Blake Edwards

Experience

• 

  Thryv

  Aug 2012 - now

  Leading a skilled division of Sales Enablement, Operations, Analytics, and Effectiveness Coaches to help in all aspects that will add to growing the revenue of our SaaS business. We have rolled out a new Sales call process across our entire company with all client-facing employees and led a team of coaches to carry ongoing education. We have certified 1000+ reps and continue to coach underperforming reps towards improvement. We rolled out and own the tech stack that our entire company uses when interacting with our clients to ensure that we are running a scalable and repeatable process. (Salesloft, Slack, Intercom, Qlik, Distribution Engine) With the systems and processes we created and own in partnership with our outstanding Sales Leaders our SDR team has seen a 107% increase in YoY conversion rate from '21 to '23 and our Software Sales team has seen a 65% increase in YoY sales made in the same time. In the first 3 months of working with our Local sales partners, we saw a 19% increase in conversion rate MoM (Jan '23 to March '23). Show less Responsible for ensuring that all systems our teams use are in sync with each other enabling our SaaS reps to focus on daily tasks. Owning or assisting with tools like Salesforce, Salesloft, Distribution Engine, 8x8, Qlik, Intercom, Slack, Zoom, Teams, File maker, etc. Assisted with developing the Sales call process and transitioning to a SaaS sales team, and helped with ongoing coaching, development, and education. Work directly with marketing department to help drive in the best CAC:LTV with feedback and results from the sales team. Show less One of two managers to start and lead a new channel of Mail and Retention consultants, which later led to a channel of over 100 reps and 12 managers.Helped drive channel to positive growth finishing #1 over all for 2 consecutive years, contributing with a team net gain average of 5.7% growth (2014) and 6.6% growth (2015) leading in New Business acquirement both years. 7x Manager of the Month and 4x Manager of the Quarter.Managed all canvass activities including canvass planning, reporting, documentation and personnel issues.Developed and trained new sales representatives, screened, interviewed and recommended qualified individuals for hire; worked with the division trainer to design and implement individual development plans; coached sales representatives to achieve goals. Show less Led a team of Telephone Marketing Consultants from -6% to a 0.1% growth in a 6 month period by coaching and motivating. Led the West Telephone Region in New Business and Performance Indicators (KPI's) by imparting past sales success, knowledge and confidence in sales representatives' potential.Led the Omaha Telephone 1 Division in Net Gain and Digital Net Gain by focusing on growing digital revenue and keeping it at the forefront of conversations. Managed all canvass activities including canvass planning, reporting, documentation and personnel issues. Developed and trained sales representatives; screened, interviewed and recommended qualified individuals for hire; worked with the division trainer to design and implement individual development plans; coached sales representatives to achieve goals. Show less #2 Marketing Consultant on Performance Ranking Report (PRR) out of over 300 reps in the Telephone Region before leaving to sales management. Created print, online display awareness, search engine marketing and search engine optimization campaigns for new and existing customers while obtaining 107% to total sales objective and winning our Annual DCA Award Trip (Top 7% of all sales reps). 7x Circle of Champions award winner (6 monthly, 1 Quarterly) 1x MVP sales rep. Earned the title of Emerging Leader in first year of employment and help mentor new reps as well as peers in the field. Prospected and acquired new business partnerships by uncovering needs and introducing print and digital marketing solutions, obtaining over 100 new sales and hitting 240% of new sales objectives.Provided consulting and customer service for over 400 assigned revenue clients with 90% recurring rate. Show less

  • Senior Manager Revenue Operations & Enablement

    Sept 2021 - now

  • Head of Inbound Sales Enablement

    Jun 2019 - Oct 2021

  • International Training Manager

    Dec 2018 - Jun 2019

  • Regional Education Trainer

    Aug 2017 - Jun 2019

  • District Sales Manager- Mail Manager

    Jan 2014 - Aug 2017

  • District Sales Manager

    Jan 2014 - Jun 2014

  • Marketing Consultant

    Aug 2012 - Dec 2013