
Niken Arini
Public Relations Officer

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About me
Helping great companies in building effective and compassionate communications, sound strategy and innovative solutions.
Education

SMU 6 Jakarta
-.webp)
Universitas Pelita Harapan (UPH)
2018 - 2020Master's degree Educational Technology
Trisakti University
2004 - 2008Sarjana Ekonomi Business/Managerial Economics GPA 3.57
Experience

The Ritz-Carlton Hotel Company L.L.C.
Jan 2008 - Jul 2009Public Relations OfficerResponsible mainly being a representative of The Ritz Carlton Hotel with an outstanding ability tocommunicate messages in the clearest and most concise manner, bringing about a positiveoutlook on the business especially to customers, investors as well to local government.Responsible to manage implementation of The Ritz Carlton sales and Marketing campaigns with the goal of enriching company's position within the public eye.Daily tasks including: - Reviewed arrival lists to welcome guests- Attended to special guests (e.g. VIPs) and answer their inquiries- Helped prepare welcome folders with collateral (e.g. room service menus, area descriptions)- Provided information about amenities, area and venues and promote services- Planned coverage needs and organized services to support incoming special events- Anticipated guest needs and build rapport with customers- To offer assistance with certain tasks (e.g. confirming travel arrangements, taking messages) - Arranged accommodations and travel plans for visitors and presented updated itineraries- Promoted local entertainment and sporting events and offered details to assist patrons - To address customer complaints and escalate to Guest Relations Manager when needed- Recorded information in the logbook daily- And to ensure compliance with service quality standards Show less

C151 Luxury Villas Seminyak
Jul 2010 - Jul 2012Marketing Communication ManagerResponsible mainly being a representative of c151 Villas with an outstanding ability tocommunicate messages in the clearest and most concise manner, bringing about a positiveoutlook on the business especially to customers, investors as well to local government.Responsible to manage implementation of c151’s PR and Marketing campaigns with the goal ofenriching company's position within the public eye. Supports management to ensure all departments are aware of all guests’ needs and information prior to arrival that will lead to a unique, memorable and personal stay- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of brand communications- Coordinated and participated in promotional activities and trade shows- Supported Front Office and Customer Service team to keep them focused on the critical components of operations to drive guest satisfaction - Developed and implemented campaigns for email, advertising and direct mail- Supported the establishment of an effective database to be used by all team members - Established relationships with local attractions, restaurants and other businesses to enhance guests’ experiences- Provided recommendations and arranges services for guests as requested (e.g., car rental, airline and train tickets, office services, beauty and barber services, baby sitting, repairs, shopping)- Ensure repeat and VIP guests are receiving appropriate service and ensures their requests are carried out- Maintained knowledge of daily house-count, arrivals/departures, VIPs, scheduled in-house group names, background, activities, locations, and times as well as special requests/arrangements- Served as a role model to demonstrate appropriate behaviours- Established and maintained open, collaborative relationships with employees and ensures employees do the same within the team. Show less

Jakarta Multicultural School
Jul 2011 - Sept 2017Senior Public Relations
Proverbs Asia Persada
Sept 2017 - Jul 2018Marketing Communications and Community ManagerBeing a Manager in a seed-level start up in training and educational programs, I am responsible of analysing key business opportunities for Proverbs Asia Persada and it's brand entirety.I am fully responsible in developing applicable leads for the company through a defined sales and marketing funnel.I initiate new relationships with potential clients, and lead introductory pitches/meetings between clients and our company leaders.I manage and assist a small team of Marketing, Sales and Business Development officers. I am fully responsible to oversee end-to-end sales and marketing process.I work closely with the company’s C-Level executives to define a new business strategy. I intensely collaborate with the team leaderships to develop marketing and sales collaterals, company profile, product information decks, social media content, etc.I am responsible to Increase new business opportunities through digital marketing and other Go to market strategies. Show less

YOKESEN.COM
Jan 2019 - Oct 2022Head Of Business Development & Marketing Analytics
SoLeLands
Feb 2023 - Aug 2024Head of Performance Marketing and Mobile App Growth
Licenses & Certifications
- View certificate

Artist at Work: Creating a Visual Hierarchy
LinkedInJun 2020 - View certificate

Content Marketing: How to Podcast
LinkedInJun 2020 - View certificate

Drawing Foundations: Urban Sketching
LinkedInJun 2020 - View certificate

Jodi Glickman on Pitching Yourself
LinkedInMay 2020 - View certificate

SEO Foundations
LinkedInMay 2020 - View certificate

Content Marketing Foundations
LinkedInJun 2020 - View certificate

Drawing 2-Point Perspective
LinkedInJun 2020 - View certificate

Building an Integrated Online Marketing Plan
LinkedInMay 2020 - View certificate

Drawing Foundations: Figure
LinkedInJun 2020 - View certificate

Google Analytics Essential Training
LinkedInMay 2020
Volunteer Experience
Digital Content Volunteer
Issued by Indorelawan on Nov 2019
Associated with Niken Arini
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