Victoria Rayburn

Experience

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  Rensselaer Republican

  May 2013 - Jul 2014

  Stringer

  I write a couple articles for the Rensselaer Republican every month. This involves finding a story, pitching the story, interviewing those involved, writing and editing the story, and working with the Rensselaer Republican's editor to have the story appear in the paper.

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  Saint Joseph's College of Indiana

  Jan 2014 - Oct 2014

  • Lead creative artist for all recruitment outreach initiatives• Assist with content writing for mass email campaigns• Serve as admissions counselor during office vacancies/transition• Support the Office of Admissions during admitted student events As a Writing Clinic manager, I oversee the Writing Clinic staff. I schedule staff and strive to ensure that the Saint Joseph's College Writing Clinic is meeting the needs of the College's students. The Writing Clinic is dedicated to helping Saint Joseph's College students with papers and other written assignments, meaning the staff assists with grammar, punctuation, formatting, cohesiveness, general editing, and making sure students have fulfilled their assigned requirements. As a marketing assistant at Saint Joseph's College, I write news releases, feature stories, profiles, and webpage content for www.saintjoe.edu. I also assist with editing CONTACT magazine, editing the College's website, creating marketing plans, editing video and pictures, designing banners for the website's homepage, conducting marketing research, and corresponding with Saint Joseph's College students, employees, and alumni. The Writing Clinic is dedicated to helping Saint Joseph's College students with papers and other written assignments. I assist students with grammar, punctuation, formatting, cohesiveness, general editing, and making sure students have fulfilled their assigned requirements.

  • Admissions Graphic Designer

    Jul 2014 - Oct 2014

  • Writing Clinic Manager

    May 2014 - Oct 2014

  • Marketing Assistant

    Aug 2012 - Oct 2014

  • Writing Tutor

    Jan 2014 - May 2014
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  Time Magazine

  Jun 2014 - Jul 2014

  Advertising Sales Intern

  As an advertising sales intern, my duties included data base management, assisting with RFPs, monitoring TIME's social media accounts, keeping up with TIME Magazine and TIME.com, learning about experiential events, designing invitations, and designing and delivering a presentation for TIME clients and advertising agencies. Research for the presentation required holding focus groups and creating and distributing surveys. During my internship, I gained a better understanding of the ABC's of advertising and the publishing/magazine industry. Show less

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  Saint Joseph's College

  Oct 2014 - Jun 2015

  • Research, create, and implement marketing strategies and initiatives to create brand awareness• Manage social media accounts and strategy• Serve as editor-in-chief of CONTACT (SJC’s alumni magazine)• Manage student workers and interns• Work with faculty, staff, administration, and board of trustees on publicizing SJC events and academic programs• Design and oversee advertising campaigns• Oversee videography and photo projects• Collaborate with Admissions, Alumni, and Development offices• Manage budget Show less • Research, create, and implement marketing plans and initiatives to create brand awareness• Write, edit, schedule, and organize distribution of news releases, feature stories, webpage content, and profiles• Manage social media accounts and strategy (improved SJC’s Facebook likes by 20% in four months of page’s three and a half year history)• Assist with CONTACT (SJC’s alumni magazine) • Manage student workers and interns• Work with faculty and staff on publicizing SJC events and academic programs• Organize video and photo projects• Assist in managing budget• Collaborate with Admissions, Alumni, and Fundraising Show less

  • Interim Director of Integrated Marketing

    Dec 2014 - Jun 2015

  • Assistant Director of Integrated Marketing

    Oct 2014 - Jun 2015
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  Treefrog Marketing & Communications

  Jun 2015 - Aug 2016

  Lead Content Developer

  • Assist the strategic content manager with day-to-day operations, including social media and web development• Develop and create content, including but not limited to social media posts, blogs, and research reports for clients

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  Treefrog Marketing

  Aug 2016 - now

  Content Director

  • Create and oversee content development (blogs, downloads, videos, etc.) to align with short-term and long-term marketing strategies. • Develop and oversee web copy development. • Work closely with social media director and department to ensure content is reaching target audiences. • Optimize content according to SEO. • Actively monitor clients’ websites to ensure they are ranking well in Google Search within their industries. • Edit, proofread, and improve staffs’ copy.• Work with production manager to ensure all deadlines are met. • Ensure compliance with law (copyright, plagiarism, etc.). • Stay up to date with industry developments. • Train and oversee professional development for content department and content interns. Show less