Celen (Vasquez) Yap

Experience

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  Nordstrom

  Sept 2013 - May 2014

  Sales Associate/Stylist

  • Consistently achieved sales goals through suggestive selling and personal styling• Followed up with customers weekly through cold calls to ensure product satisfaction• Maintained top ten sales associate goal and award• Assisted in inventory management in annual inventory audit at full line store • Consistently provided first in class service to each customer every time

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  VeganBurg

  Nov 2015 - Jan 2016

  Social Media Strategist

  • Assisted in development of strategies and executed tactics for growth, including search(organic/paid), social media, paid advertising, and partnerships• Measured and analyzed success of strategies and made recommendations for future projects• Managed social media platforms to create, improve, and get approval for creative and copy frommultiple stakeholders• Worked with social media team to create, plan, and maintain content calendar• Coordinated content publishing schedule and process• Monitored and verified content publishing status• Recommended new content ideas and areas of improvement through active communication with executive team Show less

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  ALDO Group

  May 2016 - Aug 2016

  Sales Lead/Manager

  • Lead on the sales floor • Support to sales associates and store manger • Assisted in scheduling associates and in-store bookkeeping

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  Swirl

  Aug 2016 - Mar 2017

  Operations

  • Executed administrative work and agency operational planning• Managed agency calendars and scheduled weekly meetings/appointments for staff• Planned agency wide events for birthdays, work anniversaries, and spirit days• Worked closely with executive team on all agency operations

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  COOP

  Feb 2017 - May 2018

  Senior COOP Captain

  • Managed 8 Cohort Captains• Lead and taught 30+ students in the Digital Marketing space• Topics taught included Google AdWords, SEM, SEO, and Media Planning• Guided students to launching a digital marketing career that is meaningful to their college degrees, promoting upward mobility and growth

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  Mediasmith

  Mar 2017 - May 2018

  Assistant Media Planner

  • Planned and executed brand awareness and direct response campaigns for B2B clients including Salesforce & Signal.co• Media planning and strategy spanned from social, programmatic, search, display, and traditional media• Planned and executed traditional media for Salesforce’s annual Dreamforce convention & TrailheadDX convention• Helped manage a $3 million corporate branding campaign for Salesforce• Managed flowcharts, budget docs, timelines, and billing for all media being executed Show less

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  PHD

  Jun 2018 - May 2020

  Media Strategist

  • Developed and executed full funnel media and go-to-market strategy for Dolby Labs first ever direct-to-consumer product, the Dolby Dimension headphone• Media planning and strategy spanned from social, programmatic, search, display, and traditional media• Supported an array of Dolby products including Cinema, Vision, Atmos, Dimension, & Soho Experiential Pop-Up• Worked closely with Dolby’s marketing team on a larger company rebrand project, which included an integration with the 2020 American Music Awards• Built, managed, and grew client-agency relationship through successful campaigns Show less

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  COOP

  Jun 2020 - now

  -Built, refined, and executed a comprehensive sales process leading a growing team of sales managers.-Work closely with the Managing Director of Partnerships to refine COOP's revenue-generating models to produce successful outcomes for the organization.-Strategically prospect and build a sales pipeline within six market segments.-Research clients' needs and build strong proposals managing the full sales process from pitch through contract negotiation.-Cultivate, build, and maintain strong partner relationships and ensure that the team is providing a world-class customer experience through every interaction. -Work closely with the Partner Success Team in post-sale activities and support them in pitching to and converting legacy partners to revenue-generating Show less

  • Associate Director of Partnerships

    Jul 2023 - now

  • Associate Director of Partner Development

    Sept 2022 - now

  • Senior Partnerships Manager, West Coast

    Sept 2021 - now

  • Partnerships Manager

    Jun 2020 - Sept 2021