Vasilis Faroupos

Experience

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  Kion Meletitiki

  May 2004 - Oct 2004

  Civil Engineer Internship
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  D.S Steel

  Jan 2006 - Aug 2007

  Civil Engineer
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  Krama Techniki

  Sept 2007 - Jun 2012

  Senior Civil Engineer
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  Globe One Digital

  Sept 2012 - Aug 2019

  -Lead the SEO & Analytics Teams-Define the SEO Strategy per Client-Evaluate the Results and properly adapt our initial strategy-Take strategic decisions to maximize the Results per Client-Annual Evaluation Report to the Board of the Clients-Set quarterly and yearly SEO department performance targets and ensured that all projects were delivered within the given budgets and deadlines-Formulated comprehensive SEO strategies (on-page & off-page) and onlinemarketing strategies for the clients’ websites, blog sites, and online retails-Improved clients’ site visibility and raised the organic search rankings-Overseeing the development and delivery of fully integrated SEO marketing strategy for the clients-Provided recommendations and executed strategies for content development in coordination with SEO goals-Collaboration with the content department-Work closely with the CEO to maximize the ROI of the department-Bring ideas to optimize internally the ways of working Show less -Supervise a Team of 5 SEO Specialists-Provide On-Page (Content & Technical) on existing websites & Link Building Services-Website Migration (Safe Migration Plan via Redirects)-URL Structure and On-Page SEO for website development projects (and Link Building after the Launch)-Test & Trial SEO strategies and adapt based on the results-Market Research & Competition Analysis-Monthly Reports of Keyword Rankings along with Organic Traffic growth on non-Branded Keywords-Use Google Search Console, Google Analytics and several third party tools (Ahrefs, Semrush, Screaming Frog, Ranktracker, Raven Tools)-Develop and implement effective link building strategies-Supervise the Google Analytics Team-Setup Google Analytics & Tag Manager Accounts-Monthly Reports via Google Analytics across all Channels-Custom Event Tracking via Google Tag Manager Show less -Setup Google Ads Campaigns for challenging Google Accounts-Handle Challenging Google Ads Accounts (Spend: up to €5,000,000/month)-Manage a team of 6 Specialist-Train the newcomers-Worked across clients’ portfolio in providing digital services, and achieving KPIs and set objectives-Developed digital strategies (predominantly through PPC) to enhance paid traffic volume, site conversion rates, leads, app downloads, sales and drive revenue-Deployed effective and long-tail search strategy-Built strong relationship with the clients to meet their needs and maintain their requests-Managed daily execution and optimization of paid search campaigns, including bid management, budget allocation, performance monitoring, keyword-research-expansion-optimization, ad copy development and A/B testing-Managed campaign expenses to stay within the budget-Kept pace with PPC industry trends and developments-Present the Monthly & Annual Evaluation Reports to the Clients-Get trained on SEO to have a holistic approach of how organic & paid results work Show less -Setup Google Ads Campaigns (Search, Display & Video)-Handle Google Ads Accounts (Spend: up to 100,000€/month)-Optimize Google Ads Campaigns to maximize ROI-Planned, executed and evaluated advertising campaigns across Google-Selected and organized keywords into optimal ad groups-Researched phrase-match and negative keywords based on Search Terms report-Summarized the effectiveness of paid advertising activities with a specificfocus on revenue related reports, campaign performance analysis, demographicanalysis, industry insight, new/evolving technology and marketplace overviews-A/B tests on ad creatives to increase conversion rate-Weekly & Monthly Reports Show less

  • Head of SEO

    Nov 2017 - Aug 2019

  • Search Engine Optimization Manager

    Jan 2017 - Oct 2017

  • Performance Marketing Manager

    May 2015 - Dec 2016

  • Performance Marketing Specialist

    Sept 2013 - Apr 2015

  • PPC Performance Executive

    Sept 2012 - Aug 2013
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  Generation Y - International e-Business Experts

  Sept 2019 - Feb 2020

  Search Engine Optimization Manager

  -Lead the newly established SEO department-Train the wider Performance Team-Evaluate the existing Clients to find opportunities-Train the internal Tech Team on the essential Tech SEO aspects-Work closely with the PR Team for link building opportunities-SEO Audits across all of the Clients' websites-SEO Proposals for new and existing clients

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  Kaizen Gaming

  Feb 2020 - May 2023

  -Lead and Guide the SEO team (Managers and Specialists) to achieve key goals and objectives for the department and the company-Implement International SEO practices-SEO strategy and SEO Stakeholder for all Stoiximan & Betano websites >>Greece: www.stoiximan.gr >>Cyprus: www.stoiximan.com.cy >>Romania: ro.betano.com >>Portugal: www.betano.pt >>Germany: www.betano.de >>Bulgaria: www.betano.bg >>Czech Republic: www.betano.cz >>Brazil: br.betano.com >>Chile: cl.betano.com >>Peru: pe.betano.com >>Ecuador: ec.betano.com >>Canada-Ontario: www.betano.ca >>Nigeria: www.betano.ng-SEO Stakeholder for All New Market Launches-Work closely with Marketing, Content, Commercial, Product Verticals (Sportsbook & Gaming), Tech, Compliance, PMO, BD & BI Teams-Collaborate with Local & Global SEO Agencies Show less Google Analytics-Setup and Optimize the Google Analytics Accounts-Setup goals in GA-Setup Google Tag Manager-Web Event Tracking-Work closely with Marketing Commercial, BI, Product Verticals (Sportsbook, Casino, Virtuals, MyAccount, Rewards&Comms) & Tech for event tracking and reportingSEO-Establish the SEO process for all the new Market Launches-Establish the SEO process for the Link building (Outreach)-SEO Audit the websites and create the SEO Roadmap-Work closely with Marketing, Content, Commercial, BI, Product Verticals (Sportsbook & Gaming), Tech, BD & PMO Teams Show less

  • SEO Lead

    May 2022 - May 2023

  • SEO & Analytics Manager

    Feb 2020 - Apr 2022
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  Novibet

  May 2023 - now

  Group SEO Director

  -Lead and Guide the SEO team to achieve key goals and objectives for the department and the company-Implement International SEO practices-SEO strategy and SEO Stakeholder for all Novibet websites >>Greece: www.novibet.gr >>Cyprus: www.novibet.com.cy >>Ireland: www.novibet.ie >>Brazil: br.novibet.com >>Mexico: www.novibet.mx >>Chile: cl.novibet.com >>Ecuador: ec.novibet.com >>Canada: ca.novibet.com >>New Zealand: nz.novibet.com>>Finland: fi.novibet.com-SEO Stakeholder for All Existing & New Market Launches-Work closely with Marketing, Content, Commercial, Product Verticals (Sportsbook & Gaming), Tech, Compliance, PMO, BD & BI Teams-Collaborate with Local & Global SEO Agencies Show less