Umar Ashraf

Umar ashraf

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location of Umar AshrafMississauga, Ontario, Canada
Followers of Umar Ashraf1000 followers
  • Timeline

  • About me

    Director Market Research & Analytics at StarTech.com

  • Education

    • Ghulam ishaq khan institute of engineering sciences & technology

      2002 - 2006
      B.e electronics
    • Wilfrid laurier university

      2012 - 2013
      Master of business administration (mba) accounting and finance a

      Activities and Societies: • Awarded Research Associate position in Wilfrid Laurier University for outstanding performance in first semester. • “Vice President” Finance MBA Students Association – Wilfrid Laurier University, Waterloo. Relevant Courses: Investment Management, Advanced Corporate Finance, International Finance, Derivatives, Financial Accounting 1, 2, Management Controls, Mergers & Acquisition Strategy and Financial Statements Analysis

  • Experience

    • Telenor

      Jun 2006 - Aug 2012

      • Supervised a team of six engineers and optimized Cellular network KPIs of the assigned region.• Forecasted quarterly customer traffic using modeling techniques and planned annual departmental fiscal budget.• Performed Technical evaluation of project bids submitted by vendors and presented analysis to top management.• Acted as Liaison for negotiations with vendors on delivery milestones and procedure guidelines.• Managed the implementation of Network Modernization project (2G to 3G) which included co-ordination with vendor and 3 internal teams, formulation of activity night procedures and acceptance report templates.• Prepared end to end Project Budgets (around $20million) and analyzed Expansion equipment needs for the project.• Participated in the lean six sigma program to reduce cycle time (96 hours to 48hours) of complaint resolution process and enhance customer experience by using DMAIC process.• Lead the documentation of all processes in the RF department and trained RF teams nationwide to meet the requirements of TL9000 quality management system (Similar to ISO9001 certification for Telecom organizations). Show less • Worked in P&O Department to plan new sites for Business Development and improvement in Quality of Service.• Responsible for daily stats monitoring for more than 700 BTS sites, which included data extraction from SPOTS server, Report Formulation and analysis of worst performing cells.• Planned 1000 BTS sites and organized surveys and drive tests in a record time of 1 year during initial launch phase.• Co-ordinated with Sales & Distribution Directors to meet regional sales KPIs and improve customer satisfaction. Show less

      • Assistant Manager RF Optimization

        Feb 2010 - Aug 2012
      • RF Planning Specialist

        May 2008 - Feb 2010
      • RF Engineer

        Jun 2006 - Apr 2008
    • Proquip international

      Jan 2013 - Aug 2013
      Business consultant

      • Consulted regarding Organizations strategy, financial planning and Market analysis to improve demand, product reach and profitability of their Solar LED and LED line of products.• Evaluated financial statements to highlight cost improvement factors and performed 5 year cash flow projections.• Conducted competitive analysis related to market sizing and identified key target markets.• Prepared the Final Pitch/Marketing Plan to be presented to the Management which included market segmentation, marketing channels evaluation and brand development strategy. Show less

    • A&s consulting

      Aug 2013 - Aug 2014
      Business analyst

      • Consulted startup ventures and small enterprises for Strategy preparations and financial planning.• Conducted market research and industry analysis specific to the product markets. • Worked closely with customers to transform Business Requirements into Functional specifications• Performed detailed financial analysis which included equity analysis, cost and revenue analysis and payback analysis. • Prepared short term and long term implementation plans and risk mitigation plan as per the recommended strategy.• Provided recommendations to optimize financial leverage and highlighted tax advantages for clients. • Prepared detailed presentations for clients to showcase their business plans to attract investors. Show less

    • Startech.com

      Aug 2014 - now

      Power BI ProjectLed the implementation of Power BI project in the organization which included the following stages: Requirements Gathering, Data Collection and Mapping, Data Architecture and Modeling, Report Creation and Dashboard Distribution.Collected Business requirements to understand KPIs and Business needs and implemented solution through Power BI.Imported data from multiple data sources and transformed/cleansed the data in Power BI as per requirements.Connected data through relationships and optimized Data model using calculated columns and calculated measures.Created reports with interactive visualizations in Power BI Desktop and published them to Power BI service.Creation of 5 Different Dashboards including Exec Dashboard to provide key insights and 360° view of the organization.Trained Teams in accessing and analyzing data through Power BI Reports using drilldowns, filter and other features.Key ResponsibilitiesLeading a Team of four Analysts to provide reporting on the market/ product revenue and operational metrics / KPI’s.Analyzing Data and providing meaningful insights/ areas of opportunity and threat to senior management.Aligning reporting of business outcomes to the overall organizational strategy.Working collaboratively with IT team to ensure data integrity and optimized Data Structure able to serve business needs.Designing/maintaining a Dashboard for the Exec Team with key metrics to help manage the business.Providing monthly P&L packages to Product Management including insight on working capital requirements and aligning insights with business strategies to assist in identifying areas of opportunity. Show less Performing regular margin analysis and analysing profit margins.Preparing daily, weekly and monthly reports that reflect the financial operations of the business.Producing and analyzing monthly and quarterly reports, including the Profit & Loss statement in the areas of Vendor Management, Sales and Product Management.Reporting Monthly Business KPI's.Adhoc reporting in support of all business departments.Providing supervision by motivating, directing, reviewing and feedback of assigned tasks.Supervising employee work assignments and performance development.Supervising work through the planning and scheduling of work, and review and approval of tasks.Supervising/managing/directing the selection, training, development, appraisal and work assignments of personnel. Show less • Monthly/Weekly Reporting of KPIs (Revenue, GM%, Trailing Metric, Customers) by market and segment to Executive Team. • Statistical analysis of large quantities of data to determine product trends, seasonal variations and impact of business initiatives on the overall revenue and profitability of the company,• Customer segmentation of VAR market in US to outline key customers for marketing initiatives. • Development of reporting tools for vendor cost management, channel inventory position and monthly goals review.• Price sensitivity analysis of price changes to determine their causal impact on revenue and number of customers using google analytics R tools.• Providing recommendations for optimal pricing based on product positioning and lifecycle stages. • Reporting Impact of FX changes on Revenue/ GM% in global markets and providing recommendations for FX hedging using currency forwards and currency options.• Working collaboratively with market research team to link any changes in revenue and customers to external factors.• Training of new employees on the sell thru olap cube and template building for their daily queries. Show less

      • Director Market Research & Analytics

        Sept 2020 - now
      • Manager Data Analysis & Reporting

        May 2017 - Sept 2020
      • Financial Reporting Supervisor

        Mar 2016 - Apr 2017
      • Financial Analyst

        Aug 2014 - Feb 2016
  • Licenses & Certifications