Jill Collins

Experience

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  Virgo Publishing

  Jan 1998 - Jan 2000

  Editor/Educational Coordinator

  Promoted the company's publications and associated tradeshow events by:- Developing industry relationships and penning a monthly print column and news stories - Writing a daily news blog, weekly e-newsletter and online content- Creating and implementing educational agendas for trade shows

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  Arizona Citizens Clean Elections Commission

  Feb 2000 - Feb 2002

  Public Relations and Education Manager

  Developed and implemented this start-up state agency’s media relations, advertising and communications plans by:- Serving as a registered lobbyist, legislative liaison and agency spokesperson- Interpreting complex elections laws to field inquiries from elected officials, policy makers, media outlets and community members- Developing relationships with members of the legislature, candidates and statewide media outlets (including appearing regularly in television, radio and newspaper media)- Researching and writing an array of marketing materials, including op-eds; candidate guidelines and presentations; and website strategy, architecture and original web content- Traveling the state extensively to train candidates and the public on new election laws Show less

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  Internet Education Exchange

  Mar 2002 - Sept 2003

  Managing Editor, Web Content

  Created, managed and executed the daily Internet marketing operations for this (defunct) start-up nonprofit education public policy organization by:- Developing website strategy and original web content based on search engine optimization (SEO) principles- Researching and reporting on national education policy to arm grassroots network with fact sheets, talking points, data and more- Planning and executing strategic communications campaigns appealing to target audiences such as policy makers, elected officials and community activists- Training community activists on talking to the media- Serving as manager and mentor to a team of interns Show less

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  Blue Cross Blue Shield of Arizona

  Oct 2003 - Jul 2005

  Senior Communications Specialist, PR/Communications Dept.

  Planned and coordinated marketing communications projects across various lines of business by:- Interfacing with management and consulting with key stakeholders on developing and implementing communications initiatives and key messaging- Leading a variety of communications campaigns using traditional and digital channels:crisis, PR, member and employee - Directing the effort to overhaul member newsletters, and to establish an employee newsletter- Serving as manager and mentor to new marketing specialists and interns Show less

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  IPM Advancement

  Jul 2005 - Dec 2008

  Director of Client Services

  Managed client relationships and designed acquisition- and advancement-based direct marketing programs for political and nonprofit agencies under shared ownership, by:- Managing e-marketing and traditional mail project logistics, including developing client estimates; accounting for program ROI; maintaining budgets; bidding intricate projects; and meeting deadlines- Measuring and analyzing fulfillment data to ensure program goals were met, and to use it as a base for developing successful future campaigns- Calculating program P/L statements to guarantee net revenue- Serving on the executive management team, including supervising account managers and a team of production staff Show less

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  MedAire

  Apr 2009 - May 2013

  Americas Marketing and Communications Manager

  At this global organization serving aviation and yachting industries, I spearheaded the development of digital and traditional marcom plans and strategies to drive key initiatives. My emphasis was on assisting executives with corporate communications and the sales team with promotional opportunities, by:- Executing the annual marketing budget for the company's largest region: Americas- Driving global consistency of branding, creative and messaging- Developing an array of web, email and print tools to acquire and nurture customers: e-campaigns, e-newsletters (600% increase in readership in 1 year), proposals (wrote the RFP response that netted the company's largest-ever contract), brochures, direct mailings, presentations (PPT expert), reports, webinars, web content, etc- Promoting global special events: town halls, client advisory councils, conventions and tradeshows- Gauging campaign effectiveness using SalesForce.com, Google Analytics, ExactTarget - Serving on the global marketing management team, with dotted-line reports in UK and Asia Show less

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  TruWest Credit Union

  May 2013 - May 2016

  Director of Marketing

  An overhaul in this local credit union's marketing department led the organization to rethink its marketing tactics and strategies to gain in membership and brand recognition. I spent three years defining its new vision, brand and organization. My primary focus was professional team development and catapulting this organization's old-school traditional media mentality into the digital era, including:- Member nurturing and lead generation via digital channels, including social- Website redesign content development - Social media strategy (Facebook increase of 744%)- Rebranding campaign and execution- Redefining traditional media strategy- Cause marketing definition and strategy- Introducing member onboarding and cross-sell programs- Building and mentoring the new marketing team- 61% membership increase in 0-17 age group; 17% increase in 18-28 age group Show less

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  J.comm marketing, llc

  Jun 2016 - now

  Marketing and Content Professional

  Using my great passion for marketing, communications and data analytics, I support clients across industries by taking their organizations to the next level with exceptional consulting and content. What makes me most happy is moving the needle by providing a solid strategy, quality content and true ROI. Recently a client gave me a great compliment by saying one of my strengths is developing conversion copy, and getting people to act based on what they are reading. If this kind of compelling content is what you're after, learn more at jcommmarketing.com."She is a joy to work with and brings expertise, professionalism and humor to the table. We are grateful for the opportunity to have worked with Jill and highly recommend her for those looking for a project lead who over delivers on schedule, and leaves the organization a better place.” --Alyssa Crockett, Executive Director, Care FundI consult with various companies to develop marcom strategies and outstanding written content. I’m also proud to have developed the high-level messaging architecture and product or PR pitches for many clients as they reframe their positions in the marketplace. From aerospace, defense and real estate to healthcare, behavioral health and heavy equipment, the industries I serve are as diverse as my background.Also of note, I have been a change agent in bringing data management to the next level for multiple fundraising teams. Establishing best practices in data analytics, hygiene, reporting and strategy, I create an infrastructure leading to more impactful and personalized stewardship."Jill lent her expertise in creating a historical piece for a publication of Women in Aviation International. Throughout the process, she communicated her progress and went beyond what was expected."--Patricia Luebke, Writer & Marketing Consultant Show less