Margarida Fidalgo

Experience

• 

  Baleskapress - Publicações & Marketing

  Feb 2013 - May 2013

  Marketing Assistant

  Happy Woman - Lifestyle & Fashion Magazine› Foster partnerships with fashion, cosmetics, beauty, premium hotels, and restaurants Social Media channels content and community management.› Responsible for pro-active and reactive sales promotion and distribution.› Lead tactical actions for new clientele prospection within the Portuguese market.› Management of brand activation actions within fashion and beauty events.

• 

  The Ritz-Carlton Hotel Company, L.L.C.

  Feb 2015 - Feb 2017

  › Leading and executing tactical actions and campaigns to reinforce the resort positioning in the luxury segment both national and international wise.› Property storytelling ambassador in partnership with local artists and artisans.› Direct support to DOSM in the development and compliance of property Marketing and Communication plans.› Management and supervision of national and international press trips, following The Ritz-Carlton global media and press strategy.› Foster tactical partnerships within the luxury segment brands such as Louis Vuitton or Porsche, as well as, international publications such as Vogue Magazine for exclusive photo shooting sessions.› Responsible for managing the multi-discipline rebranding exercise for Penha LongaResort including new Spa and Restaurant identities, across all digital platforms, collateral, marketing, and PR strategy.› Project management of The Chocolate by Penha Longa brand development and launch,together with the Pastry Chef and further participation in national gastronomic events.› Responsible for leading all the pre, during, and post Marketing and Communication subjects for the achievement of the property first Michelin star for LAB by Sergi Arola. Show less › Support property Public Relations strategy and activities in conjunction with bothnational and international PR agencies, including press releases content translation, and the coordination of segmented press trips, in line with The Ritz-Carlton strategy.› Responsible for ensuring brand standards compliance and copy revision in all property collateral assets.› Management of property website contents and production of analytic performance reports.› Daily property social media channels content and community management.› Image bank and photoshoot coordination following brand guidelines, including planning and preparation, being the to-go person during the photoshoot and ensuring post-production support. Show less

  • Marketing & PR Executive

    Jul 2016 - Feb 2017

  • Marketing & PR Coordinator

    Feb 2015 - Jun 2016
• 

  Minor Hotels

  Mar 2017 - Feb 2020

  Brands : Tivoli & Avani Hotels › Direct support and report to Regional DOSM for all the Marketing and PR subjects for the multi-brand Minor Hotels portfolio in the region of Lisbon and north, including the iconic Tivoli Avenida Liberdade and the landmark hotel Tivoli Palácio de Seteais, part of The Leading Hotels of the World and Virtuoso.› Social Media Planning for hotel property’s ;› Events planning and supervision, such as, properties seasonal openings and invitationonly events.› Foster tactical partnerships with national, international brands and fashion events suchas Moda Lisboa to reinforce our properties positioning and sub-brand activation.› Daily account management with a local design agency, responsible for creating on andoffline materials, hotel collaterals, sales assets, signage, hotel outlets naming and branding.› Support the regional Marketing team to ensure that all properties marketing actionplans including online, offline and social media are duly materialized Show less Brands: Tivoli & Anantara Hotels › Direct support and report to Regional DOSM for all the Marketing and PR subjects forthe multi-brand Minor Hotels portfolio in the Algarve, including the first Anantara Hotel inEurope and five Tivoli Hotels & Resorts.› Project manager for the regional food festival Algarve Chefs Week, including fullconcept development for all marketing actions such as brand identity, promotional collateral, website creation, and overall digital activation, official video, operational subjects, and media relations.› Daily workflow management together with a local design agency responsible for creating on and offline materials, hotel collateral, signage, hotel outlets naming, and branding.› Project manager for Tivoli Talent Tour - a pioneering recruitment initiative across Portugaldedicated to the six Minor Hotels in the Algarve - including the institutional identity development, promotional collateral, website creation, digital activation, official video, and operational subjects.› Responsible for managing the Algarve Congress Centre signage project, official photoshoot, website development, and further promotional assets distribution. Show less › Direct support and report to Regional DOSM for all the Marketing and PR subjects for six multi-brand Minor Hotels in the Algarve, including the Anantara Vilamoura rebranding and Tivoli Carvoeiro renovation and repositioning as a 5* Hotel.› Coordinate the presence of the hotel in local events or participations, welcome andmanage VIP guests’ stays to their utmost satisfaction and further personalized post staycommunication whenever possible.› Direct support to Marketing (signage, collateral, advertising, on and offline promotionalassets, sales brochures and presentations, photo and video shoots, among others),Media and PR (press releases revision, press trips management, and on-site journalistsentertainment).› Events support and communication, such as, Purobeach Vilamoura, AnantaraVilamoura or Tivoli Carvoeiro grand opening events, Algarve Chefs Week regional foodfestival or the Portugal Masters international golf tournament.› Project management of Tivoli Spa global brand development and launch in TivoliMarina Vilamoura, across all digital platforms, collateral, marketing and PR strategy. Show less

  • Regional Assistant Brand Manager

    Jan 2019 - Feb 2020

  • Area Marketing Executive - Algarve

    Aug 2017 - Dec 2018

  • Area Marketing & PR Executive - Algarve

    Mar 2017 - Jul 2017
• 

  NH Hotel Group

  Feb 2020 - May 2022

  Brand Executive NH Hotels Southern Europe

  NH Hotels Marketing for Portugal, Spain, Andorra, Italy, and France for 110 properties. >Brand standards implementation and compliance >Branded collateral and digital platforms> Budget and Forecast Management for all the hotels>New F&B concepts development and implementation >Hotels photo and video management >Daily account management with an international design agency, responsible for creating on andoffline materials, hotel collaterals, sales assets, signage, hotel outlets naming, and branding.>Web content translation and revision Show less

• 

  Hyatt Regency Lisboa

  May 2022 - May 2023

  Marketing & Communication Specialist ( Hyatt Regency Lisboa pre-opening)

  > Responsible for all the marketing materials for Hyatt Regency Lisboa Hotel opening: collaterals, signage project, advertising, and public relations;> Hotel Photography Art Direction and styling;>Development of Restaurant concepts & brand identity;> Implementing Serenity Spa Brand and marketing materials on the property;> Working with a local & international design agency to create, and distribute on and offline materials;> Leverage partnerships with national brands and artists to position the hotel;> Account Management with national and international PR Agencies; Show less

• 

  United Investments Portugal

  May 2023 - Nov 2024

  Regional PR & Communications Manager
• 

  United Hospitality Management

  Sept 2023 - now

  Regional PR & Communications Manager UIP