Saskia Rosset

Experience

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  Junior Entreprise ESSEC

  Sept 2010 - Dec 2012

  In charge of consumers surveys for multiple companies

  Qualitative and quantitative marketing studies, Telemarketing & Field work

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  Performics, Agence Media Interactive - Groupe Publicis

  May 2011 - Sept 2011

  Internship - Junior Media Manager, Display team

  Internship, 5 months. Carrefour, ASUS, Lagardère & Leffe accounts

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  BNP Paribas

  Jan 2013 - Jul 2013

  Internship - International Business Junior Developer for Wealth Management

  7 months - full time apprenticeship

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  BNP Paribas

  Jan 2014 - Aug 2014

  Internship - Events & Communication Manager

  8 months - full time apprenticeship

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  Havas Media

  Jan 2015 - Mar 2016

  - Digital planning of PUIG campaigns accros english-speaking markets (USA, Canada, England, germany and Italy)- Managing relationship with publishers and creative agency- Booking and trafficking of digital campaigns- Optimizations and reportings 6 months inside the Global Client Service team for PUIG (who handles perfumes brands: Nina Ricci, Paco Rabanne, Carolina Herrera, Prada, Valentino, ...)• Handling of international requests with local Havas Media offices• Gather and analyze all local media plans• Competitive advertising investment analysis

  • Global Digital Planner, PUIG account

    Apr 2015 - Mar 2016

  • International Coordinator

    Jan 2015 - Apr 2015
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  PHD

  Mar 2016 - Dec 2019

  Transversal job position of Digital Strategist in a team carrying the communication of all VW brand models (Top 3 of annual digital investment brands in Spain, automotive)- Strategic review of digital plans- KPIS control of the brand's website- Digital strategies long term (strategic planning)- Control of Always On campaigns (Social, SEM, Display and Programmatic)- Digital innovation- Analysis of the customer’s life cycle & optimization of the funnel Tools: Adobe Analytics, Google Analytics, ComsCore, Sizmek, Tableau, Atribution modelling Show less

  • Digital Strategist, Volkswagen account

    Jan 2018 - Dec 2019

  • Digital Media Planner, Volswagen account

    Mar 2016 - Dec 2017
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  Affinity Petcare

  Dec 2019 - now

  - In charge of Affinity's Retail Media budget across all brands, all countries (5 brands & 4 countries). Experience mainly with Amazon, Zooplus, iskaypet, Carrefour, Dia.- Built position from scratch with the objective of accelerating eCommerce sales performance in marketplaces, coordinating an activation team of 3 people- Created guidelines to define the eCommerce Perfect store & digital shelf : Distribution, Portfolio management, Visibility e-merchandising and Activation- Expanded Affinity's brands presence online (Ultima, Advance, Advance Veterinary Diets, Nature's Variety, Natural Trainer)- Supervising marketing-related eCommerce analytic KPIs (e.g., traffic, ROAS, consumer acquisition costs and Lifetime Value) to ensure budget optimization- Partnering with brand Marketing teams to develop conversion-driven content- Coordinating brand marketing plans online with customer activations milestones Show less - In charge of Affinity's media budget (TV, Digital, SMM, SEM) for Ultima, leading petfood brand in France and Italy- Supervised external agencies (media, crea, web) & internal teams to ensure campaigns optimization and A/B testing from briefing to activation and learnings - Ensured global synergies in the day to day digital business- Launched Datorama visualization platform to best respond to media & business needs- Coordinated the Social media team: lead of a team of 4 communities’ managers. Listening, publishing, management, reporting- Developped new web features such as PetMoji Show less

  • Ecommerce Performance Marketing Manager

    Jul 2021 - now

  • Media Manager - Content & Channels Expert | Groceries BU

    Dec 2019 - Sept 2021