Audra Walter

Experience

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  Revolution Prep

  Jan 2012 - Jan 2013

  Tutor/ Reading Teacher

  Certified ACT/SAT Proctor, Tutuor

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  Institute of Reading Development

  Apr 2012 - Oct 2015

  Reading Teacher

  I taught two terms (22 classes) in the summer of 2012 in South Florida for the company. Duties included teaching Institute's curriculum within five-week courses for eight different levels.

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  Learn It Systems

  Sept 2014 - Oct 2015

  Title I Teacher
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  Raymond James & Associates

  Feb 2015 - Feb 2017

  Client Service & Marketing Associate

  • Authored whitepapers on relevant financial topics for website blog; designed &incorporated print collateral for company conferences & events• Played integral role as project manager in new website build by overseeing anddirecting of design team; implementation of SEO strategy drastically increasedcompany’s search page position for high-bid keywords• Designed & executed account-based marketing identification – action plan for socialmedia interaction with important potential clients and industry contacts• Organized, designed, & executed print mailer campaigns to targeted demographics• Performed proactive outreach calls to VIP clients to increase touch-points and ensurewhite-glove service objectives Show less

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  Boxelder Consulting & Tax Relief

  Feb 2017 - Jan 2020

  Director of Marketing

  Managed the execution of marketing communications, lead generation strategies, andcontent creation. Leveraged company branding across all social media and digitalchannels. Designed ad creative and wrote copy for promotional literature, press releases,and newsletters.• Generated more than 1,500 qualified leads utilizing inbound lead generation tactics• Defined sales cycle, cultivated automated lead nurturing series (email, print mailers,retargeting), & restructured CRM based on pre-defined sales stages• Developed comprehensive digital marketing plan and yearly content calendar whichincluded editorial approach that appealed to target audiences, channelrecommendations, content ideas, influencer advocacy & campaign concepts• Designed customized metrics dashboard to monitor campaign efforts and providedKPI reports to senior management on a biweekly basis• Restructured business sales strategy from out-bound to in-bound approach whichreduced annual company costs by $200,000 per year• Increased social media follower base by 1300% across multiple channels by leveragingbrand assets and unique content to targeted demographics Show less

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  Science Interactive Group

  Apr 2019 - Jan 2021

  Marketing Manager

  To put it simply, I manage all things marketing for SIG's five ed-tech brands. Daily duties are solving creative problems and integrating technology that's essential for campaign success.

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  Muse Marketing, LLC

  Aug 2019 - now

  Chief Strategy Officer (CSO)