Experience

• 

  Nestlé

  Nov 2008 - Aug 2011

  - Coordinated 'innovation and renovation' projects (brand/line extension and packaging);- Led a cross-functional team to manage development, launch and improvement of products (production, supply chain, financial, sales team, market research, ad agency, supplier)- Liaison for design Ad-Hoc marketing research studies on exploratory stages of innovation projects;- Led strategic analysis of AC Nielsen data and presented to sales team;- Developed advertisement materials - Supported, planned and recommended customized research projects to Milk and Dairy SBU’s;- Coordinated Nielsen Syndicated Research, Consumer Purchase Panel and Brand Health studies;- Coordinated Product Research, measuring consumers’ preference (60/40);- Led strategic analysis of projects and presented to the product managers and marketing directors;

  • Associate Brand Manager

    Apr 2010 - Aug 2011

  • Marketing Research Associate

    Nov 2008 - Mar 2010
• 

  Grupo biagini

  Aug 2011 - Nov 2013

  Business director

  - Led a Restructure Project to put family business back on the path of profitability:- Increased revenues by 25% and decreased costs by 30%;- Coordinated and implemented coffee certifications, including UTZ and Rainforest;- Directed legal strategies and negotiated corporate debt against bank and various creditors; - Directed marketing strategy, implementing new logo, visual identity, websites, ad materials and events

• 

  Brazilian-american chamber of commerce of the southeast (bacc-se)

  Jun 2014 - Jan 2017

  Marketing specialist

  BACC-SE aims to foster trade between Brazil and the Southeastern U.S., serving as a key vehicle of information, connection and support of business development between the two regions.Responsibilities:- Plan the annual communication process and activities - Develop direct marketing campaing and initiatives to keep members informed about news in the market and inside BACC-SE- Create communication materials to promote events and seminars

• 

  Georgia state university

  Aug 2014 - May 2015

  Graduate marketing assistant

  - Developed a complete Marketing Plan focused on digital marketing, including website revamp, SEO (Search Engine Optimization), CPC social media ads and mobile app development;- Analyzed website traffic through Google Analytics to understand opportunities for SEO;- Directed a Video Testimonials Campaign with current students and alumni;- Organized events with current and prospective students

• 

  Topright

  May 2015 - Oct 2017

  • Senior Associate Manager

    Jan 2017 - Oct 2017

  • Associate Marketing Consultant

    Sept 2015 - Jan 2017

  • Marketing Consultant

    May 2015 - Aug 2015
• 

  Georgia-pacific llc

  Oct 2017 - now

  • Sr. Brand Manager

    Jul 2021 - now

  • Sustainability Lead

    Jan 2020 - Jul 2021

  • Brand Manager

    Nov 2019 - Jul 2021

  • Sr. Associate Brand Manager

    Oct 2017 - Nov 2019