Adriana Barbedo

Experience

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  Shell Brasil Ltda

  Nov 1997 - Apr 2006

  Brand and Communication Developer, responsible for the Annual Marketing Activity Plan Development, that covers:=> detailing all the communication and promotional activities that will happen on the Shell Brazil's sites during the year=> trainning internal and external audiences about global brand guidelines=> budgeting costs per activity=> coordinating the development of the promotional material=> liason with the publicity agency and all the suppliers in order to produce and deliver the materials to the Shell sites. Show less => Report to the National Brand and Communication Manager=> Development, implementation and post investment review of the Oil Change promotional calendar, in 1200 Shell outlets, fully aligned to the Shell Brand construction objectives and to the Shell x Ferrari partnership exploitation goals, leading to a 26% sales increase and a R$ 980,000 additional margin. Promotional budget and promotions P&L impact management as well as financial reporting to Shell dealers.=> Development and implementation of a structured Shell C-Store promotional calendar, for a 210 stores network, seeking the best way to exploit the category managers negotiations, in order to increase Select average ticket and solve a structural problem of promotional calendar implementation delays.=> Development of institutional material standards for the forecourt marketing communication and their implementation in the entire existing network. Show less => Report to the Retail Planning Manager=> Retail Business Financial Results analysis, identifying opportunities for improvement to the business. => Data and financial analysis delivery to allow the Retail Leadership Team to make adjustments on the Retail strategies, in order to guarantee the company achieve its main business target.=> Award and recognition after financial analysis support to the Retail Vice Presidency, during an international auditing exercise led by Shell stakeholders. Show less

  • Brand and Communication Development Manager

    Dec 1993 - Apr 2006

  • Convenience Retail Promotions Developer

    Jan 2001 - Aug 2002

  • Sales Consultant

    Apr 1999 - Dec 2000

  • Retail Results Analyst

    Nov 1997 - Mar 1999
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  The Marketing Store

  May 2007 - Nov 2011

  => Responsible for the development of a portfolio of clients such as Shell, Petrobras, Infoglobo and Casa & Video, with annual revenues of R$ 25 MM, and for the gaining of new businesses in the state of Rio de Janeiro, through the licensing products development for their marketing campaigns.=> Designed and led strategic project to enlarge the scope of promotional campaigns, expanding from one only focus to all other segments the client is present, through actions which later became benchmarking to other countries, generating the following results: * Increase in revenues by 100%/year; * Strategic partnership with Ferrari for the creation / production of exclusive products and campaigns; * Increase, from 20% to 80%, in participation in the promotions calendar.=> Expanded the commercial relationship with a client leader in the retail sector through the enlargement of promotional campaigns in several celebrating dates, using licensed products in self-liquidating campaigns, which enabled better media investments. These actions generated about 200% increase in the annual revenue regarding this client.=> Developed with the company’s global team, an integrated promotional action, implemented with all its items in the local client, thus becoming a global successful case, with R$1.3 MM of sold units, and representing R$15 MM in revenues for our company. Developed actions: * Events for the campaign presentation to 1,600 station owners; * Production and logistics for the delivery of promotional prizes and exhibitor stands; * Sales of an activation item so as to stimulate the client to complete the collection; * Creation of point of sales material, and * Microsite for the campaign disclosure. Show less

  • Business Development Director - Commercial Director - Products Development Director

    Sept 2009 - Nov 2011

  • Business Development Manager - Product Development Manager - Commercial Manager

    May 2007 - Aug 2009
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  Organising Committee for the Rio 2016™ Olympic and Paralympic Games

  Jun 2012 - Mar 2017

   In charge of ensuring service excellence for the 58 Rio 2016 sponsors, carrying out all marketing activities scheduled for the games and achieving highest customer satisfaction level by working with a skilled, talented and motivated team. Management of the relationship with the International Olympic Committee (IOC) and the International Paralympic Committee (IPC), entities that hold the rights to these sport events.  Development and delivery of all sponsor-related marketing opportunities for the games, including the participation in special projects (Olympic Torch relay, test events, live sites and showcases in the Olympic Park) aiming at maximizing the number of activations. Development, implementation and approval of marketing plans and programs for the 58 sponsors, seeking the achievement of Rio 2016 Olympic Games commercial goals. Management of the team in charge of the approval of all of activations for Rio 2016 sponsors, in order to ensure compliance with the International Olympic Committee guidelines. Show less Responsible for managing the relationship with all Rio 2016 Olympic and Paralympic Local Sponsors, seeking:- To maximize their investment on this sponsorship through development of new partnerships with stakeholders of the Games and association with all programs and subprograms related to the Games;- Management the delivery of their services and products delivery to the Games;- To provide right and efficient evaluation of all partners marketing activation, in order to guarantee that they are aligned to the Olympic and Paralympic values and to their contractual rights;- To guarantee that sponsors will have their exclusive rights of association with the Games preserved. Show less Responsible for developing and managing the implementation of the brand protection programme to Rio 2016 Olympic and Paralympic Organizing Committee including; - Brand Protection Educational and engaging programme, including training diversified internal and external audiences.- Brand Protection Monitoring and Censoring Program, including media, internet and market monitoring- Analysis and approvals of all sponsors marketing activation- Liaise with three levels of government in order to guarantee that all the Brand commitments assumed with sponsors and IOC will be assured- Development and implementation of Brand Protection Games-time operational plan Show less

  • Partner Services General Manager

    May 2015 - Mar 2017

  • Partner Services Manager - Account Manager

    Oct 2014 - May 2015

  • Brand Protection Manager

    Jun 2012 - Oct 2014
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  Barbedo Sports

  Jun 2017 - Jan 2020

  Production Manager

  Responsible for ensuring a hassle-free production operation, from receipt of orders to delivery to the final customer.Management of designers and printing area of the factory, key department for the delivery of the operation of the factory.In charge of the industry operation re-structuring, seeking an outstanding level of production operation, delivery time reduction, better production costs and new technologies development.

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  Instituto Brasileiro de Petróleo e Gás

  Jan 2020 - Jan 2021

  Head of Relationship Management

  Desenvolvimento do plano estrategico de relacionamento com os associados do IBP, incluindo revisão e definição de um novo modelo de segmentação para contribuição anual.Desenvolvimento de um novo modelo de relacionamento com os associados do IBP de maneira a ampliar a interação dos mesmos com as áreas internas de negócio do IBP, maximizando a interação deles com as áreas de interesse e consequentemente mais oportunidades de desenvolvimento de negócios em conjunto.

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  IBP - Instituto Brasileiro de Petróleo e Gás

  Jan 2021 - May 2022

  Gerente de Comunicação e Relacionamento com Associados

   Responsável pela gestão do desenvolvimento de toda a estratégia de comunicação, com uma equipe de 16 pessoas incluindo assessoria de imprensa, gestão das redes, mídia, CRM e toda a comunicação interna e externa. Responsável pela área de relacionamento com todas as empresas associadas ao IBP.