Patti B.

Experience

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  P. Belle Design

  Jan 1998 - now

  Freelance Graphic Designer/Creative Director

  Client List:PALM SPRINGS ART MUSEUM, PALM SPRINGS,CASENSORIUM EVENT PRODUCTIONS, PALM SPRINGS,CABLUE ORIGIN, KENT, WA WEDGWOOD DRAMA SCHOOL, SEATTLE, WA SEATTLE UNIVERSITY LAW SCHOOL, SEATTLE, WAKENT MERIDIAN FOOTBALL BOOSTERS, KENT, WAALEXANDRIA SANITATION AUTHORITY, ALEXANDRIA, VAYWCA RAGS GUILD, TACOMA, WAHABITAT FOR HUMANITY, TACOMA, WA

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  The News Tribune

  Oct 1999 - Aug 2008

  Senior Designer

  Extensive experience in strategic and new business development, advertising and branding. Responsibilities included concept and execution of design and branding projects while working directly with the client, project leader or Senior Management.Supported $80 million in annual sales revenue through the design and production of the company’s annual media kit, rate portfolio and various sales pieces.Created standards and strategies to protect graphic assets and brand while exercising quality control on logo and usage.Conceived and designed branding campaigns for printed material, outdoor, video and online.Art direct/mentored junior designers. Show less

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  City of Kent, Washington

  Sept 2008 - now

  Responsible for communicating and marketing services and programs to 140,000 residents, 800 city employees and 10 internal departments.As a member of the Executive Leadership Team, plays a key role in setting policy, strategic planning and developing an inclusive and respectful workplace. Represent and promote the Mayor and Mayor-lead initiatives in alignment with the Communication Plan and the City’s Mission, Vision and Values.Runs an in-house creative team of writers, content producers, designers, photographers, videographers and a full-service print shop. Oversee all social channels, media relations, web, marketing, branding, employee communications, graphic design, community engagement, neighborhood program and more. Engaged at an executive level with internal and external contract law to negotiate the City’s Cable Franchise.Reorganized the communications team to better meet business goals; added key capabilities. Show less Manage all aspects of in-house Multimedia team, including but not limited to graphics, animation, video, social media and full-service press/print shop.Develop and implement strategic creative solutions that adhere to the City’s communication plan while complimenting clients’ marketing, project and business objectives through art direction, graphic design, video and social media.Creative direction, development and implementation of the City’s brand and style guides through art direction, photo styling, design and project management. Show less Responsible for effectively creating and managing all components of design, image, interactive, copy, production, printing and any freelance or vendors needed to ensure creative product exceeds final customer expectations.Establish information through art direction that provides a clear and concise format that is easily understandable to various audiences.Negotiate and procure equipment, maintenance and outsourcing of vendors and agreements. Cultivate and maintain relationships with vendors and clients.Lead team in project reviews, brainstorming sessions and exercises to foster creativity. Show less

  • Communications Manager, Office of the Mayor

    Jul 2021 - now

  • Multimedia Manager

    Nov 2016 - Jul 2021

  • Art Director

    Sept 2008 - Nov 2016
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  City of Lakewood, Washington

  Feb 2021 - now

  City Councilmember

  Elected to a four-year term on the non-partisan Lakewood City Council. Reviewed and evaluated the city’s $183M biennial budget. Oversee the work of a full-time city manager and set policy and direction on all issues related to city management. Participated in weekly council meetings, served on both city committees and external boards and commissions.