Alejandro Miranda Bocanument

Experience

• 

  Negocios Electronicos S.A.S

  Feb 2016 - May 2016

  Profesional Proyectos Ecommerce/Marketplace - Negocios Electrónicos SAS

  • Develop an e-commerce project in different Marketplace (Amazon, WayFair, Jet.com, Craiglist) in search of entering our companys different products into international trade• Analyze the different competitors (national and international) looking for weaknesses, opportunities, strengths, threats• Work with different business directors giving support to commercial and marketing issues

• 

  Grupo Familia

  Jun 2016 - Dec 2022

  • Support the assembly and execution of the different marketing campaigns and activities within the different brand´s categories (Bathroom Tissue, Wipes, Facial Tissue, Napkins, Household Towels & Odor Eliminator)• Support the assembly and execution of different projects related to e-commerce• Support the assembly and execution of different activities and / or projects related to sustainability (FSC®️ / Papel Planeta / Exploradores Éxito)• Analyze different reports for the understanding of the conversation in social networks about our products and categories• Analyze and coordinate the execution of our products voting platform "Pruebas y Apruebas", aimed towards our consumers, giving them a space in which they can vote and comment about our products• Verify and track the content of our Facebook Fan Page grid• Coordinate and manage the delivery of product sampling in our different Digital Marketing activities Show less • Support the assembly and execution of the different marketing campaigns and activities within the different brand´s categories (Bathroom Tissue, Wipes, Facial Tissue, Napkins, Household Towels & Odor Eliminator)• Support the assembly and execution of different projects related to e-commerce• Analyze different reports for the understanding of the conversation in social networks about our products and categories• Analyze and coordinate the execution of our products voting platform "Pruebas y Apruebas", aimed towards our consumers, giving them a space in which they can vote and comment about our products• Verify and track the content of our Facebook Fan Page grid• Coordinate and manage the delivery of product sampling in our different Digital Marketing activities Show less Marketing• Carry out benchmarks identifying trends, innovations, novelties within the categories Home Care (Napkin, Kitchen Towel, Odor Eliminator) and Personal Care (Toilet Paper, Facial Handkerchief, Gels, Wet Cloths) from different sources of information (Mintel , Ebiquity, monitoring of competitors nationally and internationally)• Carry out benchmarks on specific topics (secondary research)• Conduct questionnaires for different in-house studies about new releases• Conduct in-house product testing• Share of Voice (Colombia and Ecuador) report• Give support in brand projectsFinance• Make sampling, trends and travel expenses (finance) reports Show less

  • Marketing Category Coordinator / Coordinador de Categorías (B2B) - Familia Institucional

    Jan 2022 - Dec 2022

  • Marketing Category Analyst / Analista de Categoría (B2B)- Familia Institucional

    Aug 2019 - Jan 2022

  • Brand Development Analyst / Analista Desarrollo de Marca (Digital/Ecommerce)- Productos Familia

    Nov 2017 - Aug 2019

  • Special Proyects / Profesional Proyectos Especiales (Digital) - Productos Familia

    Dec 2016 - Oct 2017

  • Business Intelligence Intern / Practicante Inteligencia de Negocios- Productos Familia

    Jun 2016 - Dec 2016
• 

  Essity

  Dec 2022 - now

  Lead and support the regional strategy (Colombia, Ecuador & Dominican Republic) and execution of activities within our entire category portfolio; focusing on brand activation and communication (physical and online) and managing our different systems/portfolio creating value growth for our customers Lead and support the regional strategy (Colombia, Ecuador & Dominican Republic) and execution of activities within the B2B Bathroom Tissue and Napkins categories Lead and support the regional strategy (Colombia, Ecuador & Dominican Republic) and execution of activities within the B2B Wiping & Cleaning products, Facial Tissue and Product as a Service new sales model.

  • Brand Manager

    May 2024 - now

  • Customer Marketing Andean & Caribbean

    Oct 2023 - May 2024

  • Senior Brand Manager (Maternity Leave)

    Apr 2023 - Sept 2023

  • Brand Coordinator

    Dec 2022 - Mar 2023