Anton Bykov

Experience

• 

  Moscow Integrated Power Company (MOEK)

  Jun 2015 - Jul 2015

  Intern

  • Carried out the diagnostic analysis in 23 heating system sites• Performed decoding of 4 sites by acoustic analysis• Issued 4 reports with technical conclusion, what led to renovation of 3 sites

• 

  Moscow Power Engineering Institute (Technical University)

  Jun 2017 - Dec 2017

  Engineer

  • Conducted the research and created Russian concept of the 4th generation district heating (4GDH) systems• Developed and designed a plan for client to integrate 4GDH systems into the smart energy systems

• 

  Procter & Gamble

  Jan 2020 - now

  Direct reports: 1 managerCoverage: 2 National account retail chains in 2 countriesP&G awards: CEO Award (1), Gold (1)• Overdelivered total section turnover stretch target by 15%• Improved inventory from 79 to 51 days by in-store shelf and display optimization without availability hurt• Achieved double share growth in Belarus with sell-out increase by 2,2 times via in-store replanning, 2.1 times assortment expansion and E-com support launch• Improved mix by 3% via focused omni-channel strategy on high price-per-item SKUs• Launched and expanded P&G business in new hard discounter, achieving 58 SKUs in 11 categories• Postponed 8 months boycott and returned 12 SKUs in stores of related whitespace categories Show less Direct reports: 3 managers and 1 assistantCoverage: 2 E-commerce marketplacesP&G awards: Gold (2), Silver (1)Extra: Higher School of Economics (HSE) campus team member (Awarded as The Best Campus Team member in FY2122)• Managed and finalized Yandex Market transition to direct delivery, what saved 5% of turnover• Achieved the broadest assortment portfolio in E-com market by listing >200 SKUs on-top vs #4 rank before• Aligned strategy partnership during the Russian crisis with investments decrease by 10%• Kept vendor account performance during Russian crisis by transfer from marketing to commercial funds Show less Coverage: Top-3 Pharma E-commerce customersP&G awards: Platinum (1), Gold (1), Pearl (1), Silver (5), College 1 Star Award (1)• Increased total section turnover by 37% YoY (+6% vs target) by optimized portfolio mix (+210 SKUs), distribution growth and improved marketing tools efficiency• Led creation and implementation of a new promo tool (virtual bundles) in #1 customer’s website and App for the first time ever in Russian E-com, what increased sales by 33%• Launched a new category on Russian market and created E-com marketing strategy, resulted in 14% market share in 6 months Show less

  • Senior Market Strategy & Planning Manager - Gillette & Venus

    Aug 2024 - now

  • Senior Account Manager - Omni Channel & Corporate

    May 2023 - Jul 2024

  • Senior Unit Manager - E-commerce Marketplaces

    Jan 2022 - Apr 2023

  • Account Manager - Pharma E-commerce

    Apr 2020 - Dec 2021

  • Account Manager - Pharma

    Jan 2020 - Mar 2020