Experience

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  German-hellenic chamber of commerce and industry

  Mar 2012 - May 2012

  Internship
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  Upwork

  Sept 2013 - Aug 2018

  Digital marketing manager / ecommerce

  • Designed and developed major components of the marketing strategy for several brands as an Independent Contractor – Manager- Product Research• Executed on the designed roadmap• Managed Facebook Manager – Instagram Ads and PPC campaigns ( Google Ads, Bing)• Created ideal buyer personas – used Facebook targeting and creative copy with A/B testing• Structured and created Messenger Automations that promoted new / repeat purchases• Designed Sales Funnels with upsells, down-sells, high – low continuity offers (Wordpress, Clickfunnels, Leadpages)• Email Marketing Sequences for the different stages in the customer acquisition process• Managed custom built teams for each project, supervising the quality of work done and adherence to schedule• Planned and managed Social Media campaigns to raise brand awareness, created content to spark interest and engage with past and new customers• On site SEO and Off site SEO management Show less

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  E-com consulting ltd

  Aug 2018 - Jun 2020

  Digital marketing manager

  • Created marketing systems – funnels that automate sales, increase ROI and lower CPA• Designed the marketing strategy for the partnering companies• Managed the Social Media ads and PPC team

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  Tuff pupper

  Jul 2020 - Dec 2021

  Digital marketing manager

  • Drove thousands of new customers through always improving funnels and channel optimization.• Got hands-on with the management and optimization of ads across multiple platforms, including Amazon Seller Central, Facebook, Google, YouTube and more.• Measured performance of all digital marketing campaigns• Planned and executed effective digital marketing strategies and campaigns tailored to Tuff Pupper's goals and needs, through various channels including web, SEO/SEM, PPC, email, social• Led a talented team of direct and indirect reports, providing guidance and opportunities for growth and development. Show less

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  Icy melon marketing

  Dec 2021 - Nov 2022

  Head of digital

  • Oversaw all facets of digital marketing operations for a leading media agency, ensuring the attainment of clients’ marketing goals.• Spearheaded the management of clients’ accounts including the design and implementation of creative marketing campaigns across multiple channels• Led the acquisition of new clients while increasing retention rate of existing ones• Built strategic partnership with external experts and agencies• Increased productivity of the Social Media ads, Web Design and PPC team Show less

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  Smarttrade

  Nov 2022 - Jul 2023

  Head of digital marketing

  In charge of the digital marketing strategy for Vaza.gr, Burkani.bg, Beoambalaza.rs, Parfum.gr • Create cohesive digital marketing plans, budgets, and timelines that can be implemented• Create performance-based strategies for paid/organic social campaigns with forecasted data• Responsible for the strategy, execution, management, optimization, performance and reporting of the digital advertising campaigns across multiple platforms in paid search, paid social, paid media and seo• Implement extensive tracking utilizing Google Analytics best practices (UA &GA4), Tag Manager & Hotjar Show less

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  Digital publications group

  Jul 2023 - now

  Director of e-commerce