Maja Protic

Experience

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  East Euro Link

  Jan 2007 - Jun 2007

  Sales Consultant

  Every day contact with the whole spectrum of various international companies, in Serbia, the region, and in Central and Southeastern EuropeMember of welcoming team at the conferences: „Food and Beverages Industry“ and „Telecommunications industry“ both held in Zagreb in 2007Organization of the conferences in Zagreb, welcoming the speakers and delegates in hotel, showing the hospitality, having an informal meetings during their stayingLogistics, booking the hotels (rooms for participants of Conferences and conferences room) Show less

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  Bovan consulting

  Jan 2010 - Oct 2012

  Communication Manager

  Create, develop and implement PR activities for the clients within agreed budgetCreate communications plans for various clients Prepare PR materials - press releases, paid and native PR texts, we content etc. Write public events speeches for the several clients/associates (Serbian Chamber of Commerce, Belgrade Chamber of Commerce, etc.)Organize press conferences, panel discussions for the media, national campaigns and other public eventsModerator and speaker at conferences organized by or for corporate partners. Media appearances – TV and radio live shows Show less

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  Qatar Airways

  Sept 2012 - Aug 2021

  Acting Regional E Europe Marketing Manager - Dec 2017 – May 2018 Marketing Manager Sarajevo station (lead role)- July - Nov 2017 Marketing support for Moscow station - Sep - Dec 2013MarketingDevelopment of target-oriented campaigns based on customer segmentation and market intelligenceOngoing measurement and optimization of all marketing budget spend to ensure objectives are being metPropose and execute new marketing initiativesEnsure post activity and campaign evaluations are produced, identifying effectiveness and ROIE-CommerceAchieve the qr.rs revenue, penetration, online check-in penetration, CTR and B2C ENL subscribers database targets Contribute in developing and implementing an E-sales plan for RSOptimal and effective use of the online or E-marketing budget to meet E-com KPIs for the country; Implement online marketing initiatives, partnerships, direct response campaigns, and online comms plans to attract quality traffic to qr.rs, leading to increased sales conversion through PPC, SEM, SEO, GDN, E-mail Marketing, Affiliates Marketing, and SM MarketingCreate activities to grow B2C ENL subscribers’ database.Contribute in maintaining high visibility on QR SM properties PRLaunch press release/newsletters focusing on major QR developments (local/global)Write specially tailored articles and interviews company wiseSupport to develop and execute integrated PR campaigns as well as new and innovative PR opportunities and storiesOrganization and hosting of the working breakfast and lunch for the local mediaOrganization and implementation of the media FAM tours to Doha, Bangkok, Jakarta and Bali and Kuala LumpurBuilding relationship with the key media playersMeeting with media decision makers Organization and conduct of PR pitch Monitoring and managing the PR agencyEnsure brand, messaging, style and tone consistency is always maintainedPR development process and execution and follow upMaking the ad hoc and long term PR plansPR budget holder Show less Organisation of corporate EventsOrganisation and implementation of trade and media FAM toursNegotiation with the potential partners in terms of joint marketing opportunitiesLiaison with HQ E-commerce, perform E-commerce Brief preparation, submission and coordinate delivery of digital assets (banners, E-newsletters etc.).Assist to manage local language translation for IBE applications, website content and online assets (E-newsletters, SEM ads, display banners, promo landing pages etc.)Perform quality checks and handle IBE pricing issues such as verification of correct fare family mapping, correct filing of online fares and/or discounts.Update and maintain the local website in line with E-commerce and Marketing guidelines.Track and evaluate the effectiveness of online campaigns. Analyse web traffic statistics and ROI of all marketing campaigns; compile regular and ad-hoc reports to senior management on site & customer behavior and campaign impact. Show less

  • Marketing and E Commerce Executive

    Sept 2014 - Aug 2021

  • Marketing Assistant

    Sept 2012 - Sept 2014
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  Samsung Electronics

  Aug 2021 - now

  Marketing Communication Manager

  Plan and implement the marketing strategy in terms of brand value on the markets of Serbia and MontenegroResponsible for all marketing activities for B2C - implement overall and custom made projects towards specific TA in order to keep the brand awareness and to increase top of mind and consideration setAgency Management - both ATL and BTL activities - oversee each campaign, the planning, briefing the agency, the execution and reportingResponsible for the brand reputation, in each campaign (ATL and BTL) in line with brand guidelinesCooperation with partners in delivering marketing activities Budget holder Show less