Gladys Wathiomo

Experience

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  KCB Bank Group

  Apr 2019 - Jul 2019

  Communications Intern

  -Assisted in strategizing and executing multiple internal communication campaigns including Mom’s Week and Hear Her Roar which resulted in a successful execution.-Provided administrative support for the Corporate Affairs Department under the following dockets: Internal Communications, Corporate Communications, Investor Relations, Stakeholder Relations and Corporate Events.-Provided support in multiple company and stakeholder events including The Annual General Meeting and KCB Karen Masters.-Contributed to the generation of the quarterly corporate magazine that was both locally and internationally distributed throughout the Group’s branches.-Reported to the Group Head of Corporate Affairs on a weekly basis to review assigned tasks, ensuring that all weekly goals were met.-Worked closely with the communications team to produce newsflashes and daily bulletins.-Responsible for daily media monitoring in liaison with Reelforge Media Monitoring firm for the reputation management of the company. Show less

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  MediaPal

  Jan 2021 - Jul 2022

  -Successfully established a functioning communications department complete with client relations, branding, reputation management and internal communications functions.-Forged and implemented a communications strategy that helped improve lasting relationships with clients and forging new relationships with new clients.-Strategize and execute social media strategies with constant content creation that help improve the MediaPal brand image.-Oversee website copy and social media platforms.-Oversee multiple brand propulsion projects that adhere to the MediaPal brand book and MediaPal tone. Show less -Manage a wide range of clients, brands and Digital tech partners to run successful programmatic ad campaigns in different industries such as: FMCG, Automotive, Insurance, Banking, NGO, Tourism and E-commerce Identify and create data segments using Google Analytics to effectively optimize and track targeting options for programmatic campaigns and report on ROI to clients based on specified KPI's-Improve campaign efficiency based on reporting data to provide key knowledge and insights to drive campaign optimization-Secure high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.-Juggle multiple projects and several clients at a time successfully and always meet tight deadlines. Show less

  • Communications Lead

    Jan 2021 - Jul 2022

  • Account Relationship Manager

    Jan 2021 - Jul 2022
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  Centonomy Ltd

  Aug 2022 - now

  Head of Public Relations and Communications

  My role entails a wide variety of communications and public relations duties as well as support for other departments. I am directly involved in Social Media Management, Influencer management, digital campaign management, digital marketing, reporting, partnership building, and budget management.