Archie Tzu Chieh Lo

Archie tzu chieh lo

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location of Archie Tzu Chieh LoCentral & Western District, Hong Kong SAR
Followers of Archie Tzu Chieh Lo276 followers
  • Timeline

  • About me

    F&B Sales and Corporate Events Manager & Hotel CSR Lead | MSc Marketing with Triple Accreditation (AACSB, AMBA, EQUIS) | International Airline Purser

  • Education

    • South carleton high school

      -
    • Wenzao ursuline college of languages

      2006 - 2008
      Bachelor of arts - ba language interpretation and translation

      Simultaneous & consecutive interpreting, sight translation (English-Chinese/Mandarin/Cantonese)

    • University of strathclyde

      2023 - 2024
      Msc marketing

      > Top 1% of Business Schools Worldwide with triple accreditation (AACSB, AMBA, EQUIS).> Awarded International Master’s Student Scholarship 2023 for academic excellence.> Dissertation focused on how sustainability strategies in large organisations can enhance brand development, with a particular emphasis on the role of frontline airline staff in boosting brand image through employee engagement.

  • Experience

    • National immigration agency

      Apr 2010 - Nov 2010
      Immigration officer

      Passport control, passengers and travel documents profiles screening and examining

    • Cathay pacific airways

      Dec 2010 - Oct 2020
      Flight purser

      Proven global track record in safety and customer service. Managed ~300 economy class passengers, performed safety checks, and demonstrated emergency procedures. Led pre-flight briefings on airline updates and IATA guidelines. Supervised junior flight attendants and conducted safety and medical drills with calm efficiency. • With nearly 10 years of hands-on experience in cabin services, I possess a considerable understanding of Airbus and Boeing aircraft models and comprehensive knowledge of their interior cabin systems.• Inflight Duty-Free Sales Elite Force Member (2013-2019)• Over the past decade, I have undergone annual professional international aviation training, covering aspects such as aircraft familiarity, flight safety, team collaboration, and customer communication skills. Show less

    • Wentix international ltd.

      Aug 2021 - Aug 2022
      Retail sales manager

      Led retail initiatives for a Hong Kong-based eco-friendly siliconekitchenware brand, promoting sustainability benefits to localhouseholds.Managed retail operations for a Melbourne-based eco-friendlyfragrance brand in Hong Kong and Sogo Department Stores in Taiwan, emphasising eco-friendly soy wax candles and organic essential oil diffusers.Achievement:Established and gained business collaboration opportunities with Dairy Farm Group International (DFI) and the Hong Kong Swedish Chamber of Commerce, positioning the company as a brand collaboration supplier for both DFI Group and the Hong Kong Swedish Chamber of Commerce with the revenue increased by nearly 30% in the second half of 2021. Show less

    • Eskdalemuir community hub & cafe

      May 2023 - Nov 2023
      Project manager internship

      Proposed and implemented a brand book to deepen staffconnection with the organisation.Introduced ESG-focused initiatives to enhance understanding ofthe organisation's charitable values.Assessed the local community business performance throughvisitor enthusiasm and customer-centred on-street interview strategies.Achievement: Conducted successful on-site surveys in Glasgow to gather valuable feedback and opinions from the target audience, effectively resolving data conflicts. Ensured alignment with project objectives and addressed client requirements. Prioritised time resources to guarantee the effectiveness and reliability of data. Successfully persuaded the client to formulate and adopt a Brand Book, facilitating the repositioning of the brand and enhancing employee understanding of Eskdalemuir as a core value-driven charitable organisation in the local community. Show less

    • Venture north

      May 2023 - Oct 2023
      Digital marketing internship

      Continuous improvement of using feedback and performancedata to refine and enhance their sustainable travel offerings.Performance metrics of tracking key performance indicators such as bookings, customer satisfaction, and social mediaengagement.Website content creation of developing a dedicated section ontheir website for sustainable travel in the Scottish Borders. Include itineraries, blogs, and traveler testimonials.Achievement: The winning team of the nineteen student teams participating in the postgraduate 'Customer-led eMarketing' course were given the opportunity to work with Venture North, a destination management organisation for Caithness & Sutherland, on a project to develop digital strategies for the organisation. Show less

    • The sukhothai hotels & resorts

      Sept 2024 - now

      F&B Marketing Manager - Corporate Events (Managing corporate client relationships across five F&B outlets)As an F&B Marketing Manager, I specialise in corporate events and sales, curating bespoke corporate dining and event solutions to enhance guest experiences and drive revenue. My expertise lies in cultivating long-term B2B relationships while acquiring new clientele for our restaurants and bars.Key Responsibilities & Achievements:1. Strategic Sales & Client Acquisition* *Developed and implemented targeted sales initiatives for high-profile F&B outlets, securing partnerships with global brands such as CHANEL, Prada, and Beiersdorf Germany. *Increased client acquisition by 20% over three months (Nov 2024 – Jan 2025), expanding our portfolio with new clients, including Beiersdorf Germany, DRAGON TELEVISION (东方卫视), DI- Acclime, Harman International (China), UBC Alumni Shanghai, and UCLA Alumni Shanghai. *Generated approximately 200,000 RMB (circa £21,000) in revenue within three months. 2. Led CSR-focused marketing initiatives to strengthen community engagement and brand loyalty, such as participating in a Mid-Autumn Festival visit to a local nursing home. Show less

      • CSR Community Engagement Lead

        Jan 2025 - now
      • Corporate Social Responsibility Committee

        Oct 2024 - now
      • Hotel F&B Sales and Corporate Events Manager

        Sept 2024 - now
  • Licenses & Certifications

    • Corporate sustainability. understanding and seizing the strategic opportunity

      Università bocconi
      Apr 2024
      View certificate certificate
    • Introduction to fintech

      Hku fintech
      May 2021
    • The fundamentals of digital marketing

      Google
      Jun 2023
      View certificate certificate
    • Cs-blockchain basics

      Simplilearn
      Mar 2021
    • Cs-blockchain certification advanced training

      Simplilearn
      Mar 2021
    • International award in barista skills

      City & guilds
      Oct 2020
    • Digital marketing

      Hubspot academy
      Jun 2023
      View certificate certificate