Experience

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  Filadelfia centro educacional

  Jan 2005 - Jul 2005

  Marketing intern

  Context: Filadelfia is a School that offers courses related to Optical and Optometry.Responsibilities: Promoting the courses, also to create and manage partnerships with companies from the optical industry, such as Johnson & Johnson, Transitions, Bausch & Lomb, and Essilor. As the students of the school were mainly owners of optical stores, the idea behind these partnerships was to facilitate the business connections of the students with these companies. As a result, the school could open more offices in other markets and have increased the number of students. Show less

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  Suave comunicação e marketing

  Jul 2005 - Nov 2006

  Mídia

  Responsible for planning media tactics, buying, and Ad-Ops within the Media department, working for the biggest car dealers accounts of the city, such as Fiat, Peugeot, Ford, Renault, and Nissan. As one of the projects, it was created a TV Show, owned by the Fiat dealer which explored the benefits and services offered by the company. As a result, with only one store, FIAT became the number 1 in car sales within the city (Ribeirão Preto), overcoming Volkswagen on its historical leadership. Also, the sales of other services, rather than car selling, were increased. Because with the TV Show, the dealer could promote different services that were not suitable for a regular ad, increasing the share of other sources of revenue. Show less

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  Ogilvy brasil

  Nov 2006 - Aug 2013

  Responsible for recommending channel planning, and budget allocation, analyzing the media contribution to sales, and supporting the clients on their media ROI analysis. Te main accounts managed in this period were: Magazine Luiza, Café, and Capuccino 3 Corações. Responsible for media buying, supporting media strategy for the following brands: Magazine Luiza, Café, and Capuccino 3 Corações.

  • Media Supervisor

    Jun 2012 - Aug 2013

  • Media Planner

    Nov 2006 - Jun 2012
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  Uniesp

  Aug 2008 - Dec 2012

  University professor

  Responsible for ministering classes for the following disciplines: Marketing, Communication Planning, and Marketing Research, and for coordinating the conclusion paper project for the Advertising course. Also, accountable for the course evaluation by the official education ministry organization.

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  Dentsu mcgarrybowen

  Aug 2013 - Dec 2017

  As a group media director, responsible for managing the team, working for the accounts: Intel, PepsiCo, Disney Parks, and Microsoft. The main lines of services for these accounts included: Media planning & strategy, budget & media mix allocation, digital media, and performance. Responsible for managing the team to support Disney Parks on its comms planning and media buying in Brazil. Also, responsible for modeling data from different sources to identify potential buyers within all Disney Parks lines of business, such as Parks, Resorts, Cruise, and Real Estate.

  • Media Director

    Sept 2015 - Dec 2017

  • Media Manager

    Aug 2013 - Aug 2015
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  Iprospect

  Jan 2018 - Nov 2019

  Heineken hub media director

  Media Director within the Heineken hub within iProspect, named Red Star. Responsible for leading a media & BI team of 14 people, and comms, digital planning, and buying for 13 brands of the HEINEKEN portfolio. The main goal of my position it was applying a Data-Driven way of working, for comms/digital planning to increase media investment ROI.

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  Dentsu aegis network

  Nov 2019 - now

  Global digital director

  Responsible for supporting the operations in more than 30 countries to craft a Data-Driven strategy, and for improving their measurement approach, within Global Red Star, which is a global operation dedicated to Heineken.