Experience

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  Nestle s.a.

  Sept 2003 - Dec 2005

  Territory incharge

  Management and Development of TerritoryManaging and Leading the DSO’s TeamSetting and Ensuring Target AchievementTraining and Development of Distributors and Sales force.Distribution Infrastructure ExpansionInnovative Utilization of POS and Merchandising teamConducting Promotional and PR Building ActivitiesCompetition Monitoring

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  Unilever

  Jan 2006 - Apr 2010

  Here I was responsible for tea beverages business of Hotels and Institutions.Looked after long territory from Shahdadkot to Sehwan including Naushahro feroz district. Converted many potential channels in company brand of Pearl Dust, Supreme and Yellow Label. Responsible for conversion & Retention of POCsFoucsing on Hotels/Restaurants/Hot Tea Shops/Institutes (Educational/Offices/Banks etc) for direct consumption of tea.Monitoring and managing of giveaways distribution and records. Hired dedicated distributors and resource for direct selling of beverages. Delivered exceed the expectations growth in tenure of approx: two and half years upto 40%.Arranged musical and other events for Lucky Draw activities / Relaunching.Initiated and implemented DDS door to door services. Prepared routes / PJPs and proper implementation of DSR sales reports.Controlling credits and recoveries of market. Ensuring investments and returns of Distributors. Show less

  • Territory Manager (G.T)

    May 2008 - Apr 2010

  • Territory Manager (OOH)

    Jan 2006 - May 2008
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  Ufone

  May 2010 - Aug 2012

  Area retail manager

  To looked after the 5 franchisee of Larkana, Mehar Shahdadkot & Ratodero) to carry on business & maintain the franchises standardsDelivered sustainable business growth 42% from 2010-2012Increased area's contribution upto 35% which was number one of the Region. To devise sales operational plans to escalate sales.Execution of Primary/Secondary recharge. Selling handsets and internet products. Ensuring FCA and 789 objectives. Ensuring and improving the quality of Sales. Handling & Leading 20 Sales Officers team to deliver sales resultsImplemented road maps. Target setting of S.O'sEnhance & drive the new channelsIncreasing & developing new retail outlet & grow the business Developed 300+ Ushops and 550+ UstarsHands-on support & on job training to Franchise sales teamRegular market visiting for insights & competitor informationBe vigilant for competitor activitiesMonitoring & managing all promotional activitiesResponsible to develop market and shelf share within assigned area. Managing balances at both channels (Franchisees and Retailers) Show less

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  Habib bank limited

  Aug 2012 - Nov 2014

  Assistant cluster manager

  Hired wealthy and suitable 13 franchises within four months including development of Hub/ Franchisees locations, buildouts and vendor issues in area Jacobabad to Sanghar (13 Districts) Established 400+ retail network and spreading more in all assigned districts. Successfully launched HBL branchless Banking services in interior Sindh.Responsible to ensure the transactional volumes and revenue targets. Succeed to deliver constent growth and made business from nothing to DR 35M & UBP10k+ / month.Channel investment ensuring. Handling and trainings of 6 Distribution Officers team & 25 Franchise Staff.Initiated and managing G2P government to person (BISP) project.Prepared route plans for D.O's and R.S.O's. Keep motivated the Franchise Channel. Ensuring Agent's profitability / ROI. Implementing State Bank of Pakistan Policies and Procedures as outlined by HBL.Delivered sustainable growth in business with leadership and teamplay.Timely and effective communication of reporting. Show less

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  Zil limited

  Feb 2016 - Mar 2017

  Zonal sales manager

  Devising innovative strategies for Primary / secondary target achievements and business growth.Channelize business development efforts in the assigned zone and handle marketing / sales operations for achieving pre-set goals.Managing six territories Sukkur / Khairpur / Larkana / Jacobabad / R.Y.Khan and Quetta.Leading 06 Territory Managers, 22 dedicated CSFs and 50 distributors.Execute sales and merchandising plan to boost up profit margins. Identify marketing opportunities and search for new areas of operations.Synchronize efforts for resolution of complaints within the Channel & feedback of product performance.Controlling credit limit by adopting effective credit policy.Analyzing the market and the movement of competitors in the assigned zone.Handling the entire gamut of Sales & Marketing activities in the area.Building new business partners to expand product reach in the market and coordinating with the dealers to assist them in promoting the product. Show less

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  Six-b food industries

  Sept 2017 - Feb 2019

  Design and effectively implement both short-term and long-term business strategies.Evaluate appropriate new sales techniques and ensure its implementation in order to increase sales volume of the region.Oversee the sales activities of the organization’s products/services in a region.Make recommendations on product enhancements for improved sales potential.Guide employees to ensure effectiveness of selling activities.Managing a sales team in order to maximize sales revenue and meet or exceed corporate-set goals.Forecasting annual, quarterly and monthly sales goals.Reviewing regional expenses and recommending improvements.Successes:Successfully developed a region and made territory mapping.Hired good resources and made a good team of ZSMs / ASMs / TSOs / SRs.Convert all towns on cash mode in short time and got the desired results.Initiated the Handlers concept and made it proud for smooth operations and cost efficient.Achieved all entire sales number of a year 2016 in just five months of 2017 and year closed with 48% Goly. In short time of 9 months, another region in Quetta has been established from my Region. Awarded from CEO for 1st position Nationally on 2017 Loftiest Performance. Show less

  • Regional Sales Manager - Beverages

    Mar 2017 - Feb 2019

  • Regional Sales Manager - Confectionary

    Sept 2017 - Jul 2018
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  Quice food industries limited

  Feb 2019 - Sept 2021

  Sales head

  Restructured the Region.Expand the Distribution Network in 310 Towns in very short time. In very tough situation in 2019 of Taxes / frequent Prices Increases and in 2020 of Corona, delivered 68% Growth in 2019 and 77% in 2020 till September.To see the Loftiest Performance, South Punjab has been assigned me to develop and delivering results as per expectations.Initiated and organized several activities to boost up the Sales Volumes as Brand Promotions, Display Drive, Schools & Railway Stations Coverage, Approach the Hawkers at Bus Addas, Stall Activities in different religious events and Participation in high crowd events. Show less

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  Reliance resource international pvt ltd

  Nov 2021 - Apr 2024

  As General Manager Sales & Marketing, I led the strategic direction and execution of both the sales and marketing functions, driving significant growth in market share and brand visibility. My role was focused on integrating sales initiatives with marketing strategies to maximize business outcomes. Key responsibilities and achievements include:Directed the overall sales and marketing operations, ensuring alignment with the company’s growth objectives.Developed and implemented comprehensive sales strategies that expanded market penetration and increased revenue.Oversaw product marketing initiatives, including product launches, branding, advertising, and promotional campaigns.Led cross-functional teams to create and execute impactful marketing strategies that strengthened brand recognition and customer engagement.Managed relationships with key distributors, retail partners, and strategic accounts to ensure optimal product availability and sales performance.Conducted market analysis and consumer behavior studies to inform sales tactics and marketing campaigns, ensuring a competitive edge.Set and monitored sales targets, providing leadership and support to regional sales teams to meet and exceed revenue goals.Worked closely with product development teams to identify new opportunities and tailor product offerings to market demands.During my tenure, I played a pivotal role in driving revenue growth, enhancing brand equity, and positioning the company as a leader in the industry. This experience further honed my skills in both sales leadership and strategic marketing. Show less In my role as National Sales Manager, I led the launch of a new company from the ground up, successfully positioning it as a top-reputed brand in the beverage industry. I spearheaded the introduction of multiple product lines, including a diverse range of juices and soft drinks, driving significant growth and market presence. Key responsibilities and achievements include:Led the development and execution of national sales strategies, establishing the company’s presence across the country.Successfully launched and expanded a portfolio of beverage products, including juices and soft drinks, from concept to market.Built and managed a high-performing sales team, focusing on driving revenue growth and achieving market penetration targets.Developed key partnerships with distributors, retailers, and wholesalers to ensure seamless product availability and maximize sales channels.Analyzed market trends and consumer preferences to tailor marketing and sales approaches, resulting in rapid brand recognition and customer loyalty.Achieved significant market share within the first year, establishing the brand as a leading player in the industry.Monitored and optimized sales performance through regular reporting, ensuring alignment with business objectives and profitability targets.My efforts in launching and scaling the company’s product range were instrumental in establishing a strong market presence and achieving sustained business growth. Show less

  • General Manager - Sales & Marketing

    Nov 2022 - Apr 2024

  • National Sales Manager

    Nov 2021 - Nov 2022
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  Brite foods pvt ltd

  Apr 2024 - now

  Director

  Oversee all aspects of the company’s operations, from strategic planning and business development to financial management and team leadership. My role focuses on driving growth, ensuring operational excellence, and aligning the business with market opportunities. Key responsibilities include:Developing and executing the company’s vision, mission, and strategic goals.Leading cross-functional teams in marketing, sales, and operations to ensure business objectives are met.Identifying new market opportunities and expanding the company’s product or service offerings.Managing financial performance, budgeting, and investment strategies to optimize profitability.Building and maintaining relationships with key stakeholders, including clients, partners, and investors.Ensuring compliance with industry regulations and maintaining high standards of corporate governance.Promoting a strong organizational culture centered on innovation, collaboration, and customer satisfaction. Show less