Claire Badenhorst

Experience

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  Write Scene

  Sept 2012 - Aug 2017

  Account Manager

  Write Scene is a public relations and marketing agency offering services in public relations, graphic design, as well as social media and community management to develop tailor-made communications and content strategies.- Generated, edited and proofread copy for a wide range of applications, including blogs, websites, newsletters, magazine editorials, press releases, advertorials, and advertisements. - Developed strategy, presentations, concepts, copy and design ideas for 20 clients in the Banking, Security, Engineering, Health, Marketing, and Events industries.- Managed social media platforms (including Facebook, Twitter, Pinterest, and LinkedIn) for eight clients using weekly content calendars, achieving an average growth of 2,189% over 19 months. - Designed and created images for social media posts using Canva. - Monitored audience engagement and growth by preparing and interpreting regular social media analytics reports.- Implemented an integrated content strategy that resulted in an increase of 17% in exhibitors and 12% in visitors to a client’s trade show over a period of 18 months. Show less

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  Benchmark Digital

  May 2017 - Feb 2018

  Freelance Copywriter

  Benchmark Digital is a digital marketing agency that specialises in Digital Strategy, User Centric Design, Content Marketing, Social Strategy, and Organic Search Engine Optimization for a number of leading brands.- Wrote, edited and proofread 41 blog articles for market leaders in the travel industry reaching an audience of over 400 000 people. - Brands included Flight Centre Travel Group, Flight Centre Namibia, CruiseAbout, and World Leisure Holidays.

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  Trifocus Fitness Academy

  Oct 2017 - Dec 2017

  Head Of Content

  Trifocus Fitness Academy is a Health and Fitness Educational Academy offering Personal Training Courses, Fitness, Sport and Health Qualifications.- Wrote and edited 40 blog articles for Trifocus Fitness Academy and its affiliate sites. - Wrote 13 video scripts for Trifocus Fitness Academy and its affiliate sites, deployed via YouTube, resulting in over 27,158 views. - Ensured accuracy of all written content across different marketing channels, including websites and social media platforms, through careful proofreading and search engine optimization. - Edited and proofread 12 assessment modules, including course test papers and answer sheets. Show less

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  Caxton Magazines

  Feb 2018 - Jun 2020

  Food and Decor Editor, Woman and Home

  Woman & Home is the biggest-selling, monthly English glossy magazine in South Africa. During my tenure, it had a circulation of over 63,000 readers.- Wrote, proofread and edited over 200 food and decor features for the print edition of the Woman & Home publication, with an average of eight features per month. - Organized and directed photoshoots of relevant products for food and decor features.- Sourced products and brands to feature in each issue, appropriate to the magazine’s target market.- Handled coordination of the annual Christmas decor feature, including choosing festive decor products, finding suitable locations to shoot, styling each shot, and putting the entire feature together with styling tips and product prices. - Managed freelance writers to ensure work produced was factually correct and in line with the publication’s tone and style. - Wrote and edited 140 articles for the publication’s website (which had over 46 000 unique browsers) over a period of two years. - Increased traffic to the website by reviewing and editing online articles to ensure they were compliant with SEO best practice.- Assisted with managing the publication’s Instagram account (of 18 000 followers) leading to a 275% increase in followers over 26 months. Show less

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  BizNews.com

  Jul 2020 - Oct 2021

  BizNews is a disruptive internet publishing company specializing in creating written and audio content for the financial services, business and technology industries.- Researched, wrote and edited over 166 articles for the BizNews website with an audience reach of over 550 000 unique visitors. - Ensured accuracy and balance in written and audio content by conducting meticulous research and fact-checking.- Generated traffic of over 56 190 people to the publication website by editing written content to ensure search engine optimization (SEO). - Increased engagement on articles by providing targeted headlines and contexts.- Conceptualized, produced, and deployed 56 podcasts reaching an audience of over 100 000 people. - Generated leads and increased revenue for three female entrepreneurs who started businesses during the South African Covid-19 lockdown by producing a profile podcast and article, collectively reaching over 5 844 people. Show less

  • Freelance Journalist

    Oct 2020 - Oct 2021

  • Journalist

    Jul 2020 - Sept 2020
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  Notabout Marketing

  Apr 2021 - Apr 2022

  Freelance Copywriter

  Notabout Marketing specializes in developing marketing strategies, copywriting and social media content for small businesses.​- Wrote an average of 21 Instagram and Facebook captions for eight clients every month for one year in various industries, including skincare, travel, car rental, liquor, photography, retail, and accommodation.- Designed and created social media posts using Canva.- Engaged with Instagram followers daily for the international online scheduling app, Booksy, which has over 92,000 Instagram followers. Show less

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  Freelance

  Apr 2022 - Nov 2022

  Freelance Copywriter
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  EspaceProprio

  Nov 2022 - Feb 2024

  Digital Content Manager