Chiranjib Dhar

Experience

• 

  STL - Sterlite Technologies Limited

  Apr 2010 - May 2010

  Summer Intern

  1. Mapping of key competitors and suppliers based on their financial data2. Cost structure mapping: Point-to-Point and Point-to-Multipoint architectures in FTTH

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  Idea Cellular Ltd

  Apr 2011 - Sept 2018

  1) Achieving monthly and yearly AOP Revenue Target for Prepaid Voice business (Processing Fee & Voice Decrement)2) Responsible for ensuring High level of consumer engagement through Tactical Product & Process interventions, thereby positively impacting the Revenue Earning Subscribers3) Generating consumer insights from data of usage patterns, VoC to arrive at solutions for the market4) To increase the ARPU from existing customer base and upgrade to the next level.5) To reduce subscriber churn and increase customer stickiness.6) Cost Efficiency: IUC reduction through traffic mix management and building On-Net community7) Analyzing latest marketing trends & tracking competitors’ activities. Show less

  • Assistant General Manager

    Aug 2017 - Sept 2018

  • Manager

    Aug 2014 - Jul 2017

  • Assistant Manager

    Aug 2012 - Jul 2014

  • Management Trainee

    Apr 2011 - Jul 2012
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  Vodafone Idea Limited

  Sept 2018 - now

  1) Define the overall enterprise marketing strategy and plan for the cluster aligned with VIBS business objectives and VIBS Marketing2) Drive centrally defined customer engagement programs in the clusters viz.,o NLT sponsorship for cluster accountso Advisory boards and councilso C Level Engagement and Workshops3) Orchestrate cluster based demand generation campaigns, leveraging digital and BTL, for Enterprise specific growth areas across segments and Product portfolios4) Manage cluster level Enterprise Marketing Budget5) Drive centrally aligned Marcomm objectives of brand, customer advocacy and events6) Execute brand migration in an engaging and seamless fashion across cluster7) Deliver on Revenue, Reputation and Relationships targets for cluster Show less 1) Plan and execute Enterprise marketing activities to achieve Circle Enterprise DB on a monthly basis2) Align and execute Commercial & Account level engagement initiatives launched as part of National Enterprise strategy3) Drive new revenue streams to deliver growth in enterprise specific areas such as IoT, Fixed line Data, Fixed Line Voice and cloud products4) Manage key external and internal relationships for seamless execution (Corp Enterprise Marketing & Commercial teams, Circle Consumer Brand Team, agency relationships)5) Enterprise A&P Budget planning & tracking for the circle Show less

  • DGM - Principal Product Lead, Enterprise Mobility

    Mar 2023 - now

  • DGM - Cluster Marketing Lead

    Jul 2020 - Apr 2023

  • AGM - Circle Marketing Lead

    Sept 2018 - Jun 2020