Christelle Beukes

Experience

• 

  W.C. Botha & Kie

  Jan 1995 - Dec 1997

  Financial Services Coordinator

  Document all financial transactions on accounting system.Cash flow statement.Debtor listing and accounts receivable, debt collecting.Payroll.VAT returns to SARS.PAYE, UIF and SDL returns.Income statement.Trial balance.Bank reconciliations.

• 

  Gijima

  Jan 1998 - May 2007

  Market Analysis: Conducting thorough market analysis to identify trends, opportunities, and potential challenges. This involves monitoring competitors, industry trends, and staying up-to-date with market changes.Data Analytics: Utilizing data analytics tools to measure the effectiveness of marketing campaigns, track key performance indicators (KPIs), and make data-driven decisions to optimise strategies.Budget Management: Developing and managing budgets for marketing campaigns and ensuring cost-effectiveness in all marketing activities.Collaboration: Working closely with cross-functional teams, such as sales, product development, and customer support, to align marketing strategies with overall business objectives.Social Media Management: Developing and implementing social media strategies, including content creation, audience engagement, and monitoring social media channels for trends and opportunities.Public Relations: Building and maintaining positive relationships with key stakeholders, including customers, partners, and influencers, to enhance the organisation's reputation.Brand Monitoring: Monitoring and managing the organisation's online reputation, addressing customer feedback, and proactively managing any potential issues that may arise.Innovative Campaigns: Developing creative and innovative marketing campaigns to differentiate the organisation from competitors and capture the attention of the target audience.SEO (Search Engine Optimisation): Implementing SEO strategies to improve the organisation's online visibility and rankings on search engines.Market Positioning: Developing and implementing strategies to position the company and its products/services effectively in the market.Training and Development: Providing training and guidance to internal teams on marketing best practices, brand guidelines, and effective communication strategies. Show less Crisis Management: Addressing and managing any negative publicity or crises that may arise and developing strategies to mitigate damage to the organisation's reputation.Media Monitoring: Keeping track of media coverage and industry trends, and analysing how the organisation is portrayed in the media.Building Relationships with Stakeholders: Developing and maintaining positive relationships not only with media but also with other stakeholders, such as customers, investors, and community members.Internal Communications: Ensuring effective communication within the organisation, including disseminating important information to employees and keeping them informed about organisational developments.Brand Management: Collaborating with marketing teams to ensure consistent messaging and brand representation across all communication channels.Speech Writing: Crafting speeches for key executives and spokespersons to deliver at events or in response to media inquiries.Collaboration with Marketing: Working closely with the marketing team to align PR strategies with overall marketing goals.Market Research: Conducting research to understand public opinion, market trends, and the competitive landscape to inform PR strategies. Show less Client Relationship Management:Building and maintaining positive relationships with clients.Handling customer inquiries and communications.Ensuring client satisfaction and addressing any concerns.Sales Order Management:Managing sales orders and documentation.Assisting with sales processes, sales funnel management, contract negotiations, and settlements.Communication:Creating communication materials such as posters, newsletters, and press releases.Contributing to external and internal communication strategies.Event Management:Planning and coordinating events, which may include client meetings, conferences, or promotional activities.Project Coordination:Coordinating and managing small and large projects related to sales or customer relationship initiatives.Marketing Support:Conducting surveys and competitor analyses to inform marketing strategies.Collaborating with the marketing team on various initiatives.Business Development Assistance:Supporting business development activities.Contributing to the sales funnel and assisting with contract negotiations and settlements. Show less

  • Communication and Marketing Consultant

    May 2003 - May 2007

  • Public Relations Officer

    Jan 2001 - Apr 2003

  • Customer Relationship Management and Sales Coordinator

    Jan 1998 - Apr 2003
• 

  MineRP

  Jun 2007 - Aug 2012

  Business Consultant/Change Management
• 

  MineRP South Africa (Pty) Ltd

  Sept 2012 - Aug 2023

  Key Account Manager/Client Experience Manager
• 

  Betachem

  Oct 2023 - Jan 2024

  Change Management Consultant

  Over a 4-month contract period, I spearheaded a time-sensitive initiative aimed at enhancing and modernising the existing CRM system while proposing a forward-looking alternative. In response to management's decision to utilise OneNote for CRM purposes, I completed a specialised course. I orchestrated the implementation process, focusing on optimising monitoring capabilities for the sales representatives to manage their calendars and produce visit reports, which encompassed telephonic interactions. Collaborating closely with key stakeholders, primarily sales personnel, I discerned requirements and ensured alignment with organisational objectives. I defined success criteria centered on proficient execution of calendar management and report generation by sales team members. Employing strategic methodologies, I navigated project complexities to deliver measurable outcomes within the designated timeframe, demonstrating exceptional communication skills to foster seamless coordination and cooperation among cross-functional teams. Show less