Deepa Pillai

Experience

• 

  Packt Publishing

  Mar 2010 - Apr 2018

  - To work in close liaison and coordination with business stakeholders and sponsors to elicit, analyse, communicate, plan, manage, validate, and prioritize requirements and build strong professional relationship.- Develop a clear set of requirements that are complete and understood by development resources and business stakeholders.- Effectively and efficiently understand and translate business problems and opportunities in the view of requirement and recommend actionable solution.- To perform end to end analysis to identify gaps and propose innovative and creative solutions.- Creating and generating technical documents such as Business Requirement Document, Functional Requirement Document and System Requirement Specifications.- Help development team to understand the business requirements better & resolve their queries.- Manage requirements and associated changes to the requirements through the project lifecycle. Show less - Creating HTML and CSS based newsletters, campaign pages, and emails for direct marketing purposes. Liaise with the Graphics team to create high quality banners for website merchandising.- Conducting A/B testing, reporting and modifying templates as per performance analysis.- Operating direct marketing relationships with Packt’s customer base, primarily through e-mail and website merchandizing. Researching, proposing and running special campaign promotions on the website.- Generating revenue from special campaign promotions, email, social media and newsletter promotions.- Analyzing performance from Google analytics and generating reports.- Identifying, tracking and removing all pirated copies of PACKT books. Show less

  • Business Analyst/Process Analyst

    Aug 2012 - Apr 2018

  • Direct Marketing Executive

    Mar 2010 - Aug 2012
• 

  VISTRA

  Apr 2018 - now

  • Technology Manager

    Apr 2021 - now

  • Business Analyst

    Apr 2018 - Mar 2021