Roxanne C.

Experience

• 

  Tulsa World

  Apr 2001 - Sept 2002

  Web Content Manager

  Managed all aspects of the website www.tulsaworld.com from advertising, online marketing, stories. Worked with team members to ensure deadlines were met, items were posted properly.

• 

  Asbury united methodist

  Jan 2002 - Jan 2005

  Coordinator

  Managed adult ministries (Singles, Seniors, Women's, Men's, Youth), budgeting, advertising, event planning, marketing of each ministry

• 

  WilServ Credit Union

  Jan 2006 - Jan 2008

  Marketing

  Financial marketing, website management, online marketing, advertising, printing, copy writing

• 

  Tulsa Air and Space Museum & Planetarium

  Apr 2008 - Apr 2009

  Director of Marketing

  Directed branding campaigns which resulted in increasing membership from 130 to 1,000, which increased annual membership revenue Increased field trips by 75% in 1 yearSecured media positioning locally and nationally under budgetDeveloped strategic plan to partner with local museums as a joint ventureDirected the initiatives to increase museum traffic with such events as air shows, planetarium events, weddings, & corporate events. Number of corporate events increased Show less

• 

  Society of Exploration Geophysicists

  Jun 2009 - Jul 2011

  Web Content Lead

  Managed & created content for 4 international and domestic websites which resulted in an average of 225K+ visits a monthDeveloped social media & SEO strategy which resulted in increased Facebook followers from 36 to 6,000 in 2 years Established benchmark performance criteria to improve areas of the website, social media Coordinated marketing efforts to ensure all web content and social media initiatives aligned with SEG’s overall corporate strategies.

• 

  StatSoft

  Oct 2011 - Mar 2012

  Marketing Communications Specialist
• 

  Enovation Controls, LLC

  Mar 2012 - Jan 2014

  Marketing Communications Specialist

  Developed & executed corporate wide advertising strategies for 20+ industry related publicationsResponsible for corporate communications across 5 brands after integrationCreated a branded social media presence for 5 integrated brands which resulted in an average of 5,000 followers in each platform (LinkedIn, Instagram, YouTube)

• 

  VersaFlex

  Jan 2014 - Nov 2020

  Director of Marketing

  I am the Director of Marketing for @VersaFlex (formerly with Raven Lining systems), providing sales, service and support. Directed multiple branding campaigns which resulted in increasing revenue from $8 million to $17 million before being acquired. This included rebranding Raven’s website, tradeshow booths, advertising and collateral materials.Secured 50+ PR opportunities in industry related publications which resulted in consistent branding through press releases, case studies, video case studies, email blasts and articles.Designed & managed 24-42 tradeshows annually with a budget of $175,000, winning Showstopper booth awards Show less

• 

  TCP

  Nov 2020 - Sept 2021

  Public relations & Community Relations Specialist
• 

  Tulsa Boys Home

  Sept 2021 - Aug 2022

  Development Coordinator
• 

  Holbrook Asphalt Company

  Oct 2022 - now

  Business Development Manager

  The right treatment, on the right road, at the right timeSince 1999, organizations large and small have relied on Holbrook Asphalt's attention to detail installing the right product on the right roads – at the right time.The right treatment, on the right road, at the right timeSince 1999, organizations large and small have relied on our attention to detail installing the right product on the right roads – at the right time.Cutting edge pavement preservationThe Holbrook Asphalt team is recognized for utilizing the latest strategies and technology advancements for preserving pavement assets.Introducing HA5!Holbrook Asphalt introduced HA5 which is the first product meeting the rigid specifications of a High Density Mineral Bond. Show less