Trapti Suriyal

Experience

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  Info Edge India Ltd

  May 2013 - Mar 2015

  Monitoring hygiene parameters and process benchmarks of team to ensure compliance Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trendsCoordinate content creation & publishing of company newsletters (internal or external) Working in close coordination with the Head of Department and meeting production targets within the desired timelinesServing as the escalation gate and resolving complaints and queriesWrites and posts content online; maintains company Web pages and blog (s)Helps develop & document procedures to manage Web contentContributing to measure quality of audits done by quality teamDiving continuous change and improvements in website content as per demands of customers and business requirementsContinuously look to seek external feedback from customers and recruiters and take learning to improve internal writing standardsInterfacing between back-end teams and team members to resolve various marketing issues Show less

  • Associate Senior Executive - Content

    Apr 2014 - Mar 2015

  • Content Executive

    May 2013 - Apr 2014
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  Paytm

  Aug 2015 - Aug 2017

  Key Result Areas:Managing content campaigns across multiple engines and multiple geographies to ensure that the specific goals are metOptimising web content for SEO strategies and updating social media profiles Carrying out competitor analysis, keyword research, content analysis, meta title analysis & writingWrites and posts SEO content online; maintains company Web pages and blog (s)Helps develop & document procedures to manage Web contentModerates content as it is contributed to the website by external sourcesEnhancing company's organic search results, writing effective headlines, copies, and websitesEnsuring that the websites are filled with optimal keywords and powerful SEO contentKeeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trendsPosting content on company's website and seeding content into social media platforms as and when neededConducting Research and recommending new content opportunitiesAccountable for development, designing and implementation of multiple content marketing plans & strategies Show less

  • Team Lead - SEO, ASO & Content

    Apr 2015 - Aug 2017

  • Senior Associate - SEO & Content (Online Marketing)

    Aug 2015 - Apr 2016
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  Times Internet

  Sept 2017 - now

  App Search Optimisation Functions:End-to-end App Optimisation of BaaziNow App (BrainBaazi), Times of India (TOI) App, MXPlayer, ETMoney, Economic Times, ETimes, Times Food, ET Markets, NBT, Times All Languages and NewsPoint Apps for both App Store and Google PlayCreate & implement ASO strategy to improve conversion rates and installsPlan and implement & traffic other social marketing initiativesWork with external agencies & internal stakeholders to gain insights and identify areas for improvementProvide guidelines and recommendations to other stakeholders on how to maximise discoverability of the app in the Play Store and App StoreOptimizing the creative of the app such as the icon, screenshots, preview videos, etc.Conducting rounds of A/B testing and analyzing the data resulting from those tests as well as analyzing any data that might help the app Working on the BaaziNow website, handling entire gamut of SEO for the website from scratch Content - Gadgets Now & TOI:Create & publish engaging content for Gadgets Now website of Times InternetEdit, proofread and improve the postsOptimize content according to SEO needs and ensuring the plagiarism free content on the portalStay up-to-date with developments and generate new ideas to draw the audience’s attentionHandled a team & ensured they meet their targetsSEO & Content Strategy - Times Food & MXPlayerDeveloping content strategies based on business objectives & end user’s needsOversee content requirements and create content strategy deliverables across a project life cycle A firm understanding of user experience & strong search engine optimization (SEO) and search engine marketing (SEM)Experience with Google & Bing’s services, Analytics, Webmaster Tools and Keyword ToolWorking with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skillsSolid grasp of blogging, press releases, social media, & related strategies go hand-in-hand with SEO Show less

  • Senior Manager - SEO & ASO Strategy

    Jul 2021 - now

  • Manager - SEO, ASO & Content Strategy at Times Internet

    Mar 2019 - now

  • Assistant Manager - SEO, Content Strategy & ASO

    Sept 2017 - Feb 2019
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  MX Player

  Sept 2018 - now

  Manager - SEO & Content
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  BurdaLuxury

  Apr 2023 - now

  Regional Deputy Director - Asia