Indrayani Desale

Experience

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  Amrutanshu Agro-Tech Pvt. Ltd.

  Jan 2020 - Dec 2021

  Sales Marketing Analyst

  Analyzed digital marketing campaign performance using Google Analytics and Search Console, leading to increase in conversion rates and decrease in cost per acquisition.Conducted A/B testing on website landing pages, optimizing user experience and driving improvement in click-through rates.Performed market research and competitor analysis, identifying emerging trends to optimize business marketing strategies.

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  Yocket

  Dec 2021 - Jun 2022

  Business Analyst Intern

  Developed SQL queries to extract and manipulate data for key business insights.Created Power BI reports with calculated measures, ensuring 100% accurate data visualization for senior management.Implemented ETL processes, streamlining data integration and improving reporting efficiency.Conducted data analysis, identifying trends that enhanced operational decision-making.

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  MilesWeb Internet Services Pvt Ltd

  Jul 2022 - Jan 2023

  Business Analyst

  Led stakeholder requirements-gathering sessions, ensuring 95% satisfaction by accurately translating business needs into technical solutions.Developed UML diagrams and authored detailed use cases and user stories, streamlining software development and enhancing process clarity.Collaborated with Agile teams in sprint planning, backlog grooming, and daily stand-ups, improving development efficiency by 20%.Automated SQL-based data extraction, reducing data retrieval time, and built Power BI dashboards to visualize key performance trends.Managed JIRA for project tracking, ensuring 100% transparency and seamless cross-functional collaboration. Show less

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  MeriSKILL

  Apr 2024 - May 2024

  Data Analyst

  Conducted comprehensive sales data analysis using Power BI, identifying revenue trends, top-selling products, and key performance indicators to support data-driven business decisions.Transformed and prepared large-scale datasets by executing data cleaning, type detection, and datetime splitting, achieving 95% data accuracy and improving analytical reliability.Designed interactive Power BI dashboards to track HR metrics like attrition rates, job roles, and employee satisfaction, enhancing leadership insights for workforce planning. Show less