Kyra Muhr

Experience

• 

  University of California, Santa Cruz

  Feb 2017 - Mar 2018

  Research Assistant

  - Handled and cared for all ​Uta stansburiana ​lizards during husbandry experiments under supervision of herpetologist, Barry Sinervo. - Analyzed data from hundreds of subjects to create and organize graphs, charts and documents for publications and presentation. - Recorded and reported test results using JMP.

• 

  University of California

  Mar 2019 - Jul 2019

  Intern

  - Led landscape restoration project and managed fieldwork team to ecologically rehabilitate coastal region of UC Natural Reserve.- Implemented research techniques on coastal flora to thoughtfully design environment to be both sustainable and attractive.

• 

  Charlotte's Web

  Sept 2019 - Apr 2020

  Research Technician

  -Played key role on cultivation team conducting research on CBD plants.-Analyzed results to create reports of findings.-Acted as a liaison between the R&D department and corporate-level staff.

• 

  Rocky Mountain Forest Products

  Jun 2020 - Mar 2023

  -Owner of brand creative and strategy for RMFP and all subsidiaries.-Lead designer of print and digital advertising creative across local and national campaigns targeting specific B2B and B2C customers.-Strategized budget; allocating funding for ad spend, print, office expenses, and events (trade show & fundraiser).-Utilized Meta Business Suite to reach potential customers and generate leads.-Point of contact for all creative support (graphic and copy) company-wide.-Worked with Magnolia Network, VaynerMedia, iHeart, 104.3 The Fan. Show less

  • Brand Manager

    Jan 2021 - Mar 2023

  • Content Designer & Copywriter

    Jun 2020 - Jan 2021
• 

  WOW Sports

  Apr 2023 - Sept 2023

  Content Marketing Specialist

  -Content creator and multimedia designer of print and digital collateral for Marketing and Sales departments.-Strategized and designed creative for email campaigns, ads, catalogs, web banners, and trade show signage for both brands (WOW Sports & BigMouth Inc.)-Led creative direction for digital media properties.-Effectively utilized SEO tactics for web, ad, and social media copy.-Reported and analyzed KPI results to improve design and copy.

• 

  National Cattlemen's Beef Association

  Oct 2023 - now

  Associate Director, Organizational Communications