Jagrat Bhomawat

Experience

• 

  Nielsen

  Nov 2011 - Dec 2012

  Project Developer (Client Servicing)

  Clients Handled : UnileverCategory Handled: Laundry, Food & Beverage & Household Cleaning.Geographies dealt: EMEA & APAC Regions.Job Profile: Client consulting1.Understanding the market research brief and setting up the action standards for the project with the client2.Proposing the study design, timelines and cost3.Consulting on preparation of the concept stimuli. Helping client with the regional inputs and understanding regional consumers4.Understanding client’s key objectives for conducting a study & designing questionnaire to suit the study objectives5.Managing the finance and invoicing details of the projectProject Management:1.Managing the overall execution of the study.2.Coordinating with all the internal teams (Scripting Team / Programming, Field, Tabulation, Data Processing, Analysts and others)3.Quality ControlOther Tasks:1.Training and Development of new employees2.Preparing decks for business process improvement Show less

• 

  Maxus Global

  Feb 2013 - Sept 2014

  Media Planner

  Clients Handled : L’Oreal India Pvt Ltd.Category Handled : FMCGClient Consulting & Media Planning:1.Forming the Media Objectives in accordance to the Client's marketing objective and advertising strategy2.Maximize the impact of advertising campaigns through use of range media mediums (TV, Print, Radio and Digital)3.Working with the team in strategizing the choice of media vehicle, medium their weights and durations as per campaigns (Launch and Sustenance)4.Proposing cost and media calendar to client with monthly and weekly updates5.Analyzing competitor’s media spends and strategies6.Providing & analyzing data as required by client, using specialist industry tools, and visiting markets for better understanding of the target groups7.Coordinating with media buyer and seller to execute the plan within pre-defined budget and timeline8.Interacting with media owners from publications, television channels, radio stations to evaluate their offerings and explore opportunities from brand perspective9.Researched target audience, television viewing, reading habits and lifestyles. Show less

• 

  BTVI

  Sept 2014 - Jan 2016

  Asst Manager- Marketing & Research

  Job Profile: Marketing & Research1.Exhaustive BARC / TAM viewership data analysis 2.To ensure that the channel increases / maintains its share of viewership3.Identify cause for drop, if any and propose solutions to increase viewers or ensure no further drop in viewership4.Timely inputs to the Marketing team by identifying priority markets to target, markets where viewership can be increased and FPC creation5.Inputs to editorial: Recommendation on content, anchor feedback and promo scheduling6.News content track with primary qualitative and quantitative research7.Identification of potential & lapsed clients based on AdEx data, monitoring missed clients on a daily basis, 8.Training the Sales team to understand viewership details for their discussions with advertisers and media agencies 9.Key role in the distribution strategy – identifying focus markets for all the network channels, ROI across individual markets and operators, monitoring pan-India channel placement across multiple operators and recommending change based on the viewership impact 10.Keeping the senior management and key teams updated on the overall TV scenario with focus on the genres that we operate in Show less

• 

  Zee Entertainment Enterprises Limited

  Jan 2016 - Jan 2018

  Manager (Sales Planning & Strategy - Zee Unimedia Limited)

  Genre Handled: Hindi Movies, Hindi GEC & Kids.• Worked on various pricing modules & strategy to optimize revenue for respective Genre.• Monitor, analyze & develop strategies to improve the pricing module for Hindi Movie Genre that help maintain a highly competitive position within the industry.• Accurately identify trends, opportunities & weakness to implement strategies that drive revenue growth and profit.• Persistently analyzing changing consumer behavior within the industry to meet with the current trend and maintain and optimize market share.• Worked on quarterly channel review and annual business plan presentations• Generating pricing & revenue dashboard & database management.• Develop processes that improve efficiency & accuracy and help maximize revenue.• Suggesting integration ideas across categories & clients.• To work on business pitches with an objective to enhance sales. Show less

• 

  Lodestar UM

  Jan 2018 - Feb 2019

  Group Head

  Client: Marico.Brand: Saffola portfolio, Hair & Care & Set Wet Deo’s.Category: Healthy Snacking, Cooking Oil & Personal Care.• Managing & working on strategy for Saffola Portfolio – (Oils & Oats)• Executed the prestigious campaign for Marico, Saffola Life- World Heart Day• Supervised the planning & execution of campaigns on the youth portfolio.• Experience of planning & executing campaigns (TV, Print & Radio plans).• Conceptualizing campaigns and concluding on the media mix for the brands• Mapping Media Inputs with awareness data of the brands & tracking the same Show less

• 

  Wavemaker

  Feb 2019 - Jul 2022

  Associate Business Director

  Client: ITC – Personal Care Division.Brand: Savlon, Engage, Nimyle, Shower to Shower, Quick Nick & Corporate.Category: Germ Protection, Floor Cleaner, Talc & Corporate.• Being a member of the core team, my responsibilities entail delivery of Strategy & Implementation for key Personal Care Brands.• Enable & facilitate the Digital Transformation journey of the brand with succinct screen Neutral Planning Strategies.• Collaborated with Brand, Media & Creative Teams in Product, Marketing & Media Planning Initiatives.• Implemented Consumer Journey based Connections Planning Strategy for different Brands in ITC Personal Care segment.• Participated in Market Mix Modelling for surrogate Category Expansion. Show less

• 

  Mindshare

  Jun 2022 - now

  Senior Business Director

  Leading Integrated planning & strategy of India's leading FMCG company Hindustan Unilever, for the most trusted and innovative brand Lifebuoy & Clinic Plus Soaps