
Shakeeb Jamal
Senior Media Planner

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About me
Procurement Manager (Al-Ayash Steel Industries)
Education

Université La Sagesse
-Bachelor's degree Business Administration and Management, General
American University of Beirut
2007 - 2008Bachelor of Science (BS) Marketing/Marketing Management, General
Experience

Initiative
Apr 2010 - Dec 2015Senior Media PlannerCooperate with designers to create clean interfaces and simple, intuitive interactions andexperiences. Responsible of developing media plans from client briefs, competitive reportsdevelopment, and schedule evaluations; Extract and analyze statistical data, developingrelations with media suppliers, responsibility for Pan regional.

Carat
Mar 2015 - Dec 2018Media ManagerManage and maintain media budgets, interact and align with Creative & Advertisingagencies to best cater for clients; Perform market research, consumer studies, and mediastrategies to optimize ROI. Establish and monitor performance benchmarks; Superviseand direct a team of executives.

Amel Association International
Jan 2020 - Mar 2021Communication ConsultantCoordinating, consolidating, ensuring smooth implantation of theProgram & Operations (Human Trafficking & Migrant Domestic WorkersLebanon). Communication strategies on Program Level and Field levelvia outreach plans.

AKQA
Feb 2020 - Dec 2020Media Account ManagerCreating shareable content; determining which platform is best suitedfor each piece of content; building and managing social media profilesand presence; directing paid search and social campaigns and analyzingthe performance of those campaigns; maintaining brand consistency.

Al-Ayash Steel Industries
Jan 2022 - Nov 2023Marketing ManagerDeveloping strategies and tactics to boost the company’s reputation anddrive qualified traffic. Deploying successful marketing campaigns fromideation to execution. Build strategic relationships and partner with keyindustry players, agencies and vendors. Prepare and monitor themarketing budget on a quarterly and annual basis and allocate fundswisely. Measure and report on the performance of marketingcampaigns, gain insight and assess against goals.

Al-Ayash Steel Industries LLC
May 2022 - nowProcurement Manager
Licenses & Certifications
- View certificate

Google AdWord Certification - Mobile Advertising
GoogleFeb 2017 - View certificate

Google AdWord Certification - Search Advertising
GoogleFeb 2017 - View certificate

Google Analytics Certification
GoogleFeb 2017 - View certificate

Google AdWord Certification - Display Advertising
GoogleFeb 2017 - View certificate

Google AdWord Certification - video advertising
Google
Languages
- arArabic
- enEnglish
- frFrench
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