Betty Yao

Experience

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  Hangzhou Culture Radio&TV Group

  Sept 2017 - Dec 2018

  Host, Editor & Journalist

  - Responsible for planning, producing, and hosting three live broadcast programs across different time slots- Contributed to Media Convergence matrices by managing TikTok, WeChat, and other platforms- Formulated multimedia communication and promotion strategies for numerous enterprises, serving as the official media partner of the China International Cartoon and Animation Festival- Participated in over 50 shows and cultivated a dedicated audience group exceeding 2000 members

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  Zhejiang Radio & TV Group

  Jan 2019 - Aug 2022

  Program Director & Host

  - Launched the Early News of the Tmall Genie Internet cooperation audio project, accumulating 500 million views- Organized and hosted over 100 large-scale events, including the IP presentation at the Oxygen Music Festival- Executed multi-dimensional promotion and brand-building across 10+ online communities- Coordinated with the MCN network anchor team to plan online and offline activities for Taobao and Tmall, and developed a personal IP on TikTok that garnered over 100,000 views

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  Jiangsu Deji Art Museum

  Feb 2023 - Jan 2024

  Art Promotion Manage

  - Drew up annual communication plans according to the brand positioning of the art museum and the art space- Promoted seasonal exhibitions, fostered industry-university-research collaborations, and enhanced public aesthetic education- Curated communication content for the collections to promote the Online Exhibition and Glass-free 3D Monitor, attracting over 10,000 visitors across various media channels