(Mike) Mrudul Vasavada

Experience

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  CrossWire Design & Advertising

  Dec 1996 - Jun 1999

  Managing Partner

  Crosswire Design & Advertising• Published bimonthly travelogue 'Spotlite'.• Overall management of client advertising accounts.• Complete inhouse Design, Print and web management services.• Brand launch/PR/Event management.• Marketing collateral.• Managed inhouse pre-press facilities.Listing few highlights:• Managed PR, marketing and advertising campaigns for the Banjara Group of Hotels [Bangalore].• Published 'SPOTLITE' a bi-monthly travelogue with features including leading personalities such as Anil Kumble, Ashwini Nachappa, Prakash Padukone, Dr M.C. Modi, K.S. Ramesh, E.A.S Prasanna, B.S. Chandrasekhar, ISRO Chairman U.R. Rao etc. • Launch fashion show for Banjara's Casablanca & Beijing Pavilion (which was featured in the AsianAge news paper).• NYE Piratex'99 at Ramashree Comforts (one of it's kind event with now very popular DJ Anoop from Bangalore). • Allo'98 Launch of Country Club, Bangalore (The very first event of this club launch & the managed some parts of the NYE '98).• Indian Consumer Exhibition [ICE 97, 98] managed advertising & some parts of the event including the ticketing, trade partner exhibit & event co-ordination. Show less

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  Viking Office Products (CML)

  Oct 2001 - Aug 2003

  Creative Services

  • Champion to manage the Sands & McDougal (Western Australia) B2B catalogue working closely with marketing, creative, pre-press & external vendors. • Graphic design department working closely with marketing on collateral, web & direct.• Working closely with pre-press, implementation & graphic design services. [Template creation and uploading to global cascade database].• Managing briefs from marketing and working closely with the creative director and design to come up with concepts, creative & manage the workflow/approval process.• Conduct press checks as required and supply chain meetings.• Present concept ideas and attend photo shoots for product merchandise.• Continual liasion with the direct marketing team & contact center campaign integration.• Maintain overall quality of creative, working within the design department on new marketing projects, establishing guidelines abiding to the corporate ID, including QC, pre-press and design management ensuring brand.• Catalogue production and creative workflow control. Designing and developing specifications and processing of marketing input for both online and offline media. • Ensuring all creative and digital assets are catalogued and securely archived.• Developing and managing the creative and production schedules, projections, resource time keeping to budgets. Show less

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  TimeLife Australia Pty Limited

  Aug 2003 - Nov 2007

  Creative & Marketing Services Manager

  • Work closely with the wider marketing team, new product development, operations, fulfilment, production & external vendors to manage marketing and creative development.• Marketing collateral and home entertainment creative development including DVD content working with global content partners including Granada UK.• Work with external ethnic language providers for multi-lingual products & marketing collateral (Japanese & German). • Manage relationships with design agencies and conduct regular reviews. Plan production, resourcing, timelines & budget to align with the product road map.• Manage creative direction for products working with the internal design & external agencies across products released in Australia, New Zealand, Europe & Japan. Managed the internal production/studio for localising content/art production as required. • Maintain strategic brand alignment, corporate ID across marketing comms, collateral & entertainment packaging. • Overall production in-charge including project timelines, resource, workflow & budget management. Point of contact for marketing comms and producers of creative media content.• Stay update with industry trends and networking for potential growth, value add & efficiency.• SRM & value chain management across content & production relationships for the DVD/CD manufacturing for Australia and Europe.• Managed the company's first digital mobile content development initiative in partnership with Hutchinson (Mobisodes/content 3G content clips).• Manage the EU production department from Australia for DVD/CD's for products released in EU, visit the london office & supplier in Germany as required. Show less

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  Telstra

  Dec 2007 - Aug 2012

  * Team member of the strategic marketing group (Brand & Marketing Communications Group) at Telstra working closely with the GM, Digital managing the Digital & Emerging Comms portfolio.* Expanse of portfolio includes day to day management of the digital team operations, agency relationship management, communication and team lead across business unit project co-ordination and team resource planning.* Strategic project management working with external and internal stake holders, agencies and across busines units on marketing initiatives from a digital [online & mobile] perspective. Show less

  • Head of Mobile & Emerging Technology - CMO

    Nov 2011 - Aug 2012

  • Group Manager, Digital & Emerging Comms

    Oct 2008 - Dec 2011

  • Marketing Manager, BigPond

    Dec 2007 - Oct 2009
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  Mobiddiction

  Feb 2012 - now

  Director of Mobiddiction. I work mainly in the strategic digital and technology innovation space at an organisational level with expertise spanning across multi cross-disciplinary marketing and brand teams specialising in marketing, customer experience management, performance measurement and strategic digital solutions as part of the overall organisational ecosystem. Mobiddiction is a new age consultancy merging strategy, design and technology working with clients such as Telstra to build Australia’s first truly connected stadium at ANZ Stadium, National Parks of NSW as part of the much featured Wild About Whales program of work and the award winning Sydney Royal Easter Show Mobility program of work & DPI-NSW 'SharkSmart' and our other clients include REST Superannuation, Harvey Norman Forestry Corporation to name a few...We won Digital Technology Collective's award in the application category in 2017, ADMA’s AC&E award for Mobile in 2015 & 2016. In 2016, we were most lucky to also win the NSW Business Chamber City of Sydney "Excellence in Innovation" for our platform Mobiconnect. All 3 nominations were award winners at the 2015 Mobile App & Design awards. Mobiddiction was also named the Mobile Studio of the year in 2014. Before setting up Mobiddiction, I was at Telstra as the ‘Head of Mobile and Emerging Technology’.I'm an MBA from UWS, a design grad from Billyblue & actively represent ADMA’s Expert Think Tank Expert Group, have been an educator at Ad:School & been featured in Billyblue’s hall of fame. Show less

  • Director

    Feb 2013 - now

  • Director

    Feb 2012 - now
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  Greater Building Society

  Mar 2012 - Mar 2013

  Digital Consultant

  Channel & Marketing programmes to drive performance of all digital channels.Manage and grow the digital footprint of Greater Building Society.Online customer experience to deliver efficiencies to the business.Look at new ways to provide a richer customer experience via new media including mobile as a key growth and engagement channel. Provide leadership, knowledge and best practice advice on developing and delivering digital projects and solutions.Define the digital roadmap & develop KPI’s for the group showing how digital programmes will support the marketing groups overall plan. This includes the channels of Online, Social Media, Mobile, and optimisation.Provide a strategic review of digital properties and bring in key measures in place and develop customer experience enhancements.Ensure that digital properties including the website are adhering to best practice tracking of online measurements and reportingBest practice in digital and new media technology - be an advocate for an optimal digital consumer experience & look at ways to provide customers a richer online experience including leverage video & new media. Show less

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  Digital + Technology Collective

  Mar 2017 - Aug 2017

  Judge - 23rd AMY Awards – Rewarding Digital Brilliance

  I am an official Judge of the 23rd AMY Awards - Rewarding Digital Brilliance. Run by AIMIA, The AMY Awards are the most celebrated Awards in Australia’s Digital Industry, rewarding digital brilliance and honouring the work and people in Digital Creative, Content, Services and Applications.This year there are over 40 different categories with which to reward digital brilliance. Entries into the Awards close on 21st March. For more information about entering your best digital work, please visit the event website: http://www.aimia.com.au/awards Show less

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  DMA

  Jul 2017 - Nov 2017

  Judge - 2017 ECHO International Awards

  THE 2017 DMA INTERNATIONAL ECHO AWARDSAs the longest-running marketing competition that celebrates strategy, creativity and results — the DMA International ECHO Awards are one of the most coveted prizes in marketing. It’s not just another trophy. It’s about having sharp wits, the power of a creative mind, and the numbers to prove it. Now, more than ever – WINNING MEANS BUSINESS.