Experience

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  Com2go

  Feb 2004 - Jan 2008

  Sales & marketing

  Sales & Marketing in a web development company. I was responsible for companies sales and manage accounts. We have worked with global SEO partners, Netbooster. Orgonized a unique conference for com2go clients that had keynote speakers from Yahoo and Netbooster.

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  Giftscy

  Apr 2007 - Nov 2009

  Digital manager

  Created the first online shopping mall in Cyprus. I was in charge of online marketing, digital strategy and website administration.

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  Way boutique agency

  Nov 2010 - Mar 2025

  Ceo

  When people with passion thrive, our world becomes a better place to live in. We are on a mission to help people that care about what they do flourish. We believe that with more purpose-driven brands, we can make this world a better place. We want to create a world where people are inspired by what they do, where people have a strong purpose. And the more people live with purpose, the better our world will be. Purpose driven brands can make this shift. They can inspire people to believe whole-heartedly in the purpose that underlies their business too. In order to communicate to the heart, to inspire loyalty, to inspire action, we at way dig deep. We help customers bring their purpose to the surface and show what they stand for. We help them to show their soul. Loyal clients and exponential growth follow brands who truly believe in what they do. Our customers are bold people. They want to stand out and differentiate themselves. They are people with a strong character who take risks and go beyond their own expectations. They are people that have a motivation beyond themselves. Since our inception in November 2010, we’ve learned a lot, we learned from our successes, and we definitely learned from our mistakes. We are a small team with big hearts. We don’t know everything, and we don’t do everything, but, we put our heart and soul into the things we do. We put everything on the line because if our customers thrive, we succeed. That’s a win-win for everybody. Show less

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  Alexander novicov - author of not another pair of shoes

  Sept 2014 - now

  Public speaker

  I'm an author and public speaker that is on a mission to help people with passion make a positive impact in this world. I speak about how companies can become purpose-driven brands and go beyond just selling a product or a service. For availability and bookings: http://alexnovicov.com/speaking/

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  1% edge fitness

  Nov 2024 - now

  Online fitness & endurance coach

  1% EDGE FITNESS :Online fitness coaching for ambitious, growth-minded people ready for real progress not quick fixes.No hype. No "one-size-fits-all." No before-and-afters. And definitely no dependency.Instead, I help you become the expert in your own fitness, so you can redefine what's possible for yourself. Whether that's running your first ultra trail race, losing weight for good, or finally feeling truly fit, my goal isn't fast results but steady, sustainable progress.Redefine your impossible. With intentional training and nutrition, it becomes your everyday. Show less

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  Alex novicov consulting

  Mar 2025 - now

  Brand builder

  I’m an ultra trail runner, recovering people-pleaser who helps fitness and adventure business owners and marketers create human, no-fluff brand stories that people believe in. I believe boring is a crime, especially in a world overflowing with noise. Too many fitness and adventure brands struggle to connect, inspire, and sell—not because they lack great products, but because their stories get lost in the clutter.That’s where I come in. I help brands craft the most interesting brand stories that turn apathetic customers (the ones that don’t care) into curious customers. Through creative brand storytelling and brand strategy, I turn unseen potential into real growth and impact. For 14 years, I ran a marketing agency—until I realized I was wasting my own potential by lacking clarity. So, I fired myself, shut it down, and started fresh as a brand consultant. Now, I help brands do the same: create brand stories that inspire and build something unforgettable for the right people. 💡 I write thoughts on how we can transform our unseen potential into growth and impact in my weekly letter called The Thought Vault. Join myself and other bold humans. 📖 Author | 🎤 Public Speaker | Brand Storyteller Show less