Dipanjan Ray

Experience

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  Sintex Industries Pvt Ltd

  Mar 2000 - Nov 2002

  Sales Officer

  Based in NEW DELHI AND VARANASI, I was incharge of company's marketing activities for the entire DELHI ,NCR region and eastern UP region looking after both dealer-distribution network as well as institutional sales.

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  Finolex Industries Ltd

  Nov 2002 - Nov 2004

  Sales Officer

  Based in LUCKNOW, I was incharge of company's marketing activities for the entire central & eastern UP region,looking after both dealer-distribution network as well as institutional sales.

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  PRINCE PIPES AND FITTINGS LTD

  Nov 2004 - Aug 2008

  Sr. Marketing Executive & Area Manager

  Based at LUCKNOW (U.P.) and KOLKATA ,I was incharge of company's marketing activities for the entire UP and UTTRANCHAL states as well as entire WEST BENGAL and JHARKHAND looking after both dealer-distribution network and institutional sales.Also handled a team of sales officers and responsible for down the- line branding of our brand by regularly conducting plumber meet,and engineer meet in the assigned territory.

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  SRMB Steel

  Aug 2008 - Feb 2011

  Dy-Manager Marketing

  1)Based in KOLKATA,I was in-charge of company's marketing activities for BIHAR,JHARKHAND,ORISSA and RAJASTHAN.2) Handling a team of 4 sales officers posted in different state headquarters.3)Looking after the institutional sales in the assigned territory by regularly visiting prominent Govt bodies like PWD,PHED,NHAI and other State bodies.4) Responsible for product approval and finalization of order from big infrastructural projects of NHAI,NHPC and other Govt bodies in the assigned states.5) Experience in handling big contractors like HCC,IVRCL,ITD CEM etc through product approval and order finalization at their projects in the assigned states.6) Regular visits to prominent builders ,architects ,consultants of the area for product approval and order finalization in their ongoing and upcoming projects .7) Responsible for channel sales of our brand through dealer-distribution network under C&F in the given area. Show less

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  ALAF Limited Tanzania

  Apr 2011 - Oct 2018

  • Established in 1960, ALAF Ltd is the largest Steel Roofing & Allied Building Solutions provider in Tanzania. A member of the Safal Group ( largest steel roofing company in Africa with operations in 12 countries), Alaf offers a wide range of Roofing Products, Pipes & Hollow Sections, Aluminum Zinc Coated steel coil, Cold Rolled Products, and Structural Steel.Today ALAF Limited does a business in excess of USD 100 MN and employs close to 600 people.I was heading the service centre of ALAF based in Arusha which is catering to the entire kilimanjaro and northern part of TanzaniaResponsible for overall functioning of the branch (service centre)• Responsible for all aspects of Manufacturing, Marketing & distribution• Responsible for monitoring & controlling operational budget for manufacturing and marketing• Responsible for ensuring adequate supply chain management & stock control measures for the plant.• Develop, recommend and accomplish company objectives by developing market strategies.• Accomplish Company operating objectives by establishing action plans, budgets, timetables, and outcome measurements.• Managing Profit and Loss functions• Competitor analysis• Sales forecasting• Achieving business targetsAchievementIncrease in dealer network by 100% and growth in institutional sales by 75% as on 2017 Show less Responsible for overall functioning of the branch (service centre)• Responsible for all aspects of Manufacturing, Marketing & distribution• Responsible for monitoring & controlling operational budget for manufacturing and marketing• Responsible for ensuring adequate supply chain management & stock control measures for the plant.• Develop, recommend and accomplish company objectives by developing market strategies.• Accomplish Company operating objectives by establishing action plans, budgets, timetables, and outcome measurements.• Managing Profit and Loss functions• Competitor analysis• Sales forecasting• Achieving business targetsAchievementRecord Growth of 45% in overall sales from 2014 Record Growth of Color Roofing sheet sales by 27% from 2014Increase in Dealer-distribution network by 30% with 40-50% sales coming from new appointed dealers throughout the entire southern highland region of TanzaniaIncreased the awareness of the company throughout the assigned territory by robust marketing campaigns ,advertising and regular technician meetingsResponsible for heightening the popularity of the branch in the entire region thus uplifting the entire company's brand image reaching to the maximum end consumers . Show less I was based in Co. HQ in Dar es Salaam as MARKETING MANAGER from 2011 to 2015 (Apr) where I was incharge of Company's sales for the Dar es Salaam region and also co-ordinating with the dealers of the other regions to achieve the budgeted sales.I have proven track record of achieving the targets month-in - and-month-out each year from 2011 till 2015 April for entire Tanzania. SALES ACHIEVEMENTS✓ Record growth of 30% in both unpainted roofing sheet and pipes division.✓ More than 30% of the sales generated from newly appointed dealers.✓ Appointed 5 dealers in unrepresented regions of Dar es Salaam.✓ Sales growth of 40% of existing dealers in both unpainted roofing and pipe division from 2011 till 2015 Show less

  • Branch Head

    Apr 2016 - Oct 2018

  • Branch Head

    Apr 2015 - Mar 2016

  • Marketing Manager

    Apr 2011 - Apr 2015