Virginie Paint

Experience

• 

  Colgate-Palmolive Czech & Slovak Republics

  Feb 2004 - Jul 2005

  Personal Care Marketing Manager

  In charge of the Palmolive, Mennen and Lady Speed Stick brands

• 

  Colgate Palmolive

  Sept 2005 - Jun 2014

  Driving Shopper Marketing in Europe across all subsidiaries and all product categories. My role was to lift the Shopper Marketing capabilities in our Marketing and Sales teams in Europe, through change management: Creating the case for change, training, coaching the teams through actual campaigns, integrating a shopper marketing agency into our European IMC team. Leading a cross functional and international team of 16 senior managers to unlock long term innovation opportunities around Oral and Personal Care.Ethnographics, Consumer Research, Strategic Prospective work, Development of 200+ breakthrough ideas Responsible for the largest business unit of Colgate-Palmolive France, with a team of 16 and a portfolio of 6 leading brands.In this role I developed a plan to increase the margin of the category, which included bold price increases, as well as the development of 10 new products our our local brand La Croix. Led the development of the Oral Care Category Vision and Growth Drivers.Launched the new Max Fresh with an innovative multi-touchpoint planSignificantly grew the Toothbrushes and Mouthwashes Shares and Profitability Responsible for rolling out Global Innovations to Central Europe in Personal Care5P and Launch plan supervision across 11 geographies

  • Marketing Director Belgium

    Sept 2013 - Jun 2014

  • Shopper Marketing Director Europe

    Aug 2012 - Aug 2013

  • Team Leader Breakthrough Innovation

    Nov 2011 - Jul 2012

  • Associate Marketing Director Home Care France

    Jul 2009 - Oct 2011

  • Associate Marketing Director Oral Care France

    Feb 2007 - Jul 2009

  • Marketing Manager Europe

    Sept 2005 - Jan 2007
• 

  Colgate-Palmolive

  Sept 2014 - Jan 2023

  In this role my key mission is to deliver market share growth alongside strong financial indicators, through the definition of the best brand building plans.Key projects include the premiumisation of our Toothpaste category, leading the transformation of our BtoB Professional Oral Care teamIn charge of all our brands across Oral Care, Personal Care and Home Care for 5 countries (Denmark, Sweden, Norway, Finland, the Netherlands)Leading Consumer Marketing, 5Ps and IMC.Team of 25 , Turnover of 240 M USD. Member of the Executive Committee. Show less

  • Director of Marketing, Nordic Hub

    Nov 2015 - Jan 2023

  • Marketing Director Western Europe - Oral Care

    Sept 2014 - Oct 2015
• 

  Legardemanger.shop

  Jan 2020 - now

  Cheffe et Fondatrice Le Garde-Manger traiteur