Sebnem Oren

Experience

• 

  Vodafone

  Jun 2000 - Nov 2000

  Project Engineer

  - Worked in the Project Management Team for the Vodafone/Telsim Call Center Establishment project.- Conducted industry and market research for call center implementations in the telecom sector.Participated in planning workshops with both foreign and domestic vendors.- Assisted in preparing sales and maintenance agreements with third-party partners.

• 

  Siemens AG Berlin

  Apr 2004 - Jun 2004

  Project Engineer - Intern

  - Modeled systems for Location-Based Services.- Created data visualizations to enhance system efficiency and optimization.

• 

  Hamburg University of Technology

  Sept 2004 - Sept 2005

  Teaching Assistant

  - Developed a Java-based simulation and learning tool for supply chain management.- Researched the impact of transparency in inventory management, pricing, and ordering strategies on supply chain success.- Assisted in preparing lectures on Supply Chain Management, Operations Management, and Project Management.

• 

  Gantek Technologies

  Mar 2006 - Dec 2006

  Software Engineer

  - Led the Operational Risk Module of the Financial Risk and Operational Risk Management product.- Facilitated requirements workshops with a third-party financial risk consulting firm.- Gathered and documented business and process requirements.- Evaluated and prioritized requirements to ensure product viability within deadlines and budget.- Developed project requirements and created a project plan.- Assigned tasks to team members and mentored junior developers.- Implemented business requirements and system designs using Java and MySQL. Show less

• 

  Softtech

  Feb 2007 - Apr 2008

  Software Development Process Engineer

  The software development company of ISBANK, Turkiye's largest bank with 1,359 branches and 24,000 employees:- Served as an Agile Evangelist throughout the company.- Facilitated workshops on IT development processes and company architecture for senior managers and software architects.- Conducted quality workshops to ensure project, team, and development process compliance with COBIT and ISBANK policies.- Provided operational advice and guidance on compliance and quality to project teams.- Delivered training to project stakeholders on Agile and Waterfall methodologies.- Acted as Quality Assurance Lead for smart card and credit card projects.- Identified and implemented improvement opportunities in analysis and system test processes. Show less

• 

  Arise Communications

  Apr 2008 - Apr 2009

  Software Engineer

  A product-based start-up providing Fax-to-Email and Email-to-Fax services:- Engaged with stakeholders from operations, sales, and marketing to understand requirements and pain points.- Identified key business issues and presented solutions to executives and managers to increase profitability.- Conducted market and user research to inform the product roadmap.- Made data-driven recommendations by analyzing customer segment behavior through CRM.- Collaborated with stakeholders to determine acceptable solutions continuously.- Tracked and reported project progress.- Actively mitigated impediments impacting successful team completion of Release/Sprint Goals.- Defined and wrote requirements supporting feature builds.- Created training materials and conducted user training sessions.- Analyzed customer data with the marketing department to inform new campaigns.- Conducted workshops on requirements, solutions, and ROI with executives and senior managers. Show less

• 

  Yapı Kredi

  Jun 2009 - Feb 2011

  Senior Software Engineer

  - Served as a Technical Analyst in the Credit Card Domain digital transformation project, conducting AS-IS analysis and data mapping.- Acted as a senior development consultant on various projects within the Data Warehouse, IT Architecture, and Business Flow departments.- Developed applications using Java and .Net technologies.- Designed and documented system APIs.- Functioned as an analyst and developer for the Operational Risk Management product, which provides a data entry and data analysis platform for internal auditors.- Conducted interviews with auditors to understand and address their needs.- Collaborated with stakeholders, including business managers, marketing teams, and IT Architects, to analyze and design requirements. Show less

• 

  Turkcell Technology Research and Development

  Feb 2011 - Apr 2015

  Technical Product Owner

  - Product Owner and Software Architect of Turkcell Flexible Payment Product, serving 35 million customers with flexible payment options across Call Center, IVR, Retail Shops, and Website platforms, offering advance payment options using cash or credit card- Achieved a 30% revenue increase by introducing new payment channels and methods, and reducing call duration from 3 minutes to 23 seconds.- Utilized Lean Product Management techniques and an iterative development plan to deliver a Flexible Payment Solution for SuperOnline in 3 months instead of 15, resulting in 230% higher revenue than projected in the first month- Held two patents for innovations in Cloud-based Collection Service solutions- Project Manager for a digital transformation project, replacing a billing product with an in-house solution, coordinating 33 stakeholders from 5 departments, and delivering on time and within budget, resulting in significant annual maintenance cost savings- Partnered with stakeholders, Product Managers, SMEs, and development teams to design, develop, and launch new features within an Agile environment.- Responsible for roadmap and backlog management, feature prioritization, and iteration planning.- Conducted technical analysis and design of system APIs.- Identified and defined Product KPIs, monitored system progress and user engagement, and provided executive reports.- Member of Turkcell Innovation and Entrepreneurship Steering Committee to promote innovation.- Conducted SQL scripting for executive reports in collaboration with Data Warehouse.- Developed related product features for Collection Application Solutions- Technologies used: Java, Spring, JSF/JSP, Oracle DB, Hibernate, PL/SQL, Spring Data, JUnit, MongoDB, JavaScript, AngularJS, JQuery, REST Services Show less

• 

  HSBC

  Jul 2015 - Feb 2017

  Senior Business Analyst

  - Contributed to a multidisciplinary project delivery team on various digital projects related to HSBC Website, Internet, and Mobile Banking platforms.- Participated in the HSBC UI Internet Banking Design System Migration and Future Core Banking Digital Transformation Project.- Served as a system test coordinator and tester for HSBC Global Mobile Quarter Releases, managing coordination between Istanbul, Hong Kong, and UK development teams.- Analyzed, mapped, and documented business processes, both AS-IS and TO-BE.- Collaborated with stakeholders across Digital Banking, business stakeholders, UX/UI designers, and Technology teams to identify and document requirements and user stories.- Worked closely with data and analytics teams to capture customer behaviors and inform decisions and product development.- Created user stories and acceptance criteria, coordinating with development and test teams to ensure all relevant scenarios and business rules were captured.- Developed Google Analytics visualizations for business stakeholders to support decision-making.- Managed internal projects, tracking and reporting on project progress.- Evaluated and monitored new feature demands.- Facilitated workshops and meetings with multiple stakeholders.- Coordinated security testing with international teams.- Documented system test plans and scenarios, and conducted system tests.- Worked with product owners to prioritize, estimate, and manage functionality within the product backlog.- Collaborated with the Data Warehouse Team and provided required SQL scripts for weekly and monthly reports on HSBC Website and Internet Banking usage.- Prepared user guides and conducted training sessions for the Customer Support Team on newly developed features after project handover.- Provided Level 3 production support.- Facilitated and monitored UAT and post-production test sessions with business stakeholders to obtain approval for success. Show less

• 

  Proquo.ai

  Mar 2018 - Aug 2019

  Product Owner

  - Worked at a product-based start-up focused on two digital marketplace products:-- Digital marketplace for Talent Procurement for Enterprises-- AI-enhanced Facilities Management product- Collaborated with the Director of Product Management to define product vision, roadmap, and growth opportunities.- Managed the technology team's backlog, including iteration planning, backlog prioritization, refinement, and development.- Liaised with key business users and stakeholders to gather and understand their requirements.- Worked with design and development teams to build solutions that deliver valuable product increments.- Conducted competitor and market analysis to understand market, customer, and business needs, prioritizing challenges to maximize value and drive business outcomes.- Recommended and presented business solutions through user testing, interviews, and competitor analysis.- Defined and wrote user stories, acceptance criteria, and success metrics to ensure customer-centric product design.- Created specifications, wireframes, and documentation that translated business outcomes into proficient digital solutions.- Conducted user research, synthesis, problem definition, ideation, and prototyping.- Proactively identified areas for analysis and growth opportunities.- Produced service design artifacts such as personas and journey maps.- Managed all implementations and daily operations of deliveries.- Assisted in preparing training and communication materials.- Analyzed digital customer data, activity, and behavior using Google Analytics and heatmaps to identify product improvement opportunities.- Responsible for requirements elicitation, including interviews, inception workshops, process definition, functional decomposition, and release planning.- Facilitated and participated in Estimation and Backlog Grooming meetings. Show less

• 

  Latitude Financial Services

  Aug 2019 - Nov 2019

  Digital Business Analyst / Scrum Master

  - Collaborated with customer insight analysts, product managers, designers, and digital marketers to deliver data-driven design and digital experiences.- Analyzed web pages and funnels in collaboration with product owners, focusing on digital success metrics, and briefed development teams on data layer and digital analytics tracking requirements to enhance user experience.- Assisted the product owner with backlog grooming and prioritization.- Managed stakeholders across multiple teams.- Acted as Scrum Master, ensuring adherence to agile values and principles within the team.- Facilitated Scrum ceremonies and guided the team through agile rituals.- Partnered with Digital Analytics teams to identify opportunities for improving user experience and conversion potential in acquisition journeys across products.- Facilitated workshops with Digital Analytics teams on technical solutions.- Collaborated with the Marketing team to define dashboard and reporting requirements for OKR and KPI metrics, demonstrating business outcomes including conversion rates. Show less

• 

  MYOB

  Dec 2019 - Jun 2020

  Digital Business Analyst

  - Collaborated with business stakeholders to enhance website user experience through personalization solutions.- Partnered with various business stakeholders, product managers, developers, testers, and other BAs to analyze and deliver new functionalities or changes, improving customer experience on the MYOB website within an Agile Development Environment.- Acted as a Business Analyst on projects focused on enhancing the digital user experience on the MYOB website.- Utilized a variety of digital marketing platforms to implement and ensure consistency and accuracy in goals, conversions, and other digital success metrics, including Google Analytics, Facebook, Bing, Google Ads, and other platforms.- Worked with cross-functional teams to implement requirements involving multiple system integrations.- Translated business requirements into user stories with acceptance criteria in JIRA.- Facilitated workshops on technical solutions.- Supported the Product Manager in ongoing Product Backlog refinement.- Assisted the business with IT and digital marketing-related matters on a daily basis. Show less

• 

  Moula

  Sept 2020 - Mar 2021

  Product Owner

  - Collaborated with business leads and product managers to clarify customer problems, investigate root causes, and translate user needs into user journey maps and business process maps.- Managed the Continuous Improvement backlog of small initiatives based on Customer Experience and analytical insights, sequencing them into development iterations.- Prioritized and managed the development team backlog using user feedback and analytics tools.- Ensured development teams understood the prioritization and value of each user story for the customer.- Defined the monthly release schedule in consultation with the Product Management Lead, Delivery Lead, and development teams.- Worked with development teams, other POs, and solution architects to refine requirements and transform them into epics, user stories, wireframes, user journey maps, process flows, acceptance criteria, and success metrics.- Balanced program initiatives, continuous improvement tasks, tech debt, and bugs to meet delivery expectations for each sprint.- Participated in and facilitated Agile ceremonies with development teams, organizing workshops to discuss deliverable details.- Conducted discovery workshops with internal and external stakeholders. Show less

• 

  PCCW GLOBAL Limited

  Apr 2021 - now

  • Product Manager

    Jul 2023 - now

  • Product Owner

    Apr 2021 - Jun 2023