Experience

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  Pelephone

  Aug 2005 - Jan 2007

  Financial analyst
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  Audiocodes

  Jan 2007 - Aug 2008

  Business analyst
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  Cellcom

  Aug 2008 - Aug 2013

  As a Marketing Analyst at Cellcom, I played a critical role in providing operative recommendations to the marketing team. I used my technical skills to build reports and develop the organizational dashboard for the company, providing valuable insights into marketing performance and identifying areas for improvement. My ability to understand both technical and business requirements allowed me to effectively communicate my findings and recommendations to the marketing team. I also demonstrated a strong attention to detail and a commitment to accuracy in all my work, ensuring that the marketing department had the data they needed to make informed decisions and drive business growth. With my technical abilities and business acumen, I made a significant impact on the success of the Cellcom marketing initiatives. Show less

  • Marketing Manager

    Jan 2012 - Aug 2013

  • Marketing Analyst

    Aug 2008 - Jan 2012
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  Excellence nessuah investment house ltd אקסלנס בית השקעות

  Aug 2013 - Feb 2017

  Bi & marketing analyst team leader

  I led the Business Intelligence and Analysis team and the Data Warehouse Architecture project. We built dashboards and reports to provide analytical support and recommendations for CEO, sales, marketing and other departments. I managed the digital marketing efforts, including budget management for PPC and SEO. Lastly, I oversaw the project for replacing the company’s website.

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  Zap group

  Feb 2017 - Jan 2025

  Leading a department of 40 employees and managing diverse teams across multiple functions including Data, BI & AI, analysis, ERP, CRM QA and Integration. I have led major initiatives such as the implementation of a corporate DWH & Data Lake, AI & ML models, and a new CRM system Led the implementation of new BI tools and technologies and oversaw the development of AI models. My teams provided analysis services, reports and dashboards to all divisions of the organization and created automations to improve efficiency

  • Director of data and digital transformation

    Jun 2019 - Jan 2025

  • BI & BigDataTeam Lead

    Feb 2017 - Jun 2019
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  Taavura holdings ltd - תעבורה אחזקות

  Jan 2024 - now

  Application manager