
Timeline
About me
Sr Manager - Data Science at Paytm | IIT Roorkee | 10K+ Connections
Education

Maharaja agrasen institute of technology
2010 - 2014Engineer’s degree ece 77.78%Activities and Societies: Student Coordinator(Technical Paper Representation),Co-Convenor(Techsurge & Mridung)

Indian institute of technology, roorkee
2015 - 2017Master of business administration (m.b.a.) marketing cgpa 9.066, first division with distinctionActivities and Societies: Media & PR Cell, Bhor (Social Initiative of IIT Roorkee),Manager Events (Cognizance),Organizer(Thomso)
Experience

Conversion bug
May 2014 - Aug 2015Data science analyst• Delivered average annual sales growth at 42% for clients, with some achieving up to 200% increase• Revamped the client’s products and increased their conversion quotient and ROI by 4X

Conversion bug
May 2017 - Jul 2019Sr. data scientist• Implemented conversion Quotient methodology to increase lead generation, ROI and conversion rate• Designed a dashboard to track performance digital marketing campaigns for a leading healthcare product at sub geographic level to identify and capitalize on customer loyalty & engagement• Developed an analytical model to track lead generation cohort and provide them customized offers• Liaised with cross-functional teams from product conception through launch and multiple iterations. Increased 5 efficiency measures by 25%+• Enabled data-driven decision making by crunching large data points and summarizing key actionable insights by using Tableau, SQL, and other advanced tools• Gained a deep understanding of users and customers, identify and fill product gaps and generate new ideas that improve user experience and drive growth• Managed the entire product life cycle, starting with strategic planning to the end product Show less

Zs
Aug 2019 - Oct 2020Associate ds consultant• Leading Oncology and vaccines forecasting workstreams for multiple blockbusters drugs having sales of more than $1Bn in the US• Working on multiple forecasting models for various inline and pipeline products to provide data-driven insights • Designed and developed a live interactive dashboard consolidator for tracking and comparing KPIs across geographies • Performing user research, A/B Testing, and handling large data sets to generate insights about the requirements of the user • Tracking digital footprints step-by-step to understand user behavior and validating the hypothesis• Leading end-to-end projects for various brands including requirement gathering, scooping, execution, and key discussions with client leadership Show less

Cardekho
Oct 2020 - Sept 2021Analytics manager• Leading and performing of automation of business-centric reports using Tableau, Advanced Excel & MySQL • Developing Projection Models for the future sales and creating targets for marketing, Retail teams• Analyzing data and converting it into actionable insights to improve our business performances.• Creating business & product level reports to see daily/weekly/monthly trends, performances such as usage, volume, success and conversion rate of transactions, and other reports.• Leading a team of 8-10 Analysts and Sr. Analysts to develop and deliver the models to the senior team• Handling multiple work streams across different departments to provide insights using Live Tableau Dashboards Show less

Exl
Sept 2021 - Apr 2023Senior data modeller
Paytm
Apr 2023 - nowSr manager - data science
Licenses & Certifications

Tableau desktop specialist
Tableau software- View certificate

Amcat certified data processing specialist
Aspiring mindsSept 2014 
Google analytics individual qualification certificate
GoogleJan 2019
Certification of sales management & negotiation
Choice solutionsNov 2015
Tableau desktop qualified associate certification
Tableau softwareJan 2020
Search engine optimization
Twenty19.comJul 2016
Certification in data science & machine learning
UdemyMar 2018
Google analytics individual qualification certification
GoogleAug 2020
Honors & Awards
- Awarded to Anirudh JainWinner, Go Green Champ Awards Schneider Electric Apr 2016 A International Level Case based Competition on Energy Solutions among 18000 teams worlwideSubmission of case for Innovative Energy Solutions in Urban CitiesAcquiring and Demonstrating Knowledge in the field of smart cities, Smart Energy, Innovation & Entrepreneurship
- Awarded to Anirudh JainFinalist, AnalyptiQ National Level Quant n Logic Event iQ’oniQ, NMIMS Hyderabad. Mar 2016 A National Level Quiz Competition on Quantitative Analysis and Logical Reasoning by iQ’oniQ, NMIMS Hyderabad.
- Awarded to Anirudh JainRank 7 in Big Data Analysis Challenge Shaastra 2016, IIT Madras Annual Tech Fest Jan 2016 A National Level Quiz and data analysis Competition conducted by Shaastra 2016 event, IIT Madras Annual Tech Fest across 289 teams
- Awarded to Anirudh JainFinalist,Wolf of The ChalkStreet Chalkstreet Nov 2015 A National Level Marketing and Strategy based Competition among 400 teams across PAN India Creating and Implementing a Marketing Strategy for Chalkstreet, a mobile learning application, for 30 days
Volunteer Experience
Motivator
Issued by FASTEST on Mar 2011
Associated with Anirudh JainCoordinator
Issued by BHOR on Oct 2015
Associated with Anirudh Jain
Languages
- enEnglish
- hiHindi
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