the marketing team responsible for strategic planning, spearheading key marketing initiatives (communication development, media planning, market research and trade activations), along with creating the pipeline for new launches and packaging innovations.Leading the Sales team responsible for e-commerce and alternate channels including Chain Pharmacies. Responsible for the growth of the Direct-to-Consumer contribution of the portfolio to the overall sales. Show less

  • Marketing Manager & National Account Manager (e-commerce)

    Feb 2023 - May 2024

  • Marketing Manager

    Dec 2021 - Jan 2023
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  Himalaya wellness company

  May 2024 - now

  Senior brand manager

  Responsible for brand building, consumer brand marketing - media planning and deployment ( ATL- TV, radio, digital and BTL), e-commerce marketing, ethical brand marketing, new product development, GTM strategy and brand P&L management.Leading GI, rehydration drinks, cough and cold, sexual wellness and pure herbs categories (Gasex, Himcocid, Re-hydrate, Tentex, Koflet, Gokshura, Neem, Brahmi, Guduchi and Tulasi).